Alegre De Musa 2022 Fashion Week Digital Edition

CONTENTS 04 Feature: Conchas De Musa

06 Feature: Sombrero De Musa by Gaia

08 Feature: Musa De Aretes

10 Feature: Ms. Cindy Mac

12 Feature: Carl Andrada

14 Cover Story: Joy Soo

20 Profile: Khishi Soo

24 Profile: Jessa Camacho

26 Gallery: Shows Around the World

28 People: Ambassadors of Musa

32 Feature: Helen Swaim

34 Gallery: Musa Products

36 Feature: Musa TV

38 The House of Musa

ALEGRE DE MUSA | Issue 1 • September 2022

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

Conchas De Musa

FTER BEING CROWNED AS ELITE MRS. PHILIPPINES international 2021, Ms. Ginevive Louw felt the responsibility to extend her advocacy through her platform. Her partnership with Ms. Joy Soo, her fellow crownholder who is also The Musa Advocacy Founder, paved way to the establishment of Conchas de Musa. It is a brand of handmade accessories incorporating Musa Fabric and handpicked seashells which are abundant in her hometown, Lapu-lapu, Cebu. Not only does the brand carry the authentic and exquisite image of a fashionable innovation, but it also bears an advocacy. Every purchase of Conchas de Musa supports its monthly feeding program and sustains the livelihood of women & LGBTQ+ Communities in Cordova and Lapu-lapu. A

ALEGRE DE MUSA | Issue 1 • September 2022

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

SOMBRERO DE MUSA by Gaia

REATLY INSPIRED BY THE MUSA ADVOCACY OF MS Joy Soo, Sombrero De Musa was born during the times of pandemic with a great purpose of making a difference in other people’s lives, an extraordinary idea grew into a blooming reality. Sombrero de Musa speaks a lot of Ms. Gay Aala’s

personality, a lover of local hats and local products as well.. Sombrero takes pride of designed local hats that can protect one’s face from the hot sunny weather and at the same time fashionably adorned with Musa flowers that never wither. Sombrero de Musa upholds the Musa advocacy in providing sustainable livelihood for our weavers from the indigenous communities of Davao del Norte. Moreover, this creates a venue for the persons deprived of liberty to explore their artistic skills as they also transform Musa fabric into flower-shaped embellishments, giving a way for the making of Flores de Musa. Local hats turned into fashionable creations and head accessories from Sombrero de Musa do not only innovate the utilization of our local fabric, but these also incorporate the beauty of Flores de Musa, proudly showcasing the genuine craftsmanship of Davao del Norte artisans.

ALEGRE DE MUSA | Issue 1 • September 2022

Marie Glenne She would love to portray fashion the way she like for it to be easier to showcase. Mrs. Glenne is a woman that is optimistic, a goal getter, thoughtful, friendly and trustworthy and would love Alegre to be known internationally as a promoter of health conscious and well-being of every individual. PRIDE OF CHICAGO

photo ANALYN WOOD / writer ALYANNA FAYE MAGLINTE

rs. Marie Glenne, who promoted health and wellbeing, thought that people’s health was crucial, particularly in light of the epidemic.

One of the most challenging experiences that she encountered was during her husband’s tragic fate. It was when her husband undergoes an open- heart surgery last year. With her big trust in God, Mrs. Glenne overcome her trials and challenges and was able to make a big decision for her husband not to submit to the doctor’s recommendations to implant a CRT device to protect him for future attack. Her husband’s tragic fate was one of the most difficult experiences she had. It happened last year when her spouse had an open-heart surgery. With a strong faith in God, Mrs. Glenne overcame hardships and obstacles. She thinks there are other solutions to all health issues besides medicine. She prayed for a better option, and by the grace of God, she came across a man who holds a PHD in nutrition and advocates an all-natural diet and the appropriate supplements. She was happy that she had listened to her intuition. As one of the empowered women, she defines it as being accountable for both your outward and inner life, including your feelings, thoughts, and actions. Mrs. Glenne wishes to inspire others to become better versions of themselves by assisting one another in overcoming limiting beliefs and routines.

For the purpose of promoting a healthy lifestyle to women in the sense of having a healthy mind, healthy spirit, and a healing body, she also desires to be recognized as a health and fashion personality. Being a Filipino entrepreneur in America is rewarding because the Filipino culture has given her a big impact on her life by being caring, family oriented, friendly and willing to help other people improve their lives. As a Filipino who lives in US, Mrs. Glenne can apply both culture and values by embracing the differences, having an open mind and a flexible personality. For her, the greatest impact that her advocacy bring in her life is having a balanced life style, better relationships and having a true connection of her sense of purpose.

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

HERE ARE MANY WAYS TO EXPRESS love for your country. Mine just happens to be fashion. From the rare views and natural landscapes to the beautifully embroidered traditional clothing, I take inspiration from the rich culture of my

country, the Philippines.

Musa de Aretes by Belle Verano is fueled by a love for our culture and a desire to help my countrymen by providing jobs to people deprived of liberty. It started from the encouragement and support of my best friend Joy Soo and I, as the Head designer, aim to continue that encouragement and support with the Cagan Tribe, a Muslim tribe who wholeheartedly shares their culture and expertise in crafts making. As an advocate for our Indigenous brothers and sisters. It brings me so much hope and inspiration to be able to see them provide for their families and do meaningful work that enables them to make known to the world what their tribe can do.

MUSA DE ARETES

ALEGRE DE MUSA | Issue 1 • September 2022

MARILYN

PALLAZO CEO & Founder of Fierce Scrubs, K & M Supplies & Distribution Company, K & M River Edge Farm ( RaceHorse )

My biggest source of inspiration has always been my parents. They are Filipino immigrants who arrived in America on a shoestring budget in search of a better life. Despite these difficulties, they did a fantastic job of making sure that their households – both at home and abroad – were taken care of and committed to doing charitable work. I count myself lucky to have seen their perseverance firsthand and then to be motivated by it. I take a lot of my parenting style inspiration from my parents. Being a single mother for a part of my motherhood wasn’t simple. However, what came naturally to me was to love my children and do all in my power to demonstrate to them my strength, independence, and self-assurance while simultaneously showing them my vulnerability and flaws. I aim for empowerment via progress and ongoing learning, rather than perfection. As a mother, a woman, and a businesswoman, I take satisfaction in upholding the traits that earned me the NAFFAA-Illinois Circle of Empowered Women award in 2014. Since 2004, co-owning healthcare firms has helped me to learn that, as long as you always act morally, you can operate a business, face all the obstacles, and overcome them. It’s all about having the right attitude, sticking with it, focusing on your “why,” and working hard. I hope that everyone is motivated, inspired, and empowered by this experience.

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

Ms. CINDY MAC Back in 2020, Ms. Cindy Mac fervently searched for natural products, hoping to find something she could incorporate in her handmade clothing and accessories business. Trusting the craftsmanship of Filipinos, she particularly looked for materials from the Philippines which led her to find The Musa Fabric by Joy Soo.

MPRESSED BY ITS EXCEPTIONAL advocacy, she decided to order a Musa dress for herself, which she planned to use as the host during a wedding in Los Angeles. Finally seeing the Musa Fabric in person, she recalled how she was astounded by its quality, while recognizing how the banana fiber transformed into such creation. “When I saw the fabric itself made I with fibers, I was amazed by the quality, the vibrant colors, and the way it was done,” she emphasized in an online interview. On that very moment, she was certain about becoming a Musa supporter. Who would have expected? In 2022, The House of Musa consisting of designers, production and technical team was created, wherein Cindy now takes part as the Musa Travel Runway Productions Director in USA. Her first Musa Fashion Show in San Diego, California called “Musa for all Generation” involves model-advocates with varying age brackets, aiming to feature the generation gap among them, as she wanted to show that advocating for Musa is for everyone. According to her, the Musa Advocacy is a meaningful and worthy journey which anyone can take part, no matter how big or small. “Just like everybody else, I think what motivates us would be the advocacy. The meaning behind Musa is so strong for me, and I think it’s endearing because I can help the inmates to sustain their livelihood. In this way, they can feel that they’re still being valued in the community.”

ALEGRE DE MUSA | Issue 1 • September 2022

EOPLE DRESS WELL IN order to convey meaning about themselves to others. Perhaps it’s because they want the world to know how original and innovative they are. Fashion

years and a consistent recipient of Best team Manager Award during annual recognition rites, and that explained how passionate she was towards valuing work and the importance of seeking growth and learning. She’s a doting mother of three wonderful kids, namely Maisha Paz, Dawleon Stein, and Jeshua Stein, and the lovely wife of Atty. Gerentstein Banzon. Serving herself with the treats if nature and discovery, she was so eager to widen her scope of influence and make her passion for fashion create a positive impact on people around her. This, therefore, led her to engage in the fine jewelry business and eventually into the bigger fashion industry. FASHION SIGNIFIES ONE’S SELF- EXPRESSION According to Mylene, as fashion signifies one’s self-expression, two key factors are: how you wear it and the materials of what you are wearing. Fashion is notorious for setting trends, and right now, sustainability is that industry’s most fundamental trend. Customers want to switch from quick fashion to more sustainable solutions that are as appealing as they are ethical. Musa Fabrics and how it’s environmentally-concerned methods and materials can lead to a significant and widely advocated transformation in the fashion market.

serves as a means for you to stay emotionally in touch with other people. It’s essential that we get to understand that the essence of fashion somehow goes a long way and it has a deepened impact on people. That’s why getting to know Mylene Managbanag Banzon as one of the ambassadors of Musa Fabrics will help everyone see that there’s more to textiles, threads, colors, and how they were sewed to be wearable. As the youngest daughter of Clementino Mendoza Managbanag and Minda Tumamak Apuya, Mylene knew that she must create her own identity that would make her stand out from the mediocre.

She’s a natuve of Baybay City, and

is a proud Leyteña and she graduated as Cum Laude with the degree in Biology. With her attainments, she immediately landed a job for an international academic publishing company. She worked as a team manager of Current Awareness in Biological Sciences for twenty-one long

MYLENE BANZON Among the most important industries in our modern society is fashion. Fashion is seen everywhere and it varies from its simplest form to the most intricate, letting people create their own signature when they could be remembered uniquely. One of the main ways people express their personalities and set themselves apart from others is through their sense of style. photo ANALYN WOOD Passion for FASHION

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

MBODIED BY HIS LOVE FOR our country, this Hollywood Fashion Designer highlights Filipino inspired outfits in most of his creations. Carmelo Designs is a

symbol of patriotism and pride of uplifting Filipino Couture in the world wide stage. Mr. Carmelo Andrada, was the first Filipino American Fashion Designer who embraced the worthy cause of the Musa Advocacy and showcased it in California, USA. In September of 2021, the MUSA ROOFTOP FASHION SHOW was a Californian phenomenal event that set a remarkable runway for Musa Fabric. It was today’s inspiration in producing the RAISE THE ROOF Fashion Show that we are all here to take part of.

Carl Andrada

ALEGRE DE MUSA | Issue 1 • September 2022

nowing her children are living well without having to worry about the struggles she her going. As Maya Angelou once remarked, “You will face many defeats in life, but never let yourself be defeated.” K “You will face many endured in her youth is already a prize in and of itself. Home is what keeps Mrs. Tentler is convinced that their collaboration with Alegre would enable them to more successfully advertise Filipino goods on the international market. Alegre de Musa wants to inspire people with the stories of its supporters while also introducing local items to international customers. In the name of her compassion for people in need, Mrs. Tentler actively participates in charities, feeding initiatives, and disaster relief efforts. She wants to be

seen as a kind person who faced the dark times to provide light to those around her. No mountain is too big to climb for strong ladies like Mrs. Tentler. They are capable of achieving everything they set their minds to and can alter reality anyway they like. Despite some bumpy roads, Mrs. Tentler had succeeded in living the life she had imagined and wished the same for others. She is currently advancing in her profession as she works hand-in-hand with Alegre.

defeats in life,but never let yourself be defeated.”

JANICE DELIME-TENTLER

Mrs. Tentler, like any caring mother, is motivated by her love for her spouse and three children, who always support her in her aspirations in life. Her success, she said, is measured not by how much money she makes, but by how happy she is with the people she loves. Pride of Chicago

photo ANALYN WOOD writers NHERI ANN BALOLOY, ALYANNA FAYE MAGLINTE

Issue 1 • September 2022 | ALEGRE DE MUSA

COVER STORY

ALEGRE DE MUSA | Issue 1 • September 2022

MUSA FABRIC

UP CLOSE & PERSONAL WITH

JOY SOO

WOMAN OF THE HOUR

Her name rings a bell in the business community, in the city, the province, and yes, now internationally: JOY SOO.

to retire in 2020, entrusting her Firm to her trusted young bookkeepers. Currently the Marketing Director of Kingchey Group of Companies, an information technology business, Joy Soo has managed to juggle time for family and her new-found passion, The Musa Advocacy. It’s our first one on one interview and I can feel the strength of our talk as we started exchanging ideas on life and how it served her well, and somehow challenged her willpower too. Seeking a brief history of this Musa Advocacy, Joy came in calm and composed. “It was in December of 2019. We went to Jerusalem for a tour. I was fervently praying to God, to enlighten me. I was seeking for the purpose of my life. I was asking for an

he is the founder of The Musa Advocacy, the Fashion Designer of the Musa Fabric. Born to parents Manasseh Cabahug, a retired banker and Marciana Cabahug (+) on Nov. 15th, a

Arriving in an intricately-designed Musa apparel, a 2-pc suit combining all the colors of the 7 tribes of Davao del Norte (Ata Manobo, Mandaya, Kagan, Mansaka, Dibabawon, Mangguangan, Sama). The bodice has a touch of yellow, representing banana and indigo, representing Tagum City, where Soo was bron. One would notice the effervescent personality of this woman. Her vivacious aura is evident in her body language. Her name spells it all, she is a joyful person with lots of ideas, and yes, surprises. For starters, this lady graduated “Cum Laude” in Bachelor of Science in Accountancy at the University of San Carlos, Cebu City. She worked as a Certified Public Accountant in her own accounting firm for 22 years and decided

Scorpio in the year of the Dragon, Gleizl Joy Cabahug-Soo grew up an artist by motivation and by heart. Her father was also a businessman who retired serving several churches as guitarist, organist and violinist. Growing up, Joy imbibed all the musical inclinations of her father. She played the guitar and she very well carries a tune, she is a born singer. “My father is my idol. I look up to him as my inspiration, up to this day”, Joy beams as we started this much-awaited interview.

Issue 1 • September 2022 | ALEGRE DE MUSA

COVER STORY

total of 50, from Dapecol, Prov’l Jail and CIW, continued weaving. These weavers, according to Soo were trained. “Apart from the prison-mates, trained weavers now come from different tribes such as the Lumads of Talaingod, the Ata Manobos, the Dibabawons of New Corella, the Mandayas of Kapalong.” “The lockdown was a turning point. But I was amazed that Musa caught the eye of the media. Various media outlets like Inquirer came up to me. My hands were full but my heart was overwhelming with thanksgiving because I felt how God touched me, while I was transforming the lives of different people, because of the Musa Fabric.” When asked of her present thoughts, Soo said, “It was an answered prayer. It shoot up amidst the pandemic. It was built not for profit, but to help. Yes, I had my fair share of income. I gave up my bookkeeping in 2019. I got tried working. I wanted to live a simple life, relaxed and unperturbed. But I remained supportive of my husband in major decision-making in our business. I told myself, for as long as I can pay the rents, the weavers, the tailors, I am good. Profit was not in mind.” I asked her, were there stumbling blocks along the way? “Educating the people. Our fellow Dabaonons to support our local products, instead of buying branded ones like Louie Vuitton, Hermes. “I admit, grabe jud ko mamalit ug bags sa una, pero naa lang sa balay, maybe 20 LVs. Alangan morampa pa ko during the pandemic. Mas ma appreciate ko karon ang Musa products kasi they are made here and truly ours to be proud of. Honestly, I feel much better using the Musa bags. They are trendy and handy apart from

advocacy that I can do, something that will make a difference in my life and the people around me’, narrates Ms. Soo. “You see, I prayed sa Wailing Wall in Jerusalem”. My prayer to God was so fervent, I was seeking my purpose in life, apart from being a mother and a wife. (The Wailing Wall is about the closest a Jew can now get to the spot where the Temple once stood. As I said, Muslims guards still control the Temple Mount itself, which it is a sacred Islamic site. The presence of a Jewish man or woman could provoke a riot. It’s at the Wailing Wall the Jewish people come to mourn their past and pray for a Messianic future.) It’s a Jewish belief. It’s a miraculous wall, where grief, hopes and wishes are offered through prayers. “Prayers written in papers were inserted in the walls. The prayers will then be burned in the Mount of Olives every quarter,” Ms. Joy quips. Most of the prayers from Jews and tourists were astoundingly answered. By this time, Joy’s prayers will soon be answered. In January of 2020, Joy, who was enrolled in Fashion Design in Davao City was searching for a textile that she can use for their graduation, the culmination which required a Philippine Gala theme. Meticulous that she was, Ms. Soo wanted a fabric that’s of Davao del Norte origin. Just like an answered prayer, Joy found the fabric made of banana fiber, improved its colours and eventually established what is now the famous Musa Fabric. “I am grateful to the Province of Davao del Norte, DOLE and DTI, because they have been with me, helping me in this journey,” adds Soo. “But of course, I am most proud of all the prison-mates, the lumads and tribes, the weavers who worked diligently

to create the fabric.” Soo spent for the materials and labor. “Banana fiber is softer compared to other fibers used as cloth. It is not itchy to the skin,” she narrated on why she opted banana fiber. “During the Autumn in September, Season 7, I enhanced the colors and patterned them to the things I saw in Holy Land; wood, camel, dessert. Vibrant colours that I find symbolical to my journey.” My big dream? In the future,I want to become a volunteer.I want to dedicate my life serving God first and foremost in our chapel which I used to do when I was in high school...

–Joy Soo

“During this process, I became closer to the prison-mates, spent hours talking with them, was able to know their various backgrounds, their cases at hand. So it came to a point na, hindi na lang ito for my graduation but I decided to create a continuity of the weaving. You see, these prisoners have families to feed,” explains Soo. All of these, happening as the lockdown disabled the ways of normal life. In spite of the lockdown, the prisoners, a

ALEGRE DE MUSA | Issue 1 • September 2022

“We have loyal employees whom we treated as family.It’s very important to have a good relationship with your employees”.–Joy Soo

Issue 1 • September 2022 | ALEGRE DE MUSA

COVER STORY

“During this process,I became closer to the prison-mates,spent hours talking with them,was able to know their various backgrounds, their cases at hand.So it came to a point na,hindi na lang ito for my graduation but I decided to create a continuity of the weaving.You see,these prisoners have families to feed,”explains Soo.”.–Joy Soo

ALEGRE DE MUSA | Issue 1 • September 2022

With two beautiful daughters, Khloe, 19 and Kishi, 15, who have both excelled in their own fields of endeavors, Joy Soo could not ask for more. Speaking with this empowered woman would mean ending up inspired. Moving forward to a more personal aspect of her life as a woman, I asked, “Do you still have other dreams apart from what you have already accomplished? “My big dream? In the future, I want to become a volunteer. I want to dedicate my life serving God first and foremost in our chapel which I used to do when I was in high school. Then reaching out to other religious communities. Singing and praising God with all my heart together with members of a choir that I want to establish soon. Gleizl Joy Cabahug-Soo, fondly called “Joy” to those who know her, close to her and love her is an epitome of grace under pressure. The many trials in her life did not in any way hinder her to succeed in her chosen endeavors. “This is what I picture my life in the future. Simple, void of complexities. What else would I ask for? I no longer long for materials things. No more shopping sprees or crave for cars or luxury. I enjoy vegan food. I prefer vegetables over meat. I get tired driving on my own car. Funny, but I don’t mind riding our delivery vehicles. For as long as I can reach my destination, it does not matter at all,” exclaims Soo as we wrap up our interview. Indeed, Joy Soo’s life was mixture of all the spices in the world. She is a woman who knows what she wants and how to get it. The artist who defies mediocrity, but promotes excellence. Empowered and realistic. Fragile but strong-willed. Unbreakable and unrelenting. Passionate and spiritual. The Musa Advocacy will forever be embedded in her name. It is her legacy. A legacy that will be engraved in the pages of Davao del Norte history. (PhamPerales/ AlegreDeMusa2022)

Joy Soo smiled with humility, “You have to work with passion, you have to be happy with what you are doing. My being a CPA was what my father wanted. My first love was Fashion, Performing Arts. But I already embraced my being an entrepreneur.” Her strong persona was definitely seen in her answers. My big dream? In the future,I want to become a volunteer.I want to dedicate my life serving God first and foremost in our chapel which I used to do when I was in high school...

fashionable pud. Hindi rin pahuhuli sa style. You see, people from different countries use and appreciate these Musa products, tayo pa kaya, di ba? “, recollects Joy Soo. When I became curious at the costing of the products, Soo explained,”We cannot sell the products at a very low price. The labor itself is hard for our prison- mates and our lumads, same is true with the process. I would say the prices are at a competitive slate. We also have to take into consideration the manpower behind all these beautiful products”. The first three (3) merchandises produced out of the fabric were (1) Musa Masks (2) Musa Apparel/Clothing and (3) Musa Bags (Musa La Bolsa). Today, Musa dolls, Musa Accessories, Musa Blazers and Jackets and other bag varieties have invaded social media and are now an international favorite. National and international fashion models have worn the Musa Fabric. Local celebrities have likewise supported the fabric, with them wearing their own Musa Apparels and Masks. Musa Fabric has spread its wings all over the world, from New Zealand, Japan, Australia, Canada and recently in the New York Fashion Week (NYFW) which opened doors to many event organizers in the different states of America, as it is aired via The Filipino Channel (US). IN like manner, it reached Atlanta and San Diego, ushering big shows in Okada, Manila. A line up of Fashion Shows for a Cause are also up and about in Tagum City featuring the Musa Fabric.The House of Musa, with 100 models, 6 designers will also launch the Alegre de Musa magazine in September of 2022. Significantly, amidst all the Musa funfare, Miss Joy Soo was crowned Mrs. Philippine Grand Classic 2021, with her bringing the Musa Advocacy during the national pageant. “Its my way of spreading the beauty and sustainability of the Musa fabric.” Our conversation went on with me asking her perspectives in life, how she dealt with all the attention and limelight Musa fabric has brought her.

–Joy Soo

I asked her, what can you advise young entrepreneurs of this generation? “Embrace what you have. Do not think of big profit right away. Think of the things or the resources that are near you. Those that you can use to prosper. Don’t aim for the biggest things, pero there’s uncertainty. Big things come from small things, you know, that’s a fact.” Joy Soo’s advocacy has indeed gone a long way, even with the pandemic spread all over the world. “We have loyal employees whom we treated as family. It’s very important to have a good relationship with your employees”. With a supportive husband who is glad seeing his wife happy doing the things she loves, Soo considers herself blessed in spite of the many trials in their family life.

Issue 1 • September 2022 | ALEGRE DE MUSA

PROFILE

KHISHI : OF BECOMING THE FACE OF THE YOUTH At 15, this beauty queen from Davao del Norte, Philippines already knows what she wants in life: to be the voice of the youth.

ALEGRE DE MUSA | Issue 1 • September 2022

HEYEENE KHISHI SOO might still be young but she is already definite about the things she wants to achieve and how to do it. This multi-talented girl is

aware of the beauty she possesses and how far she can go in maximizing her potentials, especually in the promotion of her advocacy. Khishi, as how everyone calls her, emphasizes the importance of becoming beautiful beyond someone’s physical attributes. Hence, she says: “Beauty comes in a diverse community. Being beautiful is not just a pretty face. It must also be your inner beauty that shines through.” As a beauty queen, she further shares that she must always carry with her the passion and desire to create a positive change in the community. While title holders have different takes on how to share the crown with others, Khishi sees it as a symbol of a huge responsibility she needs to undertake. “My interest in pageantry started when I realized that I want to do something relevant. So when I finally joined, that was when I told myself that I was there not just to make my family and friends proud of me. But more importantly, to represent the unheard,” she says. The daughter of Mrs. International Philippines (Classic) 2021 Joy Soo and businessman Ko King Soo won her first title in 2017 as Munting Mutya ng Tagum City, her hometown. In 2020, she successfully snatcher the Miss Teen Glam Philippines crown . Recently, she took home the much- coveted Teen Earth International 2022 title. “I was very young with big dreams and I had a supportive mother with me who wants the best for her children. I started at the ripe age of 10, I didn’t knew much of it but as timepassed by when I started getting the hang of pageants it is for sure one of the things that changed my life for the better,” she narrates. Khishi is known for her undying love for sports. She surfs, cycles, swims, and runs. There seems no stopping to this young lady when it comes to doing the things that

Issue 1 • September 2022 | ALEGRE DE MUSA

PROFILE

ALEGRE DE MUSA | Issue 1 • September 2022

makes her happy. According to her, this sets her apart from the rest of the other young ladies her age. “Women have a lot in common, and that is the uniqueness of each and every one of us but different talents to set us apart and be ourselves. I personally believe that my personality makes myself stand out, it is the gateway in order to exhibit my persona as a beauty queen,” she says. She reveals that it has always been her advocacy to promote her culture, which some appear to have forgotten already. “Given this platform, this has always been the opportunity to spread my culture. Beauty pageants celebrate diversity and this is one way to be able to expand what my culture

someone who does different things all at once. Thus, finding the time to focus on the contest was somehow tedious for her. “Honestly it was pretty challenging I could say so myself because I am that type of person who loves doing a lot of hobbies at once, I got it from my father. It was a challenge because pageantry was really new to me, it wasn’t similar to the stuff I mostly do. I sort of been doing the opposite most of my childhood but it opened another side of me that made me realize I didn’t just have a talent of sports but also being a beauty queen, this has made me more confident and unlock different abilities that made my life better most especially public speaking, such a game changer,” she says. This up-and-coming fashion designer is likewise excited for her new endeavor. According to her, the opportunities are limitless and it only depends on her if she is ready to give it a shot. “Growing up I’ve always seen my mom do plenty of things that I couldn’t imagine doing myself. My mom achieved many things in her life and being a fashion designer is one of those. Everything she does has always been for the face of her family and this has actually inspired me and what motivated me to become a fashion designer,” she says. “I want to do this for the future of myself and my family most especially for my mom. I have always witnessed her love of making art and I would love to see her grow old with me and see the resemblance of her through me as I become a family oriented woman who set goals with passion just exactly like my mother.” As she represents the youth in the glamorous world of pageantry and fashion, Khishi encourages her fellow young people to live to the fullest by chasing their dreams early. For Khishi, becoming the face of the youth means being the inspiration they need.

Women have a lot in common,and that is

the uniqueness of each and every one of us but different talents to set us apart and be ourselves.

–Khishi Soo

has to offer. I find this very significant because the art of what our country provides shines who we are as a person and where we started and came from,” she says. Now that she is already a certified beauty queen herself, Khishi is excited to share with the world where she drew her inspiration from while growing up.. “Beauty queens have always been a great influence to young girls. As a kid beauty queens have always amazed me and as I grew older I’ve always find it possible to become an influence and an inspiration to people, young or not,” she recalls. For her, bringing positivity to the community will always be important because “we are to face trying times, an inspiration and a good influence to others will be the motivation for people to keep going and to chase our dreams.” Khishi admits that her journey in pageantry is never easy. She describes it as “pretty challenging” because she is

Issue 1 • September 2022 | ALEGRE DE MUSA

PROFILE

S A BEAUTY QUEEN AND A pageant enthusiast, the first thing she appreciated about Musa is its advocacy which empowers persons deprived of liberty (PDLs)

and Indigenous People (IPs).

“One thing that draws my heart closer to Musa is its concern for the PDLs. As a criminology graduate, I find it easy to connect with them. I once had an internship in a jail institution and that’s where I determined my ability in conversing with people who have worthwhile stories.” When she started working in Musa as the executive assistant, she was in-charge of everything that had to be taken care of. She also joined Ms. Joy Soo in the monthly outreach program called Care for Musa. “I witnessed how Ma’am Joy put her heart into this, and it motivated me to do the same. Back then, we only used to have our perspective of what Musa will become in the future, like having Musa grace the runway in New York, and little did we know that it will turn into reality.” Although sometimes, working hard meant having sleepless nights, Jessa deemed it worthy of dedication and commitment. “It makes my heart feel delighted that there’s an advocacy that uplifts PDLs and IPs which gives them the chance to boost their morale as the fibers they weave are showcased locally and internationally.” She expressed her gratitude to the members of The House of Musa who worked hard, not for themselves, but for the advocacy to be sustained. “Within my first week as CEO, I realized the intensity of this responsibility, and I already felt all kinds of emotions. Nevertheless, I am committed to do my best and to carry on the purpose of Musa with Ma’am Joy’s guidance.”

JESSA CAMACHO From being one of the pioneering models of The Musa Fabric, Ms. Criminology 2018 and Ms. Wisdom World Philippines 2020, Jessa Kaii Camacho has now a greater responsibility as the House of Musa CEO. Here’s a glimpse of her Musa journey:

ALEGRE DE MUSA | Issue 1 • September 2022

Issue 1 • September 2022 | ALEGRE DE MUSA

GALLERY

Shows Around the World

AUSTRALIA

JAPAN

CANADA

NEW YORK

NEW ZEALAND

SINGAPORE

MOROCCO

THAILAND

NEW YORK

ALEGRE DE MUSA | Issue 1 • September 2022

Issue 1 • September 2022 | ALEGRE DE MUSA

PEOPLE

Ambassadors of Musa

ALEGRE DE MUSA | Issue 1 • September 2022

PHILIPPINES | ANNE FEO

CANADA | PEARLLYNNGIRI

NEW ZEALAND ELVIE AND GARY DENNISON

Issue 1 • September 2022 | ALEGRE DE MUSA

PEOPLE

JAPAN | LING OSAWA

LONDON | LYNETTE MEDINA

THAILAND | TREVOR & JOY ROBINSON

SINGAPORE | MARK HERMOSO

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

MERGING FROM A SIMPLE desire of its founder, Ms. Joy Soo, to make a difference in the lives of indigenous women and persons deprived of liberty in her own community, the Musa

Fabric woven by these very people is now patronized not just in the Philippines, but in other countries as well. From its humble beginnings in the Philippines’ banana capital, the province of Davao del Norte, Musa which is mainly produced with banana fiber helps promoting sustainable fashion. This led to the inspiration of individuals, such as Ms. Helen Christene Swaim, to collaborate with Musa by incorporating her artistic hand-paintings in the bags from Musa La Bolsa Collection. By finding a common ground, both being Filipinas and Tagumenyas alike, Ms. Joy and Ms. Helen’s aspirations for The Musa Advocacy go together. This is proven once again through the integration of Musa Fabric in Ms. Helen’s designs for the Musa Show in Orlando, aimed at supporting our very own causes. MUSA IN ORLANDO Featuring the debut launching of the newest designer for The House of Musa Collections, THE MUSA SHOW IN ORLANDO under Hitechmoda Productions has successfully highlighted the creations of Ms. Helen Swaim with her very own paintings and designs incorporating the Musa Fabric. Most of the participating models from Davao del Norte and in some few parts of the Philippines, who have migrated to various parts of the United States, such as Indiana, Florida, and Georgia were avid Musa supporters. Upholding The Musa Advocacy’s value for compassion and love of the arts & culture, this event has also brought the Filpino community closer and stronger. Resembling the beauty of both the ocean and spring season, Ms. Helen’s vibrant and colorful designs reflect the optimistic sense and cheerfulness of the world, symbolizing a brand-new hope and a holistic recovery after the COVID-19 Pandemic took a toll in our lives. Showing the efficient combination of resourceful creations, her collection is elegantly accentuated with Conchas de Musa accessories and Sombrero de Musa hats, both showcasing the rich innovation of the House of Musa designers.

HELEN SWAIM Prompted by the values of loving and caring for others, the Musa Advocacy continuously inspires more people all over the world to embrace our causes.

ALEGRE DE MUSA | Issue 1 • September 2022

Issue 1 • September 2022 | ALEGRE DE MUSA

PRODUCTS

ALEGRE DE MUSA | Issue 1 • September 2022

Issue 1 • September 2022 | ALEGRE DE MUSA

FEATURE

MUSA TV

S THE MUSA ADVOCACY’S social media channel with video-based content, The Musa TV emphasizes the crucial role of the youth in the present societal landscape. TV’s production team consists of young individuals from Davao del Norte who are dedicated to deliver truthful narratives to the audience around the world. Its pioneering episodes are focused on the youth from the seven different indigenous people’s tribes in the Province of Davao del Norte, seeking to recognize their stories and enabling them to be an inspiration to others. A Aiming to touch more lives through its platform, it will feature various youths across the globe who have empowering stories and experiences to impart. Adhering to its core mission of empowering the youth, the Musa

MARK BOOZE NARCISO

JESSICA DE LEON

ALEGRE DE MUSA | Issue 1 • September 2022

Banish unpleasant skin days permanently with the latest break � through in advanced skincare technology...

MARY

Catherine Yap

Issue 1 • September 2022 | ALEGRE DE MUSA

HIGHLIGHT

The HOUSE of MUSA EADED BY ITS CEO,

Following the feat of MUSA Fabric by Joy Soo in the landscape of international fashion and artistry, a new home has been made for Filipino designers that are settled locally and abroad through The House of Musa.

Ms. Jessa Camacho, The House of Musa empowers its In-House Couture and artists, writers, and administrators who are committed in creating publication materials and content for photography, film, and live runway productions. H Accessory Designers to showcase Filipino craftsmanship as they integrate a sustainable textile produced from banana fiber: The Musa Fabric founded by Ms. Joy Soo, CPA. It also houses a technical team which comprises local photographers, editors, lay-out

ALEGRE DE MUSA | Issue 1 • September 2022

JOY SOO, CPA The Musa Advocacy Founder Musa Fabric Fashion Designers

JESSA CAMACHO House of Musa, CEO

DESIGNERS

John Cloma

Joselito John Cabungcal

Paul Adrianne Zabala

Michael Laguros

Ariel Wate

Khishi Soo

Benjie Panizales

Ariel Taray

Ginee Louw

Gay Aala

Joy Anoyo

Katniss Griffiths

TECHNICAL TEAM

Princeton Joshua Sison

Christopher Espinosa

Jessica De Leon Mark Booze Narciso

Kent Narciso

Jay Posadas

Issue 1 • September 2022 | ALEGRE DE MUSA

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