studies and surveys have been commissioned to demonstrate that very point in recent years, and the results are compelling. So much so that the corporations and organisations are putting the theory into practice and using interior design as a tool to derive improved performance from their workforces. Further to the proven gain in employee retention and productivity, bringing art into the workplace can play a role in showcasing a brand's credibility and authority in the eyes of its consumers or clients. Art can be particularly powerful for companies who rely on a specific demographic or socioeconomic group for the majority of their business. Curating art that resonates with a client base establishes a connection between parties and subliminally conveys the message that there is a meeting of minds, which is a powerful stepping stone in the path to building and maintaining a working relationship.
Ideally, a workplace should be designed as a visual representation of the company, reinforcing its brand identity and values each day to every employee based there. Art is an effective route to achieve this goal. Deutsche Bank is undoubtedly leading the charge with corporate art, and has amassed the biggest collection in the world, which currently stands in excess of 60,000 artworks across their network of global offices. A study conducted by BOSTI Associates, a workplace planning and design consultancy firm in New York, showed that 83 percent of the employees felt that artwork was important in the work environment and, of those employees, 73 percent also said that their perceptions of their workplace and their work experiences would change if the art were removed. working smarter is infinitely preferable to working longer, employers are taking a more creative approach to employee efficiency. The list of leaders in the field of workplace design reads like a who’s who of innovation and success. From Airbnb, who experiment continually with different office layouts and decors, to Google whose famously quirky Soho offices have everything from an old fighter jet ejector seat to rooftop allotments, to the famous oversized Dalek in Twitter’s head office, it seems that infusing a work environment with personality and individuality truly is the way forward. In a generation that has finally recognised that
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