Personal Care Trend Outlook
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The Ahalogy Difference PERSONAL CARE TREND OUTLOOK
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Using our quality traffic test and brand match score, we hand-select influencers from our network of 10,000+ partners that we recommend to your brand, allowing you to weigh in on the selection briefing and final creative output.
Ahalogy, a Quotient Brand, is a market leader in trend-driven influencer content and social media marketing. The platform delivers results to brands and retailers through its network of high-quality influencers, targeted social media advertising, and advanced mea- surement capabilties. Ahalogy serves over 400 of Quotient’s CPG and Retailer clients.
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We start with inspiration from Muse, our first-party source of influencer content data and trends, to guide the creative production, while uncovering audience insights to target shoppers along their path to purchase.
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Personal Care Trend Outlook Personal Care is always a priority! Building off the hottest new topics in your category, the following trend outlook will aid your audience in 2020 by providing them with Allergy Tips and Tricks, Over-the- Counter Guidance, First Aid Assistance, and more. The following planning guide is complete with category trend data from Ahalogy Muse. Your brand can use these insights to drive content creation, discover examples of high-quality branded influencer con- tent, and explore thought starters for future campaign planning.
Table of Contents
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THE AHALOGY DI FFERENCE
OVER - THE -COUNTER
F I RST AID
SECT ION ONE: Allergy
Oh sneeze, here come allergies! From pet to seasonal aller- gies, shoppers are searching for relief throughout the year. So, *cough, cough* now is the ideal time for your brand to aid your audience with content on “How to Cope with Pet Allergies,” “Stopping Allergies in Their Track this Spring,” and “Allergy Proofing Your Home.” Complete with Muse category trend data, campaign inspi- ration, and content ideas, the following chapter gives you everything you need to plan a successful marketing strategy for the stuffy season ahead.
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“Pet Allergies” can be a doggone pain. Shoppers battle with itchy eyes, stuffy nose, hives, and more around their own furry pals or their friends’. Reach new audiences by inte- grating this trend into top content ideas like How to Cope with Pet Allergies or Allergy-Proof Your Home. Pet Allergies AL LERGY TOP IC:
TOP RELATED KEYWORDS: • Dander • Pediatrics • Dog • Symptom • Animal • Cat • Child • Hypoallergenic • Carpet
• Pain • Skin • Asthma
“Pet Allergy” trends in both spring and fall, following typical allergy patterns. It peaks on November 29 when consumers’ pets are spend- ing more time indoors with their families.
How to Cope with Pet Allergies
Allergy Proofing Your Home
Protect your Guests
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AL LERGY TOP IC:
‘Tis the season for allergies, and seasonal allergies are nothing to sneeze at! Help shoppers stop and smell the roses this spring season by sharing tips on How to Stop Allergies in Their Track, Secrets to a Perfect Spring Day, or motivate them to prepare an Allergy Season Survival Kit. Seasonal Allergies
TOP RELATED KEYWORDS: • Allergy • Allergen • Nasal Cavity • Bee Pollen
• Sneeze • Pollen • Sore Throat • Nose • Sinus • Nasal Congestion • Throat • Essential Oil
“Seasonal Allergies” reaches a peak on April 3 surrounding allergy season.
Tips for Allergy Season with Kids
Stopping Allergies this Spring
Allergy Season Survival Kit
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Pollen is a problem for many people, including Moderately High Maintenance ! She shared her tips on how to have the perfect spring day, despite her pollen allergy in pine pol- len-infested Georgia! The influencer shared how Flonase makes for better spring days—allowing her to spend time with her furry friends, free of a stuffy nose! In Collaboration with: Moderately High Maintenance Flonase at Walgreens CAMPAIGN EXAMPLE:
TREND-INSP I RED CONTENT
Seas ona l Al l e rg i e s
Cl ean i ng Po l l e n
Pe t Al l e rg i e s
Why settle for anything less than effective allergy relief? Shop FLONASE Sensimist Allergy Relief and FLONASE Allergy Relief at Walgreens! Click to learn more!
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SECT ION TWO: Oral Care
Shoppers are looking to feel so fresh and so clean, which makes Oral Care especially important! Help them out with tips on oral hygiene! From general education to teeth whit- ening tricks, share a great smile with your customers. Follow along to discover evergreen Oral Care thought starters, which can be adapted for your brand’s future Oral Care campaigns.
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From the news they consume to the products they pur- chase, sustainability is becoming a bigger focus in consum- ers’ lives. Show shoppers how they can make sustainable swaps in their personal care routines, too, with a roundup of Plastic-Free Bathroom Products, like Bamboo Tooth- brushes paired with your oral care products! Sustainable Oral Care ORAL CARE TOP IC:
TOP RELATED KEYWORDS: • Environmentally Friendly • Waste • Ecological Footprint • Zero Waste • Disposable Product • Sustainability
• Toxicity • Lifestyle • Recycling • Bio-degradation • Reuse • Fair Trade
“Sustainable Products” are important year-round, which explains why the topic peaks several times throughout the year, including on May 4, June 11, and August 4.
Zero-Waste Mouthwash & Toothpaste
Plastic-Free Bathroom Products
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No longer just a key component of grilling season, “Char- coal” has taken over Oral Care. Shoppers are trading their traditional toothpaste in for charcoal-based products, which is a natural whitener with antibacterial properties. Inspire your customers to form an At-Home Whitening and Brightening routine or help them prep their smiles for a night out with an Event-Ready Checklist. Charcoal ORAL CARE TOP IC:
TOP RELATED KEYWORDS: • Tooth Whitening • Activated Carbon • Sodium Fluoride • Tooth Enamel • Toothbrush • Sulfate • Chloride • Oral Hygiene • Smile • Tooth Brushing • Dentistry • Dental Plaque
“Charcoal” peaks at several points during the warmer months, including on April 25, April 28, May 26, and July 15.
At Home Whitening and Brightening
Natural Hygiene Solutions
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Beauty boxes have been a dream come true for many makeup and personal care junkies. Wishes & Reality shared how Jewel-Osco’s MashUp Beauty Box gave her the opportunity to try several new beauty products that quickly became her winter must-haves. She raved about Hello Whitening Toothpaste with activated charcoal, which detoxified her teeth for a noticeably whiter and brighter smile. In Collaboration with: Wishes & Reality Beauty Box at Jewel Osco CAMPAIGN EXAMPLE:
TREND-INSP I RED CONTENT
Charcoa l Too t hpas t e
Beaut y Box
Wi nt e r Beaut y Roundup
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SECT ION THREE: Over-the-Counter
From “Holistic Healing” to learning about “CBD Oil,” shoppers turn to Over-the-Counter solutions for all of their family’s needs. The following chapter is intended to aid your brand in sharing trusted tips and solutions for whatever accidents or ailments strike your audience. By incorporating category trend data from Ahalogy Muse, this planning guide is prepared with trend data and Brand- ables influencer content for successful, trending, and inno- vative campaign planning.
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We’d be hard-pressed to name a better duo than “Holistic Healing” and Over-the-Counter medication. Shoppers are turning to lifestyle changes and natural methods like yoga, massage therapy, acupuncture, and more in order to improve their overall health. Show audiences how to combine these new, natural techniques with their existing Over-the-Counter faves for a wellness routine that checks every box. Popular thought starters include Stress-Free Start to the Day and Holistic OTC Pairings. Holistic Healing OTC TOP IC:
TOP RELATED KEYWORDS: • Alternative Medicine • Emotional Well-Being • Herbalism • Acupressure • Health
• Frankincense • Essential Oil • Anxiety • Spirituality • Yoga • Massage • Guided Meditation
“Holistic Healing” is popular year-round but reaches its highest peak on April 13.
Holistic OTC Pairings
How to Live Holistically
Stress-Free Start to the Day
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OTC TOP IC:
Combining the health benefits of cannabidiol without any of the mind-altering sensations of THC, “CBD Oil” is one health trend that we think will resonate well with shoppers in 2020. “CBD Oil” is most popularly used for its anti-in- flammatory properties and as natural pain relief. Inspire your audience to reap the benefits of CBD Oil in their Morning Routine or Self-Care Regimen. CBD Oil
TOP RELATED KEYWORDS: • Effects • Hemp • Sleep
• Benefits • Anxiety • Nutrition
• Golden Milk • Health Trend • Well-Being • Products • Pain Relief • Headache
“CBD Oil” rises in popularity at the end of May, peaks on June 15, and falls at the beginning of August.
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In Collaboration with: Beautiful Eats & Things Sundown Naturals CAMPAIGN EXAMPLE:
With new year’s resolutions well underway, Beautiful Eats & Things decided to share her supplement routine with her audience. As a Registered Dietician, she was able to educate shoppers about Sundown Natural’s wide selection of gluten, wheat, dairy, and lactose-free vitamins. Beautiful Eats & Things continued on to teach her followers about the various benefits of vitamin D3, turmeric, and melatonin— inspiring them to supplement their wellness, too.
TREND-INSP I RED CONTENT
New Year , New You
Supp l eme nt Rout i ne
Vi t ami n Educa t i on
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SECT ION FOUR: First Aid
Last but certainly not least is First Aid. Even having a grasp of the basics can be a game changer for people. The follow- ing chapter is intended to help your audience be educated and prepared for all types of wound care. Your brand can follow these insights to generate original and successful content, while also exploring thought-start- ers for future campaign planning.
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When it comes to emergency preparedness, first aid kits come first. During the summer months, shoppers are having fun in the sun, which can lead to accidents. Encourage audiences to practice preparedness by packing a Wilder-ness First Aid Kit. Bumps, bruises, scrapes, and more can happen anywhere, so inspire customers to learn about, Traveling with Kids and How to Build the Perfect First Aid Kit. First Aid Kit F I RST AID TOP IC:
TOP RELATED KEYWORDS: • First Aid • Burn • Preparedness
• Benadryl • Snakebite • Bee Sting • Topical Medication
• Infection • Bandage • Wound • Camping • Antiseptic
“First Aid Kit” peaks in the spring and the summer, reaching its highest peak on July 23, while people are engaging in more outdoor activities.
Wilderness First Aid Kit
The College Student First Aid Kit
Traveling with Kids First Aid Kit
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Essential Oils F I RST AID TOP IC:
“Essential Oils” aren’t only an essential in the beauty category. Shoppers are utilizing them for first aid purposes, too. Tea tree oil is known for its antibacterial benefits, peppermint oil is a natural combatant for nausea and con- gestion—the list goes on and on. Include “Essential Oils” in your brand’s next campaign by sharing content on “Clearing Congestion Naturally” or an easy “Aromatherapy Routine.”
TOP RELATED KEYWORDS: • Aromatherapy
• Soap • Skin • Perfume • Frankincense • Bath Bomb • Odor • Air Freshener • Skin Care • Bath Salts • Peppermint • Pain
“Essential Oils” trends year-round.
Essential Oils First Aid Kit
Clearing Congestion Naturally
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Emergencies by definition are unexpected, but Crazy Life with Littles prepared shoppers for life’s unexpected moments by encouraging audiences to create a DIY Travel First Aid Kit for Kids. She partnered with Band Aid and Neosporin to ensure there are no bumps in the road during day trips or road trips by stashing Band Aid Skin Flex bandages, Neosporin, gauze, and tweezers in a DIY Travel Boo-Boo Kit. In Collaboration with: Crazy Life with Littles Neosporin & Band-Aids CAMPAIGN EXAMPLE:
TREND-INSP I RED CONTENT
Fi r s t Ai d Ki t
Wha t ’ s i n My Trav e l Bag
Ch i l dre n ’ s Bandag e s
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PERSONAL CARE TREND OUTLOOK Appendix Beautiful Eats & Things, Taking the Best Care of Yourself Crazy Life with Littles, DIY Travel First Aid Kits Moderately High Maintenance, My Perfect Spring Day Wishes & Reality, My Winter Beauty EssentialsPage 1 Page 2-3 Page 4-5 Page 6-7 Page 8-9 Page 10-11 Page 12-13 Page 14-15 Page 16-17 Page 18-19 Page 20-21 Page 22-23 Page 24-25 Page 26-27 Page 28-29 Page 30-31 Page 32-33 Page 34-35 Page 36-37 Page 38-39 Page 40-41 Page 42-43
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