CHARITY WORK Alex has worked relentlessly for various charities and institutions, raising nearly £660,000.00 ($850,000.00) from the direct sale of his work for a multitude of projects including The Princess Grace Foundation, The Prince’s Trust, Teenage Cancer Trust, Nordoff Robbins, Aids Project Los Angeles, AMFAR, The Elton John Aids Foundation and WaterAid. He also created one of SWATCH Watches’ most successful artist watches, “The Imagine Love” watch. Selling more than 153,000 units, Alex gave all his royalties to send over 80 children affected by AIDS to a healthy summer camp in New York with full health care. Most recently Alex worked in cooperation with HRH Prince Charles and The Elephant Family in London, creating a one of a kind TUK TUK that was auctioned at the private residence of Prince Charles. The sale raised a record £52,000.00 ($81,500.00), the proceeds of which were dedicated to saving the Asian Elephant. New projects on the horizon for Alex include working with the World Food Program, UNICEF and the United Nations.
COLLABORATIONS Alex has worked on exciting collaborative projects with iconic fashion designer, Sir Paul Smith, who developed a fabric design from one of Alex’s paintings. “Classic With A Twist” was used by Paul Smith as a principal print design for his 2011 Couture Women’s Wear line. Alex was able to watch his artwork walk down the catwalk during London Fashion Week. At the request of legendary recording artist and guitarist Eric Clapton in 2012, Alex Echo painted one of Clapton’s own Fender Stratocasters, which was auctioned to benefit the recovery facility The Crossroads Centre in Antigua, founded by Eric Clapton, raising £20,000 for the charity. Alex has created more advertisements for Absolut vodka than any other artist, with Absolut Echo featured in magazines around the world. He created four, 2,000 square foot, hand painted billboards for the brand which ran for one year on the fabled Sunset Strip in Hollywood California. Each of the four billboards cost $175,000.00 to create, and $25,000.00 per month to maintain. His billboards were seen by an average of 45,000 people per day for one year. Each billboard was disassembled and the individual pieces were auctioned off at several charity auctions and raised in excess of $300,000.00 for various Los Angeles charities, including Aids Project Los Angeles and The Venice Beach Food Bank.
FINE ART COLLECTOR AUTUMN 2017 65
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