FOR OEMs Inconsistent video formats and model video coverage that can’t be easily shared with dealers.
FOR DEALERS Lack technology to manage/deploy OEM footage on SRPs and VDPs and in email, Text, and Social outreach.
THIS SHIFT HAS CAUSED CHALLENGES / PAIN POINTS
FOR CAR SHOPPERS
With no on-the-road video on SRPs and VDPs. shoppers leave a dealer's website for YouTube.
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