The Eco-Conscious Economy Continues To Shift, Change BY GREG KISHBAUGH Generation Z and Millennial consumers are more likely to pay a pre- mium for products that are legitimately sustainable in some way, from materials to packaging to delivery, according to the third annual Con- sumer Sustainability Survey from Blue Yonder, a digital supply chain platform, with 85 percent of Gen Z and 84 percent of Millennials report- ing that sustainability considerations are important to them.
OMNI Systems Opens Print Center Of Excellence OMNI Systems, St. Charles, Illinois, reportedly the label manufacturer in the United States, has opened its Print Center of Excellence. The 64,000-square-foot facility is actively hir- ing and expects to bring 50-100 new jobs to the greater St. Charles area in the next sever- al years. OMNI’s new Print Center of Excellence will focus production on custom printed labels for the consumer-packaged goods industry on a national scale. The renovated plant features expansive floor space, brand new labeling ca- pabilities, and flexibility for future growth.
Nearly 80 percent of U.S.-based poll respondents said that sustain- ability concerns are very or somewhat important to them when choos- ing to buy a product or shop at a retailer. And 70 percent of consumers said they have shopped at a retailer promoting their products as sus- tainable at least once in the past six months. Almost half (47 percent) reported that their interest in shopping sustainably increased in the last year, and 40 percent said they would pay up to an additional 5 percent, and 25 percent said they would pay an additional 10 percent or more. Interestingly, consumer skepticism remains high regarding sustain- ability marketing and messaging. If consumers are going to pay more, they need to verify claims for themselves. Nearly half (48 percent) of respondents said they can only “sometimes” trust a brand’s sustainability claims, depending on its message, brand reputation and history. More than one-third (35 per- cent) of respondents said they do not trust brands’ claims, citing the need for their own additional research (21 percent) and the belief that brands tout sustainability regardless of whether it aligns with their actions (14 percent). A report released in April from direct-to-consumer (DTC) ecom- merce company ESW said that U.S. consumers are less sustainabili-
Since the acquisition of ITW Labels in April 2023, the plant has grown to three times its original size and features solutions like Re- verse Print Technology and an in-house plate- making department. Jackie O’s Brewery Wins INX Design Contest Jackie O’s Brewery, Athens, Ohio, recent- ly won the fifth annual Colored by INX Can Design contest. The design entry for Mystic Mama West Coast Style IPA won the popular vote, determined by five independent judg- es and the public through INX International’s Facebook and LinkedIn social media pages.
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July 1, 2024
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