Maximize Value Across the Entire Customer Lifecycle
How to close the gap through smarter credit decisioning
Latin America is a region with huge potential for financial innovation. But there’s a roadblock to a financially advanced + inclusive society: Greater inclusion of women , with equal wages + better access to financing, can increase the size of the economy by up to 22% + give the banking system greater stability. the economic gender gap.
$85,638
54%
10+ years
Mexico: Although women are often regarded as better credit payers, 70% of women-led SMEs do not receive loans Panama: More women than men have deposit accounts (51.4% vs 48.6%) but men borrow more (56.5% vs 43.5%) Brazil: When applying for a credit, women entrepreneurs are often questioned about their domestic duties since 80% of household care is still seen as women’s
How-to Support Women-Led Entrepreneurship • Avoid discrimination with
• Leverage technology including big data and machine learning to accurately assess credit risk • Enact policies prohibiting discrimination on the basis of gender in access to credit • Provide access to business networks for women to help facilitate growth connections
periodic reviews of investment options and creation of mixed investor groups • Ensure greater transparency in loan application processes, including specific investment criteria
Data Cloud + Marketplace: Access rich global data,
Solutions Cloud: Combine the power of Salesforce with Decisioning by Provenir
Insights Cloud: Innovate + test with real-time data, advanced analytics + machine learning
Decisioning Cloud: Make smarter decisions faster, with instant decisioning + automated approvals
including alternative data to support the underbanked
To learn more about smarter risk decisioning, and to see real-world examples of closing the gender gap, read our eBook on women-led entrepreneurship in Latin America.
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