FEATURE
Conchas De Musa
FTER BEING CROWNED AS ELITE MRS. PHILIPPINES international 2021, Ms. Ginevive Louw felt the responsibility to extend her advocacy through her platform. Her partnership with Ms. Joy Soo, her fellow crownholder who is also The Musa Advocacy Founder, paved way to the establishment of Conchas de Musa. It is a brand of handmade accessories incorporating Musa Fabric and handpicked seashells which are abundant in her hometown, Lapu-lapu, Cebu. Not only does the brand carry the authentic and exquisite image of a fashionable innovation, but it also bears an advocacy. Every purchase of Conchas de Musa supports its monthly feeding program and sustains the livelihood of women & LGBTQ+ Communities in Cordova and Lapu-lapu. A
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ALEGRE DE MUSA | Issue 1 • September 2022
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