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On-the-Road Automotive Videos that Drive more Leads and Sales for Dealerships

THE CHALLENGE FOR DEALERS TODAY

VIDEO ECONOMY WE NOW LIVE IN A

THE WAY PEOPLE SHOP, RESARCH AND BUY HAS CHANGED

75% of people watch videos relating to their purchase before making a decision.

91 %

of shoppers now prefer full motion video/visual content over traditional text and photo- based information

PRODUCT VIDEOS ARE A KEY PART OF THE SHOPPING EXPIERENCE, HELPING SHOPPERS TO DISCOVER, RESEARCH AND MAKE A PURCHASE DECSION.

66 %

85 %

72 %

96 %

According to HubSpot , where video and text are both available on the same site page, 72% of people would prefer to use video to learn about a product.

According to Implix , an email that includes a video link receives an increase click-through rate by 96% .

When a product video is information-intensive, 66% of consumers will watch the video

Visitors who view product videos are 85% more likely to buy than

visitors who do not. (Internet Retailer)

two or more times. (Internet Retailer)

IN THE VIDEO ECONOMY THERE'LL BE DEALERS THAT WIN AND LOSE

If you are adapting to the change - you will win. If you don't, you will be left behind.

PHOTOS, 360 SPINS, LIVE WALKAROUND VIDEOS, AND SLIDESHOWS DO NOT TELL SHOPPERS THE WHOLE STORY OF YOUR INVENTORY.

NOT JUST 360SPINS

NOT JUST VEHICLE PHOTOS

NOT JUST LIVE VIDEO WALKAROUNDS

Car shoppers expect FULL MOTION ON-THE- ROAD VIDEO

But expectations are not being met on dealership websites

98% of dealer websites DO NOT HAVE

On the Road year/make/model Video Test Drives

THEREFORE, DEALERS NEED TO ADJUST THEIR MERCHANDISING STRATEGIES

of car buyers watched a minimum of 30 minutes of On the Road video before they purchased a car. (Think with Google)

100’s of facts, figures and stats about why video matters – here are two stats to know

70 %

Automotive Related Search Term on YouTube is “Test Drive”

YouTube is the number one choice for car shoppers looking for video test drive content, and it's not even a close second. When asked where they watch these videos, 83% of respondents said they watched them on YouTube. The next most popular choice was Facebook, at just 7%.

FOR OEMs Inconsistent video formats and model video coverage that can’t be easily shared with dealers.

FOR DEALERS Lack technology to manage/deploy OEM footage on SRPs and VDPs and in email, Text, and Social outreach.

THIS SHIFT HAS CAUSED CHALLENGES / PAIN POINTS

FOR CAR SHOPPERS

With no on-the-road video on SRPs and VDPs. shoppers leave a dealer's website for YouTube.

SO – LETS MAKE A VIDEO OF EVERY CAR ON THE LOT. BUT ON-THE-ROAD VIDEO IS NOT EASY TO MAKE, ITS COSTLY, AND IT’S TIME CONSUMING

• Adds cost (thousands of dollars per video) • Takes time for staff – if busy, no videos • Logistically troublesome • Hit or miss quality – poor reflection on OEM/dealer brand

SOLUTION

ON-THE-ROAD VIDEO TEST DRIVES THE BIGGEST OPPORTUNITY IN AUTO DEALERSHIP MARKETING

Consumer behavior is a force of nature that dealership marketers can't ignore.

VIN-specific visual content is no longer enough.

Buyers watch model videos, but dealers have struggled to show them.

HOW IT WORKS

EASY TO IMPLEMENT IN THREE SIMPLE STEPS

SIGN UP Dealership signs up and grants permission to have WheelsTV on their website. WE INSTALL IT We work with dealer’s website provider to quickly get on- the-road videos up and running. Videos are seamlessly matched to inventory on SRPs and VDPs and a custom- built video landing page. YOU LOVE IT The videos will create a powerful emotional connection with buyers who are in a buying mood - leading to an increase in lead conversion and sales .

KEY FEATURES

• Access to the world's largest on-the-road automotive video test drive library. • 7 ,000 two-minute year/make/model videos , 2008 to present, matched to inventory and deployed on SRPs, VDPs, and a custom- built landing page. • Coverage from Acura to Volvo. A video for 93% of every car on the road today. • On-the-road video enables shoppers to see models in action and start to narrow their preferences. • The interactive format offers easy access to quickly focus on information of greatest interest. • Viewers are assured of accurate, comprehensive and objective information for each vehicle (OEM compliant).

BRING SRPs AND VDPs TO LIFE

More visitors to SRPs and VDPs does not mean more sales.

More knowledgeable car shoppers mean more sales. Transforms static SRPs and VDPs into an immersive, personalized, interactive video showroom experience that will: • Build shopper trust • Excite and Inform • Double VDP engagement • Differentiate inventory and increase margins

INTERACTIVE VIDEO PLATFORM

A game-changing video player that turns viewers into participants.

Online car shoppers want to access information most valuable to them without having to jump through hoops. Interactive Video allows them to quickly locate specific features of interest in the video by simply clicking:

• What’s New • Exterior • Interior • Power • Fuel Economy • Safety

• Accolades • Warranty

SHARE VIDEOS BY EMAIL, TEXT, SOCIAL MEDIA, ETC.

Video is the #1 lead converter. Every email’s effectiveness is doubled with a WheelsTV video that brings the consumer to SRPs/VDPs.

Attaching a Wheels TV video is very simple. We have seen email open rates sky-rocket to the tune of 42% on 5th to 20th Day Emails, with click thru tates averaging 32%!

Joel Davis Internet Sales Manager Matthews Auto Group

Dealers using video in their lead responses see a 10X improvement in their appointment settings and a 4X increase in show to close ratios .

DEALER DASHBOARD ADVANCED DATA ANALYTICS

RESULTS

RESULTS Interactive viewing experience and consumer interactions are close to double the industry average

When the consumer can take command of the viewing experience, the opportunities to contact the dealer become compelling

Interactions (clicks) per Visit

8.71

4.6

19.62 %

2.41 %

Interactive viewing experience

Industry Average

WheelsTV

Industry Average

With engagement comes additional time on site (minutes)

WheelsTV video bounce rate approaches HALF the industry average

7.78

3.17

23.32 %

40.5 %

Interactive viewing experience

Industry Average

WheelsTV

Industry Average

Dealer Website WITHOUT WHEELSTV BEFORE

Dealer Website WITH WHEELSTV AFTER

• Higher bounce rates on your SRPs / VDPs • VDP not converting • Email campaigns not clicking back to your VDP

• Lower bounce rate on your SRPs / VDPs • VDP has increased conversion - especially with aging inventory • 10 X Click Through Rate increase from emails

• Sales, Internet and BDC teams struggle with relevant video content to engage and covert prospects • Lackluster social media profiles • Your site lacks differentiation • Lost opportunities as buyers are watching model videos on YouTube/third party websites

• Sales, Internet and BDC teams are getting email responses, calls, and test drive requests with video test drives • Your social media profiles skyrocket with likes, shares and leads • You differentiate your dealership - 98% of franchise websites do not have “on the road” video test drives • With a video for almost every car on your lot, it’s now YourTube not YouTube

• Vehicle features are organized in chapters for access during the video • Viewers are in the driver’s seat moving interactively to information they want • Full motion on the road action creates an emotional connection to the vehicle

• Vehicle features not presented in organized or comprehensive way • Viewers are not engaged as participants experiencing the vehicle • Stills, spins and pics-to vid media don’t show vehicles in motion

WITH WHEELSTV DEALERS WILL BENEFIT FROM

02 BEHAVIORAL INSIGHTS

03 BUSINESS VALUE

01 DEEPER ENGAGEMENT

• Provides a video for almost ever car on the lot

• Data analytics provides valuable data insight • Know what shoppers are interested in most • Viewers’ actions are tracked: total views, time spent viewing, % returning, most popular vehicles, most popular attributes location of users

• Increased lead capture • Increased showroom visits • Accelerates customers path-to-purchase

• Doubles time on SRPs/VDPs • Doubles engagement on site • Engages and excites the car buyer

PRICING

$ 299 / Mo. per website

Access to over 6,000 high-definition, on-the-road automotive videos Year/Make/Model 2008 to present From Acura to Volvo Video Test Drives matched to inventory on SRPs and VDPs Custom Built Video Landing Page Share Videos by Email, Text and on Social Media Dealership branding with a logo or pre-roll Lead Capture Unlimited viewing Technical and customer support

Multiple Website Discounts

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