Insider Circle Newsletter
JANUARY 2023
FULFILL YOUR New Year’s Resolution in 2023
What if you could fulfill your New Year’s Resolution by February?
we decided we wanted to take our practice to the next level. That meant we could no longer be treating in our practice for the majority of the time. We had to become the leaders and organizers at the top level and create a proper structure.” It is okay to decide that you like having a small, single-location practice. Maybe you don’t want to manage people or have multiple locations. It’s a big responsibility! But if you do want to grow your practice—if you have that big dream that scares you—then you need to write down your vision and your goals. A good place to do that is in our 2023 Patient Acquisition Plan , which you can download at PracticePromotions.Net/Downloads. 3 TAKE ACTION Let’s say that 10 years from now you want to hire several staff members, reduce your work hours, and open a few new locations. What actions do you need to take this year and this month to make that happen? One key way to build your business is by investing in practice marketing. When you market your practice, you will have a stable flow of new and returning patients. To figure out the problems with your current marketing and get customized advice on how to fix it, schedule a free 15-minute Marketing Evaluation today. In the call, we’ll go over your goals. We’ll also give you advice on how to improve your practice website and how to get found more easily online. It’s a tremendous value (it’s surprising we give it away, really) and it costs you nothing. When you realize that you’re a business owner, set your goals, and take action, you will be well on your way to fulfilling your practice goals EARLY.
Well, if you resolved to grow your practice, then you can. Here are three steps to building your business that you can achieve by February.
REALIZE THAT YOU’RE A BUSINESS OWNER
1
When you opened your clinic you became a business owner— whether you realized it or not. The practice owners that understand that they are business owners are the ones who will succeed. Owners who work on getting better at business will… • Work fewer hours • Build a more profitable practice • Be a better mentor to upcoming physical therapists • Ultimately help more people get the relief from pain they need! Take a step in 2023 to invest in yourself as a business owner. Listen to a new podcast (like the PT Marketing Power Hour!). Read a new book. Talk to experts. 2 SET YOUR GOALS 10 years from now, do you want to be working the same hours you are now? If not, something has to change. Set your goals for your practice now so you can actually achieve them. Here’s how Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness puts it: “From a vision approach, you have to ask: where do you want your practice to be? Do you want it to be just a clinic, or do you want it to be a brand? For myself and my co-owner Matt,
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