B R A N D
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Top Tips:
Audit. Get all social profiles and websites in sync. Using social media usernames, website URL’s and email addresses that are professional, consistent with your brand and make it easy for people to find you, helps immensely. Communicate well. Every email you send or ignore and the language you use, continues to contribute to your message. Don’t forget to have an up-to-date professional photo to use across all platforms. Connect. Every connection you have to a person or brand / organisation further strengthens and reinforces your Professional brand. There is power in your circle and it is the way other like-minded or relevant people may get in touch with you. Convert the Curious. If you’re creating content, offer up something unique or individual that is consistent with your brand. Even if you don’t create content, what you like, share or comment on across any platform has the power to represent you. Embrace your idols. Your Professional brand should be unique to you, but that doesn’t stop you from identifying acquaintances and public figures you admire and emulating the traits or factors that make them successful. Setting out to learn what you can from them and tweaking it to your own experience can be a powerful way to try something new.
Continue to be authentic, but be active. Your Professional brand will let you down if it is based on good intentions but lacks hard evidence. Seek testimonials from people you’ve worked with and think about how frequently you wish to engage with platforms. Set a goal and remain consistent.
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Your Brand and your Elevator Pitch
Once you know what you stand for, what the three words are that convey your brand, you need to execute. A good place to start is to refine your elevator pitch. Be ready to reinforce your brand when asked that age old question, ‘so what do you do?’.
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This 2 min read will help get you started.
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How to Perfect an Elevator Pitch About Yourself
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