What if you could fulfill your New Year’s Resolution by February? Well, if you resolved to grow your practice, then you can. Here are three steps to building your business that you can achieve by February.
NEWSLETTER • JANUARY 2023 Practice Marketing
FULFILL YOUR New Year’s Resolution IN 2023 by February!
Cash Pay & Subscription Services in 2023 FREE! Ultimate Patient Acquisition Strategy
Practice Marketing Newsletter JANUARY 2023
FULFILL YOUR New Year’s Resolution in 2023
What if you could fulfill your New Year’s Resolution by February?
we decided we wanted to take our practice to the next level. That meant we could no longer be treating in our practice for the majority of the time. We had to become the leaders and organizers at the top level and create a proper structure.” It is okay to decide that you like having a small, single-location practice. Maybe you don’t want to manage people or have multiple locations. It’s a big responsibility! But if you do want to grow your practice—if you have that big dream that scares you—then you need to write down your vision and your goals. A good place to do that is in our 2023 Patient Acquisition Plan , which you can download at PracticePromotions.Net/Downloads. 3 TAKE ACTION Let’s say that 10 years from now you want to hire several staff members, reduce your work hours, and open a few new locations. What actions do you need to take this year and this month to make that happen? One key way to build your business is by investing in practice marketing. When you market your practice, you will have a stable flow of new and returning patients. To figure out the problems with your current marketing and get customized advice on how to fix it, schedule a free 15-minute Marketing Evaluation today. In the call, we’ll go over your goals. We’ll also give you advice on how to improve your practice website and how to get found more easily online. It’s a tremendous value (it’s surprising we give it away, really) and it costs you nothing. When you realize that you’re a business owner, set your goals, and take action, you will be well on your way to fulfilling your practice goals EARLY.
Well, if you resolved to grow your practice, then you can. Here are three steps to building your business that you can achieve by February.
REALIZE THAT YOU’RE A BUSINESS OWNER
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When you opened your clinic you became a business owner— whether you realized it or not. The practice owners that understand that they are business owners are the ones who will succeed. Owners who work on getting better at business will… • Work fewer hours • Build a more profitable practice • Be a better mentor to upcoming physical therapists • Ultimately help more people get the relief from pain they need! Take a step in 2023 to invest in yourself as a business owner. Listen to a new podcast (like the PT Marketing Power Hour!). Read a new book. Talk to experts. 2 SET YOUR GOALS 10 years from now, do you want to be working the same hours you are now? If not, something has to change. Set your goals for your practice now so you can actually achieve them. Here’s how Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness puts it: “From a vision approach, you have to ask: where do you want your practice to be? Do you want it to be just a clinic, or do you want it to be a brand? For myself and my co-owner Matt,
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PT OWNER INTERVIEW: Should You Add Cash Pay + Subscription Services in 2023?
Should you add cash pay or subscription services to your PT practice in 2023? Is doing that even moral as a physical therapist? Our CEO Neil Trickett interviewed James Pumarada, PT and Founder of Complete Physical Rehabilitation in New Jersey, to find out how James created 3 levels of cash-pay services in his practice.
ANNUAL MEMBERSHIP AT A LOW PRICE POINT
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JAMES: Then you layer in another piece to it, which I came up with this year: onboarding our current and past patients onto an annual membership at a low price-point. All businesses– Amazon, Disney Plus, anything you use in your daily life–everyone has some type of monthly membership for their services at a more affordable cost. For us, we have an annual membership that allows patients to get a 20% discount on cash-based services. 3 PRIVATE CONCIERGE PHYSICAL THERAPY SERVICES
NEIL: One thing you do really well is your cash-based services.
When we’re faced with upcoming challenges with reimbursement cuts and changes–and let’s face it, it’s been going on for decades, someone’s always trying to cut funds–you are looking at: “How can I create additional sources of revenue in my practice?” That sets you apart from a lot of other practices.
Why did you decide to offer cash-based services in the first place?
But if you’re doing cash pay, the secret sauce is: you need to provide value for that price point.. People seek value.
JAMES: Neil, it’s definitely an interesting challenge providing cash-pay services. There is a certain level of commitment and onboarding to get a person to commit to a service. But here’s the thing: it’s easy to charge someone cash. But you’re doing cash pay, you need to provide more value than if your patient went to an in-network provider using their insurance benefit. The secret sauce is: you need to provide value for that price point. People seek value. They want to see the value in what you are doing. 1 INSURANCE-BASED INDIVIDUALS PAY CASH FOR SPECIFIC SERVICES JAMES: What we ended up doing was: for the insurance-based individuals, we use a cash-based model of using the Light Force Laser. We say “If you want to get better faster, with no side effects or medications involved, then you should definitely give the Light Force Laser a try. It will get you better, faster from physical pain, it’s a deep tissue laser, etc.”
JAMES: For our concierge-level individuals, we said: for that price point, it allows you the ability to use Lightforce Laser, if needed, on every session, for one part of the body. So that alone makes
our patients say “Well that’s great value!” WHY SUBSCRIPTION-BASED SERVICES AREN’T “EVIL”
JAMES: When we graduated physical therapy school, we looked at PT as taking a patient from A to B to C. We thought of an annual subscription model, where people are returning to us, as something that was evil! We thought we shouldn’t be doing that as physical therapists. But why wouldn’t you give a patient everything that’s in your head? Why wouldn’t you give someone a full treatment experience over the course of their life? That doesn’t mean that patients constantly need manipulations. All we’re saying is patients may need our advice. Everyone needs a coach.
Listen to the full episode on the PT MARKETING POWER HOUR podcast!
A 7-location practice, National Physical Therapy Sees 303 Patient Leads in Just 4 Months under the Ultimate Plan. PT Switches From Rehab Website Company— Sees IMMEDIATE Success
11.59 % Conversion Rate! 11.59 % Website Visitors 303 2622 ÷ = Patient Leads
National Physical Therapy is a successful 7-location clinic in Massachusetts. Their problem? National PT recognized that they were too reliant on doctor referrals, which they’d seen decline as more competition moved into their area. To make matters worse, their previous Rehab website provider wasn’t giving them the attention they used to. National PT decided to invest in a Website + Marketing services that would offer more customization and skyrocket their online presence. With the help of Practice Promotions, National Physical Therapy is already seeing a rapid increase in their online presence and number of patient leads! KEY RESULTS 303 Patient Leads from PT Website, Newsletters, and PT Google Ads! In National PT’s first 4 months with Practice Promotions, they got 303 new + reactivated patient leads! Even if only half of them become patients, that’s 152 new extra patients. 152 x $750 patient value= $114,000 in clinic revenue! 195 Patient Calls from Google Ads in 4 Months! Before National PT switched to Practice Promotions, their owner was running Google Ads himself, but wasn’t seeing the results. But in their first 4 months with Practice Promotions, they’ve brought in 195 extra new patient calls from their Google Ads! Now, 30% of National PT’s website traffic comes from Google Ads–meaning hundreds more people are visiting their website every month! 11.59% Website Conversion Rate! Most websites convert 3-5% of visitors into customers or patients. But National Physical Therapy’s website is raking in the patients , leading 1 in every 10 visitors to call the clinic or book an appointment online. That’s the power of a PT website designed by experts. Just check it out… Google My Business Calls Increase 57% in First 6 Months! A major difference between Practice Promotions and other companies is that our SEO Specialists work to improve our customers’ Google ranking every month! Since switching to us, National PT saw their Google My Business calls increase from 214 in February to 336 in August 2023—a 57% increase!
303 Patient Leads from Website, Newsletters, + PT Google Ads
195 Patient Calls from Google Ads in 4 Months!
57 % Increase in Google My Business Calls in First 6 Months!
PracticePromotions.Net/Kit
WANT THESE RESULTS FOR YOUR CLINIC? START WITH YOUR FREE SAMPLE KIT!
Our Marketing Plans & Services Will Help You SOAR Over Your 2023 Goals. It’s Time to Pull the Trigger + Invest in Your Practice!
The Ultimate System Your all-in-one marketing print and digital marketing system! Guaranteed results.
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Call Tracking Google Ads PPC Program Patient Newsletters
The Pro System
Grow your practice with a website, digital marketing, and Google Ads PPC!
Full Digital Marketing Suite Website Design & Support Call Tracking
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The Platinum System Attract new patients with the basics of PT marketing—a PT website and digital marketing systems!
Full Digital Marketing Suite Website Design & Support Expert Marketing Guidance
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FREE 2023 Practice Marketing Sample Kit
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3 Great Practice Website Case Studies 2 Powerful Marketing Books Real Newsletter + Print Material Samples
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The Ultimate Patient Acquisition Strategy
WITH THIS STRATEGY, YOU’LL LEARN: A Proven Strategy 5 Outcomes to Measure
Tools to Use Ideal Patient Experience
Build Massive Online Presence
Leverage Patient Referrals + Reactivations
Maximize Online Discovery
Convert Patients
Build Trust
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