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OPTIONAL GROUP COACHING
Come Prepared to do the following:
1. Consider the 3 words that define you in the workplace and what people say about you when you’re not in the room. 2. Give a 2 minute elevator pitch in response to the question ‘So... what do youdo?’
BRAND
PREWORK
Professional branding is your story First, define and understand your professional brand. Be introspective, and create a list of your professional strengths and weaknesses. Some questions you might ask yourself: In which areas of work or life do I excel? What motivates me? What characteristics do others compliment me on? Which projects or tasks have others had to help me with repeatedly? Which roles seem to drain my energy? Which projects or tasks can I spend hours on without feeling overwhelmed or tired? A good tip is to also ask close family members, friends and colleagues; either to help you answer these questions or to sense check your responses. Your Professional Brand A Professional Brand is, in many ways, similar to a corporate brand. It is who you are, what you stand for, the values you embrace, and the way in which you express those values. Just as an organisation’s brand helps to communicate its value to customers or clients and stand out from the competition, a Professional brand does the same for you, helping to communicate a unique identity and clear value to your network, potential employers or clients.
Build your brand story
Now that you have defined your professional brand - sense check it.
Now and in the future is this what you want to be known for? Consider your audience and your goals. Is this brand authentically you? Tip: it will need to be authentic to you to be sustainable, believable and easier to deploy. It is helpful if you can distill your brand into 3-4 easily remembered words and phrases. Also, craft and perfect your ‘elevator pitch’ - the 1 paragraph, 2 minute story all about you and the answer to ‘tell me a little about yourself?’
Building a Brand Story
Read this step by step synopsis on how to build your brand story, summarised here in 9 easy-read pages.
How to Own Your Power
Essential words of wisdom direct from Carla Harris, Wall Street investment banker and brand realist. We highly recommend spending 20 mins here, to learn how to build the brand you want and harness the power that comes with that! From here, the virtual part kicks in, along with your other work on your Professional brand ‘in real life’. Most importantly, for effective results you should be consistent and authentic in everything you do and across all mediums!
5 Questions to Help You Define
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