19 Harris Avenue Wellesley, MA 02481 Prepared for
The Kean Family October 16, 2023
BEYOND BOSTON PROPERTIES
Lisa Curlett | Maura Dolan | Tricia Parmele
NOW, MORE THAN EVER, THE EXPERTISE OF A REAL ESTATE PROFESSIONAL MATTERS IN THE SALE OF YOUR HOME
The Proof is in the Numbers! YTD 2023
$77M+ Sold + Pending
42 Properties
12 Towns in which We’ve Sold
30+ Collective Years in Business
Nobody knows Wellesley like we do.
Areas of Experience Brookline Dover Natick Needham
Newton Lincoln
Sherborn Sudbury Wayland Wellesley Weston
Notable Activity Here is a snapshot of our recent Wellesley listing activity:
60 Livingston Road | FOR SALE 7 BD | 7F 1H BA | 8,500 SF | $8,995,000
89 Monadnock Road | SOLD 6 BD | 6F 2H BA | 8,100 SF | $5,500,000
Notable Activity
8 Pine Ridge Road | SOLD 4 BD | 3F 1H BA | 2,719 SF | $1,825,000
264 Wellesley Avenue | SOLD 4 BD | 3F 2H BA | 4,209 SF | $2,100,000
26 Woodridge Road | SOLD
5 Curve Street, Unit 5 | SOLD 3 BD | 4F 1H BA | 2,414 SF | $1,650,000
4 BD | 2F 1H BA | 2,597 SF | $1,728,750
36 Laurel Avenue | SOLD 3 BD | 2F 1H BA | 2,513 SF | $1,600,000
4 BD | 2F 1H BA | 3,229 SF | $1,925,000 17 Crown Ridge Road | PENDING
Our team is dedicated to selling your home.
Lisa Curlett Managing Director 781.267.2844 lisa.curlett@compass.com
Tricia Parmele Managing Director M: 781.296.0966 tricia.parmele@compass.com
Lisa has been in the real estate business since 2002 and with Compass since August 2018. She has lived in Weston since 1998.
Tricia has been in the real estate business since 2015 and was a founding member of Compass in March 2018. A current resident of Wellesley, she also lived in Weston.
Maura Dolan Managing Director 617.448.1346 maura.dolan@compass.com
Beyond Boston Properties 617.383.7810 beyondboston@compass.com
Maura has been in the real estate business since 2016 and was a founding member of Compass in March 2018. She has lived in Wellesley since 1999.
Maura, Lisa and Tricia (pictured left to right above) have worked together as Beyond Boston Properties since 2019.
WORK WITH COMPASS, THE #1 INDEPENDENT REAL ESTATE BROKERAGE IN THE COUNTRY
Compass is the largest independent brokerage in the United States by Gross Transaction Value (according to RealTrends, 2019). Gross Transaction Value is defned as the total dollar value of transactions closed by agents on the Compass platform and is refective of the partnership with Pacifc Union and Alain Pinel.
LET'S TAKE A LOOK AT OUR PLAN TO SELL YOUR HOME
Our Unique Value Add
We provide our clients with an “Elevated Experience” from start to fnish and offer you a unique selling experience.
Preparation + Positioning
With our guidance and preparation, your property will be presented to the market as the best option in its price range. Our expertise in de-cluttering, paring down + staging plus sharing our vetted providers for cleaning + removing unwanted items makes the process seamless. Marketing + Utilizing Our Network We combine our marketing expertise and Compass tools to effectivity reach potential buyers and agents. Seamless Transaction From before your property goes on the market to after it closes, we commit to making the process professional, positive, rewarding and successful.
1
2 3
Compass Concierge is the hassle-free way to sell your home faster and for a higher price. From staging to renovation, we can leverage our exclusive Concierge program to prepare your home for the market with zero upfront costs or interest. By investing in your home’s potential, we aim to provide a swifter, more proftable sale. How it Works
2x Sellers who use
1. Determine a budget and updates together, then apply for Concierge funds 2. Immediately receive your ConciergeCard or request cash 3. Work with trusted vendors to complete home improvements 4. Repay at closing!*
Compass Concierge are nearly 2x more likely to sell their home in 60 days** Learn more at compass.com/concierge
Rules & Exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748 and are made or arranged pursuant to a California Finance Lenders Law license. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. *Repayment can occur at any of the following times: Closing, when our listing agreement terminates, or when 12 months pass from your Concierge approval date. **Compared to the average MLS listing in Compass markets.
Pricing Your Property to Maximize Buyer Activity Timing of Buyer Activity
Peak Activity
A property receives the most traffc within the
frst few weeks of hitting the market.
It is important to get the price right in order to gain the attention of interested buyers and maximize your home's position in the market.
0
1
2
3
4
5
6
7
Number of Weeks
Attracting Buyers Using Competitive Pricing
Percentage Over Market Value
Percentage of Buyers
15% 20%
10%
30%
Using competitive analysis, market research, and Compass’ suite of AI-powered tools, we recommend a price
5%
50%
0%
95%
for your property to generate the most
activity and offers early on before buyers move on to newer listings.
If the asking price is too high, then the property appeals to fewer buyers.
Graphics are for informational purposes only. Compass does not guarantee or warrant similar results.
Our Exclusive Pre-Marketing Advantage Private Exclusive Coming Soon
Compass Coming Soon gives us valuable opportunities to market your property while building anticipation among potential buyers and pressure-testing our pricing strategy — all without accruing days on market. compass.com/coming-soon
A Private Exclusive listing is an off-market home that can be shared by a Compass agent with their Compass colleagues directly. Property details aren’t disseminated and won’t appear on public home search websites. Listing your home as a Private Exclusive allows you to control what information is shared — while still getting exposure to top agents at Compass. compass.com/private-exclusives
2–3x
More views by consumers and agents*
7%
Fewer days on market vs. listings that go straight to active**
~19%
More traffc at an open house***
Data refers to a comparison between MLS and Compass Coming Soon listings vs. listings that go straight to active. *Viewership sourced via Compass.com 1/2020–8/2020.
Compass Coming Soon and Private Exclusives are subject to local MLS restrictions and not available in all markets. Local policy defnitions may restrict how Private Exclusive listings can be shared between agents, even within the same brokerage. Where the programs are available, pre-marketing and listing strategies are independently determined by the client. Compass does not recommend one particular strategy or guarantee results.
**Days on market sourced via Compass.com 1/2020–7/2020. ***Open house traffc sourced via Compass.com 1/2020–9/2020.
Leveraging Our Agent Network to Sell Your Home As part of a network of the nation’s top producing agents, we are strategically positioned to connect your home with qualifed potential buyers everyday.
Compass Network Tool
Compass has developed an industry-frst network tool that analyzes your property to identify and connect us with agents that have sold similar homes in your area. Workplace Workplace is a national Compass platform where we can promote new listings and
chat with Compass agents nationwide.
A Multi-Channel Marketing Approach, Designed to Stand Out
From brochures and postcards to social media and emails, our marketing collateral effectively communicates your property’s story and attracts more potential buyers.
SOCIAL MEDIA
FLYER
EMAIL BLAST
POSTCARD
Reach more prospective buyers with intelligent digital advertising. By leveraging Compass’ digital advertising tools and partnerships across social media and advertising throughout your listing process, we can generate demand to sell your home faster, and we meet potential buyers where they are, online.
FACEBOOK VIDEO AD
INSTAGRAM IMAGE AD
Proprietary Targeting Optimized Performance Compass helps generate buyer interest by using proprietary data to serve ads to Facebook and Instagram users. Compass tracks and measures the results of every campaign which allows for continued optimization.
Engaging Open Houses Whether it be in-person or a dynamic virtual tour, open houses are one of the most important ways buyers connect with your home.
59%
Of homebuyers attend an open house during the home shopping process*
45%
Of open houses have been virtual since the launch of our virtual open house tool**
*Zillow Group Consumer Housing Trends Report, 2019 survey data. **Compass Livestream: Virtual Open House vs In-Person Open House. 6.1.2020–8.31.2020.
Placing your property where your buyers are searching. Once your home is listed on the MLS, it will be syndicated to some of the top real estate platforms domestically and in 60+ countries globally. This will allow us to get maximum exposure for your home.
Top Domestic Syndication Platforms, Including
Zillow
The Wall Street Journal
Mansion Global Trulia
Countries We Syndicate to Internationally*
Spain Switzerland
Myanmar Netherlands New Caledonia Panama Papua New Guinea Peru Philippines Poland Portugal Qatar
Argentina Australia
Greece Hong Kong India Indonesia Ireland Italy Japan Kazakhstan Laos Latvia Luxembourg Macau Malaysia Mexico
Tanzania Thailand
Belgium Bulgaria Cambodia Canada Chile China Colombia Czechia Denmark Estonia Fiji France French Polynesia Germany
Tunisia Turkey United Arab Emirates United Kingdom United States Uruguay Venezuela Vietnam
Romania Senegal Serbia Singapore Slovakia South Africa
Monaco Morocco
*ListGlobally opt-in required. Data based on the reach of ListGlobally’s network.
Assessing Our Strategy and Monitoring the Market Using proprietary tools such as Collections and Insights, we keep you informed of market conditions and traffc to your property.
COLLECTIONS
INSIGHTS
Insights
Collections Collections allows us to have a collaborative conversation on your home selling process with instant updates on comparable listings and access to insider knowledge previously only available to the agent community.
Insights is a detailed, custom dashboard that allows us to assess the impact of our online marketing campaigns in real time. By capturing this data, we are able to further target our ads to buyers most interested in your home. See the following page as an example.
Our Immediate Next Steps
Complete listing paperwork.
The listing agreement is a contract that explains our relationship and the high level of service that we will provide to you.
Begin to prepare your home for the market. From coordinating staging, painting / minor repairs and photography to preparing property information, including foor plan, GIS and improvements, we are there for you every step of the way.
Continue to monitor the market and assess our strategy.
Once your home is ready for market, we will reassess market data and fnalize our pricing strategy to make sure we are in line with any recent market updates in your neighborhood.
Launch your property.
Beyond Boston Properties
617.383.7810 beyondboston@compass.com
beyondbostonproperties
Giving Back to Our Communities Compass Cares empowers agents to support meaningful causes right where it counts most — in your neighborhood.
100%
Of transactions contribute to a donation in your community*
$4.7M
Donated to strengthen our communities to date*
2,650+
Organizations supported*
compass.com/compass-cares
*Data is from March 2019 through May 2021 for all Compass markets.
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39Made with FlippingBook - Share PDF online