Alegre De Musa 2022 Fashion Week Digital Edition

PROFILE

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S A BEAUTY QUEEN AND A pageant enthusiast, the first thing she appreciated about Musa is its advocacy which empowers persons deprived of liberty (PDLs)

and Indigenous People (IPs).

“One thing that draws my heart closer to Musa is its concern for the PDLs. As a criminology graduate, I find it easy to connect with them. I once had an internship in a jail institution and that’s where I determined my ability in conversing with people who have worthwhile stories.” When she started working in Musa as the executive assistant, she was in-charge of everything that had to be taken care of. She also joined Ms. Joy Soo in the monthly outreach program called Care for Musa. “I witnessed how Ma’am Joy put her heart into this, and it motivated me to do the same. Back then, we only used to have our perspective of what Musa will become in the future, like having Musa grace the runway in New York, and little did we know that it will turn into reality.” Although sometimes, working hard meant having sleepless nights, Jessa deemed it worthy of dedication and commitment. “It makes my heart feel delighted that there’s an advocacy that uplifts PDLs and IPs which gives them the chance to boost their morale as the fibers they weave are showcased locally and internationally.” She expressed her gratitude to the members of The House of Musa who worked hard, not for themselves, but for the advocacy to be sustained. “Within my first week as CEO, I realized the intensity of this responsibility, and I already felt all kinds of emotions. Nevertheless, I am committed to do my best and to carry on the purpose of Musa with Ma’am Joy’s guidance.”

JESSA CAMACHO From being one of the pioneering models of The Musa Fabric, Ms. Criminology 2018 and Ms. Wisdom World Philippines 2020, Jessa Kaii Camacho has now a greater responsibility as the House of Musa CEO. Here’s a glimpse of her Musa journey:

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ALEGRE DE MUSA | Issue 1 • September 2022

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