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Few people start the workday aiming to 2024 MAY 10X Leverage Your Energy for Bigger Returns SCALE UP TO
hard either way, but training for pro tennis would increase his chances of earning a spot on a D1 college team, and the 10x goal was far more exciting and motivating. This 10x concept has been useful to me in thinking about how to help clinicians increase revenue and profit. I am constantly looking for the next one or two promising products we can offer them. Shifting my focus to 10x, I am also asking what transformational goal I can set that would equip our customers to serve 10 times as many people. New initiatives we are working on can potentially move the needle. One 10x strategy I’m excited about is the new order fulfillment service we are launching to help clinicians sharply increase product sales to patients. Chiropractors face various obstacles when selling retail products, including a lack of space, a dislike for being salespeople, and difficulty managing inventory. As a result, they may recommend helpful pillows, braces, hot or cold packs, analgesics, sleep aids, or nutritional products to their patients, only to see them go elsewhere to make the purchase. By eliminating these obstacles, our new fulfillment service offers chiropractors a 10x opportunity to expand their revenue while expending less effort. Participating clinicians can give patients online access to a wide selection of healthful therapeutic products. When the patient makes a selection, the clinician can provide them with a link and unique code to transmit the order to us. We fulfill and ship the order directly to the patient while returning a percentage of the sale to the clinician. As master wholesalers with over a decade of experience selecting and marketing chiropractic products at some of the lowest prices in the industry, we can offer retail customers an attractive discount while still delivering a healthy profit to participating clinicians. This will enable clinicians to increase product sales at competitive prices without siphoning time away from their patients. If you are interested in our new
achieve five times better results than the previous day. But aiming high can actually be easier than settling for modest goals, according to an insightful business book I read recently, “10x Is Easier Than 2x.” The idea that generating 10 times more value in your business is easier than squeezing out 2 times more value seems counterintuitive. But aiming for 10x doesn’t mean you have to do 10 times more work, according to the authors, entrepreneurship coach Dan Sullivan and Benjamin Hardy. Instead, it means using your time in ways that yield a more valuable return.
The authors frame 10x not as an outcome but as a process. Stressing quality over quantity, they advise going deep on the few activities most likely to yield exponential results and letting go of all the other, less important clients, behaviors, and mindsets. As you focus on only a few 10x pursuits, your life becomes simpler, allowing you more freedom to relax outside your usual domain, connect with other highly productive people, and think more creatively. As these collaborative relationships expand, so does your sense of mastery and the quality of your vision. For example, Hardy cites his son’s goal-setting process as a high school tennis player. His son wants to play tennis for a Division 1 college. To work toward that goal, he could have chosen any of the dozens of available coaches who could prepare him for college play. But only one or two genuinely elite coaches could train him for a more transformational goal — to become a professional player. His son would have to work
fulfillment service, please call us. We are excited to offer this 10x opportunity to our clinicians!
GEAR UP YOUR PUP FOR A HIKING ADVENTURE Paw-some Adventures
One of the most promising new disinfectant products for chiropractic clinics had humble beginnings — as a home cleaner. The founders of Force of Nature products set out in 2016 to meet consumer demand for a safe, chemical-free disinfectant for use
Setting out on a hiking adventure with your furry friend is a rewarding experience, but ensuring their safety and comfort on the trail requires careful consideration of essential gear. Before heading out, consider your dog’s unique needs and preferences so it’s an enjoyable and bonding adventure for you both. Here’s an introduction to some must- have hiking gear for your canine companion. FOOD AND WATER One of the most important aspects of hiking is staying well-nourished and hydrated. Packing more water than you think may be necessary is crucial, especially on a trail where natural water sources may be scarce. An ample supply of dog-friendly food is also essential, with the quantity adjusted based on the hike’s duration. A collapsible bowl will be handy for feeding your canine companion during breaks.
at home. So, the Boston-based company developed a patented appliance that uses
electrical current to break apart molecules of salt, water, and vinegar into potent antimicrobial and detergent compounds, producing a nontoxic, all- in-one cleaner and disinfectant. The product soon began selling itself.
FIRST-AID KIT Safety should always come first. A dog first-aid kit is indispensable for addressing unexpected issues on the trail. These compact kits typically include dressings, bandages, and tools for removing ticks or thorns. Being prepared for minor injuries ensures you can safely complete the hike without making any injury worse. BOOTS While some dogs may resist wearing boots, they can be a lifesaver in challenging terrains. Opt for boots that protect without compromising comfort. Though you likely may avoid trails with terrain that could harm your dog’s paws, having boots in your pack is, at least, a proactive measure for unforeseen circumstances, ensuring your canine companion’s paws are protected if needed.
“We started hearing from people saying, ‘How do we get a lot more of this product? I need it for my kid’s child-care center, my school, my doctor’s office, my gym, my chiropractic clinic, my physical therapy clinic,’” says Jennifer Bilyou, vice president of commercial sales for Force of Nature. Users could spray the product on children’s toys, counters, and other surfaces and allow it to air-dry without rinsing. Because Force of Nature disinfectant contains no harmful chemicals, it leaves no toxic residue. We at Chiro1Source are excited to promote Force of Nature products at industry trade shows and offer starter kits on our website. After launching its original 12-ounce Electrolyzer Appliance for consumers, Force of Nature expanded two years ago to offer 32- and 64-ounce versions. The Electrolyzer makes available to individuals, clinicians, and other non-industrial users a technology that has been used for years to produce electrolyzed water for industrial applications.
WASTE BAGS Be responsible out on the trail. That means bringing poop bags. Attach them to the outside of your backpack or tote bag for convenient access once your dog has completed its business. The “leave no trace” practice will help maintain the pristine beauty of the trail for everyone to enjoy.
Force of Nature’s products are EPA-approved as hospital-grade disinfectants that kill 99.9% of germs and viruses, including COVID-19 and emerging pathogens such as monkeypox. The Mayo Clinic and the Psoriasis Foundation rate its disinfectant as safe for sensitive skin. Chiropractors are a rapidly growing market for Force of Nature. The product eliminates the damage bleach, alcohol, and ammonium chloride-based cleaners do to the vinyl covers of clinicians’
EMERGENCY HARNESS Preparedness is critical, and an emergency harness adds an extra layer of safety. A proper harness will allow you to carry your dog on your back in an emergency. This versatile harness ensures that you can provide assistance in challenging situations.
treatment beds and the hands of staff members who apply them. “It eliminates the common problems of cracked hands and tables,”
THE ULTIMATE CHEMICAL‑FREE GERM AND VIRUS KILLER
Bilyou says. Spas and fitness centers, dentists, physical therapists, optometrists, and other professionals also embrace the product.
offers lightweight, odor- and stain-removing laundry sheets that work in hot or cold water.
Force of Nature can also reduce clinicians’ costs. It eliminates the need to purchase multiple cleaners for different uses. Also, shipping costs are much lower because the disinfectant is made on-site by adding the capsule contents to water in the Electrolyzer. “You can make it as you need it,” Bilyou says. “For example, shipping a 6-by-3- inch box of 25 Force of Nature capsules to produce 6.25 gallons of disinfectant would cost about $6, compared with the $12–$15 cost of shipping a bulky 6-gallon bottle of pre-made product.” Force of Nature’s Pro Starter Kits, which are available on our website, include either a 32- or 64-ounce Electrolyzer, three reusable spray bottles, 10 activator capsules, a free microfiber spray mop, and a free nine-count pack of reusable cleaning cloths. We will also offer starter kits for customers with smaller clinics, including a 12-ounce Electrolyzer and spray bottle, 15 activator capsules, and three reusable microfiber cleaning cloths. The company’s Electrolyzers typically last for 1,000 uses, with a one-year “happiness guarantee” of a replacement for dissatisfied customers. Force of Nature also
The company sponsors the Foundation for Chiropractic Progress, a 36,000-member nonprofit organization formed to educate the public about the value of chiropractic care and its role in drug-free pain management. In all facets of its impact on our customers and the environment, Force of Nature is a product chiropractors can feel good about supporting.
Scan the QR code to check out our starter packs!
BLOOM CINCO COMIC DERBY EMERALD GEMINI GRADUATION LILY MEMORIAL MOTHER
HAVE A LAUGH!
RENEWAL VETERANS
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
P.O. Box 28 Farmville, NC 27828
Josh Unveils Plans for a New Retail Fulfillment Service 1
Paws and Paths! 2
Chiropractors Embrace Safe, Cost-Cutting Disinfectant 3
When a Shark Became a Lifesaver 4
THE UNBELIEVABLE SHARK ENCOUNTER THAT SAVED A MAN’S LIFE
Sharks are powerful, violent creatures. They can have thousands of razor-sharp teeth. They swim about 12 mph when attacking — twice the speed of a (very fast) human swimmer. The mere presence of a shark is enough to close down a beach and frighten movie audiences.
The family headed home as lifeguards closed the beach, fearing more attacks. That evening, Eugene was in severe pain from the injury and was rushed to the hospital. Not surprisingly, blunt force trauma was causing his pain, befitting a large shark ramming him in the back. However, this wasn’t the only diagnosis he received that day, nor was it the most severe. While examining Eugene, doctors discovered a walnut-sized tumor on his right kidney. They quickly rolled him into the operating room and removed the cancerous tumor before it could progress. Whether the shark intended it or not, it may have saved Eugene’s life. Undetected, the tumor might have metastasized and spread to the rest of his body. Without that attack, he may not have known about the cancer before it was too late. Because of that fact, we are confident the shark is a hero, whether it knows it or not.
Apparently, some sharks are different. One shark even saved a man’s life.
Eugene and his family were enjoying a warm summer day in Huntington Beach, California. As he swam in the ocean, enjoying the cool waters of the Pacific, he was struck by a sudden tremendous force, pushing his neck backward. He later described the sensation as “instant whiplash.” After a difficult and painful swim, he reached the shore. Eugene’s daughter asked why his back was so bloody. He was shocked to find a giant gash across the center of his back, as well as several teeth marks on one side.
Published by Newsletter Pro • www.NewsletterPro.com
You Adjust We Supply
Adjustmints ® are individually wrapped mints. One of 24 different chiropractic messages is printed on each wrapper. AdjustMINTS ® The Mint With A Chiropractic Message!
Chiro Zzzz’s Deluxe Cervical Support Pillow Outstanding support for side and back sleeping. Helps relieve headaches, neck spasms and snoring while reducing neck and shoulder pain. Also helps restore/maintain the body’s natural cervical curve. The indented center gently cradles the head and supports the neck while back sleeping.
$29.95 $24
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Apex™ Cervical Orthosis
Epic Swirl
Spearmint
The adjustable Apex™ Cervical Orthosis is a convenient tool to assist the healthcare professional in restoring a patient’s proper cervical posture.
3lbs .................................... $25 10lbs .................................... $75 20lbs .................................... $140 40lbs .................................... $260
$22 .80 EACH Premium
Blueline Original Insole BLUELINE Cushion Foam is our most popular insole. It has a soft, cushiony feel that contours to the shape of your foot for all day comfort. Made from a high density shock absorbing material, it’s the perfect blend of comfort and support.
Archies Arch Support Flip Flops Simplicity Redesigned By combining key designing features we have re-imagined what flip flops are. Real Arch Support No Toe Clawing Unisex Sizes 5-14 - Colors Options Below No Blow-Outs
SUPER GRIPPER BOTTOM Helps hold the insole in place. FULL LENGTH Designed to be used in any shoe with a removable insole.
Footbed Molds to Your Foot
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For Each Pair Sold 10 Meals are Donated! RETAIL $99 $35 Introductory Offer BUY 12 GET 1 FREE or BUY 33 GET 3 FREE
$30 .00 PAIR PAIR Slides
FREE $16.75
Scan & Login to view clinic pricing! SHIPPING ON ALL ORDERS OVER $255 ON ALL ORDERS UNDER $255 *Some conditions may apply. Does not include AK, HI, PR (Call for USPS Shipping Quote)
Planet-friendly, Toxin-free Multi-Purpose Cleaner Force of Nature is a medical-grade federal EPA registered disinfectant and sanitizer. It kills 99.9% of bacteria, viruses, mold and mildew, including Norovirus, Influenza A, Salmonella, MRSA, Staph, Listeria, Pseudomonas, respiratory viruses and the viruses that cause flus, when used as directed on hard non-porous surfaces.
PostureMedic •STRETCH •STRENGTHEN •STABILIZE Just 10 minutes per day to better posture and health.
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PCore Dynamic Support (maintain full range of motion)
•Therapy System with ICE-HEAT Magnets •Billable •Lifetime warranty $69.95 $34
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EACH packs. Memory foam compresses & conforms to any back. Comes with adjustable straps, easy hook and release clips with removable, washable cover. Hot/Cold Pack Included $20 .00 B-Rite Back Support Cushion Front pocket holds cold or hot
MyoBalls ® THE WORLD’S BEST 360° SELF-THERAPY MASSAGE TOOL -Billable $29.95 $19
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PAIR 00
AIRfeet ® RELIEF O2 AIRfeet® RELIEF O2 Insoles are “Feather Light” design that massage the foot muscles providing life changing results at a Super Thin 1-2 mm when compressed. Multi Patented design made to fit all footwear. No need to remove existing footbed - just slip them right in.
Theratouch CX4 The TheraTouch CX4 is an advanced four-channel combination therapy system providing electrotherapy and ultrasound treatment options in a simple-to-use, ergonomic design. The TheraTouch CX4’s bilingual interface intuitively groups and displays clinical protocols to guide clinicians step-by-step to ensure an ideal therapeutic treatment, including electrode placement recommendations to ensure treatment efficacy and clinic efficiency. Therapeutic ultrasound can be combined with stimulation using the dedicated stim channel, using any supplied waveform.
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