FEATURE
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MERGING FROM A SIMPLE desire of its founder, Ms. Joy Soo, to make a difference in the lives of indigenous women and persons deprived of liberty in her own community, the Musa
Fabric woven by these very people is now patronized not just in the Philippines, but in other countries as well. From its humble beginnings in the Philippines’ banana capital, the province of Davao del Norte, Musa which is mainly produced with banana fiber helps promoting sustainable fashion. This led to the inspiration of individuals, such as Ms. Helen Christene Swaim, to collaborate with Musa by incorporating her artistic hand-paintings in the bags from Musa La Bolsa Collection. By finding a common ground, both being Filipinas and Tagumenyas alike, Ms. Joy and Ms. Helen’s aspirations for The Musa Advocacy go together. This is proven once again through the integration of Musa Fabric in Ms. Helen’s designs for the Musa Show in Orlando, aimed at supporting our very own causes. MUSA IN ORLANDO Featuring the debut launching of the newest designer for The House of Musa Collections, THE MUSA SHOW IN ORLANDO under Hitechmoda Productions has successfully highlighted the creations of Ms. Helen Swaim with her very own paintings and designs incorporating the Musa Fabric. Most of the participating models from Davao del Norte and in some few parts of the Philippines, who have migrated to various parts of the United States, such as Indiana, Florida, and Georgia were avid Musa supporters. Upholding The Musa Advocacy’s value for compassion and love of the arts & culture, this event has also brought the Filpino community closer and stronger. Resembling the beauty of both the ocean and spring season, Ms. Helen’s vibrant and colorful designs reflect the optimistic sense and cheerfulness of the world, symbolizing a brand-new hope and a holistic recovery after the COVID-19 Pandemic took a toll in our lives. Showing the efficient combination of resourceful creations, her collection is elegantly accentuated with Conchas de Musa accessories and Sombrero de Musa hats, both showcasing the rich innovation of the House of Musa designers.
HELEN SWAIM Prompted by the values of loving and caring for others, the Musa Advocacy continuously inspires more people all over the world to embrace our causes.
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ALEGRE DE MUSA | Issue 1 • September 2022
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