Think-Realty-Magazine-November-December-2016

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Greystone’s Build-To-Rent TM Program G reystone’s unique Build-to-Rent™ program evolved from a desire that hit the rental-market “sweet spot” with the right number of bedrooms and bathrooms that our “Class A” renters want. These homes are completed with

employment rate and the adjusted cost of living. We also take into account amenities like schools, recreation and transportation infrastructure, and we also consider local crime rates. We look at the communities in the suburbs where people want to be today. And part of our care in ensuring a low ratio of rental units to owner-occupied units is so that there is good mix of renters and owners and high pride of ownership in stable communities, with a base of primarily skilled profession- als. Buying used offers far less control over this ratio where price appreciation could, potentially, be hampered by a less-than-attractive neighborhood. Consumer-Inspired Homes We have put countless hours into designing and engineering floor plans

to develop a best-in-class model that offers a superior alternative to buying homes on the secondary market. From beginners starting with their first home to sophisticated, institutional real estate investors purchasing in bulk, the Build- to-Rent™ platform offers a truly first-rate ownership and investment experience. New Homes in the Best Communities We have chosen not only the best markets, but the best communities within each market to offer a passive and profitable investment experience. We identify these investment oppor- tunities by economic growth—i.e., room for further capital and rent appreciation—including increases in job creation, household income, the

quality fit and finishes, maximizing investor yields. Our investors hit the ground running with a competitive ad- vantage over those buying older homes with outdated floor plans and aging interiors. From superior insulation to sustainable materials, our new homes offer energy-efficient construction and design. Newly built homes lower utility bills for immediate savings that the ever growing pool of “green-conscious” rent- ers demand. Studies have proven that renters prefer new homes, even more so than home buyers. They will also stay in new homes longer than old ones so not only are you likely to attract your tenants more quickly but you will keep them happier and

for longer duration, thereby reducing the frequency and cost of turnovers between rental periods. Peace of Mind At Greystone, we stand by the homes we build. Your new property comes equipped with a limited 10-year warranty insur- ance program that protects against major structural defects and signifi- cant deficiencies in craftsmanship and materials. Warran- ties are transferable to a new purchaser should you ever sell the property. The cost to replace a roof

or HVAC system can easily range into the tens of thousands of dollars. With new construction, you can replace that worry with years of comfort and pro- tection over your investment. Better Home Price Appreciation New homes appreciate at the top end of the market range for that geograph- ical area. If statistics show that homes

in an area are appreciating on average between 3 percent and 4.5 percent in a certain period, new homes will tend to appreciate at the top end of this range. Better Overall Ownership Experience Less maintenance worries and costs, potentially higher cash-flow and home price appreciation make for a happy ownership experience. Couple that with

Greystone’s expert property and tenant management, and our investors are set for a great ownership experience. Better Exit Strategy Because the supply of new homes is more limited than existing homes, when it comes time for our investors to sell, 5- to 10-year-old homes spend fewer days on market than do 25-year old homes. •

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