Rave reviewsforREL
W ith so m anynew productsreleased throughoutthe year,it’soften diff icultto rem em berthose that have trulystuck-outand m ade a difernece.However,one com panythathasneverfailed to achieve criticalac laim overthe course oftheir25 yearhistoryisRELAcoustics.Butwhyisthis?Let’sf ind out in theirown words.
know itisgoing to inspire.Itm akesthe hard workand the obses ing overeach and everydetailworth althe efort.That’sourreward. Here at REL, W e obses over the details, never satisfied, never finished, constantly refining, sim plifying,building iteratively upon whathas com e before.Thisisthe path to perfection,a neverending pursuitforbeter. W e view the chalenge sim ply, as the need to transform electricalcurentsinto soundwavesthatcan extend the capabilties of loudspeakers. W e then approach the situation holisticaly, looking at every aspect of the bas engine and im proving any weaknes or shortfal. Constantly testing and experim enting with new m aterials, engineering or design.Alwaysstriving to add m ore value with every improvement by delivering sound experiences, tim eles beautyand reliabiltythatoutweightheircost.
W e m ake subwoofers. That’s it. Nothing else. No distractions. Nothing to steal our focus. No kidding ourselvesthatwecanbegood ateverything.No trying to conquerthe whole world.W e justdo ourbestto conquer ourbitofit. Each day we com e in to work in pursuit ofonly one intention,to produce the m ostraw,perfect,pure sound pos ible,to capture the raw intention ofthe artist.W e use the best quality m aterials, em ploy the m ost exacting construction requirem ents. W e think of the problem holisticaly. W e pursue the chase of the perfect experience ofsound with an obses ive pas ion and vigor. W e do itbecause we love sound.W e believe sound can m ove people m ore than anyothersense.W e believe it’s the integration ofthe bas viathe perfectsubwooferthat m akeseverything else beter.And,ultim ately,there isa greatdealofsatisfaction to be gained from doing this wel,creating som ething ofunique quality,such thatyou
54 MUSICATHOME+
Made with FlippingBook Online newsletter maker