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The Profit Vault March 2025
The Pharmacist’s Secret to Selling More OTCs
Turn Medication Side Effects Into a Profitable Solution
When I opened my independent pharmacy, I knew I wanted to do more than just fill prescriptions. I wanted to help my patients feel better and stay healthier and trust me as their go- to expert for all things related to their medications. One of the easiest, most impactful ways I’ve done that — and significantly boosted my OTC sales in the process — is by offering supplements for drug-induced nutrient depletion. If you’re not doing this yet, you’re leaving money on the table and missing a major opportunity to improve patient outcomes. Let’s break it down. WHAT IS A DRUG-INDUCED NUTRIENT DEPLETION PROGRAM? Many prescription medications deplete essential nutrients from the body. In fact, some of the most common side effects people experience aren’t actually caused by the drug, but by the depletion of key vitamins and minerals. Here are a few examples: • Statins (cholesterol medications) deplete CoQ10 , leading to muscle pain and fatigue. • Metformin (used for diabetes) reduces levels of B vitamins and magnesium , which can cause fatigue and neuropathy. • Birth control can deplete B vitamins , which can lead to mood swings, fatigue, and headaches. • Antibiotics wipe out gut bacteria, making probiotics essential for maintaining digestive health.
These are just a few examples, but the point is clear: Patients taking these medications need nutrient support. That’s where you, the pharmacist, step in. HOW TO IMPLEMENT A DRUG-INDUCED NUTRIENT DEPLETION PROGRAM The beauty of this approach is that it’s incredibly easy to implement. You don’t need a massive marketing budget or complicated systems. Here’s how to do it: 1. EDUCATE PATIENTS AT THE REGISTER. Place your recommended supplements right by the checkout area with clear signage. Simple shelf talkers like: • “Are you taking a statin? You should be taking CoQ10 with it.” • “Taking metformin? You may be low in B vitamins and magnesium.” • “On birth control? Don’t forget your B vitamins!” These messages make it easy for patients to understand why they might need a supplement. 2. USE A SIMPLE CHECK-OFF TEMPLATE. We’ve created a customizable check-off template that makes it effortless to match supplements with the prescriptions patients are already taking. Every pharmacy team member can use this tool to quickly identify and recommend the right nutrient support. All our members, including basic members, can access this template at: https://membership.diversifyrx.com/resources/ nutrient-depletion-check-off-template 3. TRAIN YOUR TEAM TO MAKE IT PART OF THE CONVERSATION. When a patient picks up a statin, train your team to say, “Did you know that statins can deplete CoQ10? We recommend taking it to help reduce muscle pain and fatigue.”
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The Next Big Thing in Compounding, Are You Ready?
Why You Should Be Compounding Tesofensine Right Now
If you’re only compounding GLP-1s like semaglutide or tirzepatide, let’s talk realistically. The FDA’s stance on these peptides is constantly shifting, and putting all your focus on them could leave you scrambling if regulations change. That’s precisely why Tesofensine needs to be on your radar. This once-a-day oral capsule is non-sterile, easy to compound, and a good standalone weight-loss solution. But it gets even better — when combined with GLP-1s, Tesofensine helps patients see even better results. If you’re looking for an easy way to diversify your offerings, boost revenue, and help more patients, this is it. WHY TESOFENSINE? MORE OPTIONS, MORE REVENUE Tesofensine isn’t just another weight loss option — it’s a game- changer for patients and pharmacies alike. Here’s why: • No Injections, No Sterility Requirements: Unlike GLP-1s, Tesofensine is a simple oral capsule, so you don’t need expensive sterile compounding equipment. • Ideal for More Patients: Perfect for those who can’t afford GLP-1s, aren’t seeing results, or prefer a pill over an injection. • Incredibly Profitable: COGS for a 30-day supply (0.5 mg) is less than $30 , with retail pricing ranging from $100 to $250 per month , depending on your market. • Highly Effective: Patients see significant appetite suppression and weight loss when taken alone or as a “power duo” with GLP-1s. It’s an easy sell! Not every patient responds well to GLP-1s. Others may dislike injections or experience lingering appetite issues despite using GLP-1s. Tesofensine offers a strong, synergistic solution (a powerful one-two punch) that helps these patients achieve better weight loss results with greater certainty. AVOID THE RISKS OF SOLELY COMPOUNDING GLP-1S As of Jan. 17, 2025, the FDA confirmed they will continue an “enforcement discretion” approach to compounding tirzepatide injection, meaning compounding is still allowed — for now. However, this is subject to change, and anyone compounding GLP-1s is operating in a constantly shifting regulatory environment. The bottom line: Don’t put all your eggs in the GLP-1 basket. This is precisely why smart pharmacies don’t rely on a single product line. Compounding Tesofensine protects your business by giving you a reliable, effective, and profitable alternative.
Having a non-sterile, oral alternative like Tesofensine ensures your business is protected if FDA regulations tighten around GLP-1s. HOW TO START OFFERING TESOFENSINE TODAY STEP 1: ORDER YOUR SUPPLY. Tesofensine is available from BioPeptek. Contact Jerry@biopeptek.com to place your order. Target patients who can’t afford GLP-1s, aren’t seeing results, still struggle with appetite, or want a pill instead of injections. • STEP 2: START MARKETING THE ‘POWER DUO.’ • Educate your patients with simple messaging: “Not losing enough weight on GLP-1s? Tesofensine can help supercharge your results!” • Use in-store signage and digital promotions to highlight the benefits of Tesofensine alone or in combination with GLP-1s. STEP 3: TAP INTO OUR RESOURCES. Members can access marketing materials, educational tools, and a mastermind session to help you seamlessly integrate Tesofensine into your practice. IT’S TIME TO CONSIDER COMPOUNDED TESOFENSINE With Tesofensine, you have a clinically sound, profitable, and easy-to-compound alternative to GLP-1s that can be offered alone or as part of a powerful weight-loss combination. It’s time to diversify your offerings, increase your revenue, and give patients another highly effective option. If you’re serious about growing your compounding business and helping more patients, now’s the time to start. Check out our membership portal for all the tools you need to make Tesofensine a success in your pharmacy. Let’s get to work!
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Sell Solutions, Not Just Products Are You Making It Easy for Customers to Buy Allergy Relief?
WYNDLY: THE GAME-CHANGER IN ALLERGY TREATMENT Imagine telling your patients, “What if you could cure your allergies?” That’s not an exaggeration — Wyndly actually eliminates allergies without weekly doctor visits or painful shots. Wyndly tests patients for their specific allergies and then treats them with customized sublingual drops. Unlike allergy shots, which take months to show improvement, starting with low dosages and gradually building up over time, patients can begin noticing relief in just a few weeks with Wyndly. The reason? Sublingual drops allow for a faster and more effective build-up of immunity than injections. Since it’s not an injection, you can start at a higher dosage, leading to faster results.
Spring is here, and with it comes the dreaded allergy season. Patients walk into your pharmacy every day, sniffling, sneezing, and rubbing their itchy eyes, desperate for relief. The question is: Are you making it easy for them to find the solution? This is the perfect time to reintroduce Wyndly and create seasonal allergy bundles that make it simple for patients to get everything they need in one convenient package. When you put the right products in front of them, they will buy. If you don’t, they’ll go spend their money somewhere else. It’s as simple as that.
Here’s what makes Wyndly so powerful:
• No more shots: Just a simple drop under the tongue. • Faster results: Unlike allergy shots that take months, Wyndly patients often see improvement in just a few weeks. • Convenient: No more weekly trips to the doctor’s office. • Available at your pharmacy: You can sell Wyndly test kits right now and help your patients finally get lasting relief.
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TAKE A BREAK
AQUAMARINE BASKETBALL BLUEBIRD CLOVER GREEN IDES
LEPRECHAUN MADNESS PISCES SPRING TANGERINE TULIP
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Mushrooms Are Medicine Expand Your OTC Selection With the Power of Mushrooms
• Mushroom Liquid Extracts: 1-ounce bottles (15-day supply) for targeted health benefits. • Liposomal Supplements: Enhanced absorption for even better results. • Mushroom Gummies: A tasty, convenient way for patients to get their daily dose. • Mushroom Coffee: A great alternative to traditional coffee with added wellness benefits. • Biohacker Sets™ and Value Packs: Bundles allowing customers to mix and match their needs. • Mushroom Oral Sprays: A fast, easy-to-use option for targeted relief. Lifecykle will be at the Pharmacy Profit Summit, and if you haven’t secured your ticket yet, now’s your chance. Contact Lisa at Info@diversifyrx.com to grab a last-minute spot.
Mushrooms aren’t just for pizza toppings anymore. They’re taking over the health and wellness world, and for good reason. And, no, we’re not talking about psychedelic mushrooms (please do not sell those at your independent pharmacy) . We’re spotlighting functional mushrooms — the kind that support brain health, immunity, energy levels, and relaxation. Pharmacists looking to expand their OTC offerings should take a serious look at Lifecykle’s mushroom supplements . They offer a wide range of liquid extracts, mushroom coffees, gummies, and even oral sprays designed to help your patients with everything from mental clarity to immune support. The best part? These easy-to-market, high-margin products align with growing consumer interest in natural health solutions. WHY MUSHROOMS? BECAUSE PATIENTS WANT THEM Mushroom supplements have been around for centuries, but in the last few years, they’ve exploded in popularity. Consumers are looking for natural ways to support their health, and mushrooms offer a science-backed solution. Functional mushrooms are packed with bioactive compounds that support a variety of health concerns, and Lifecykle provides the following options: • Brain Health and Focus: Lion’s Mane is well-known for improving cognitive function and memory. • Energy and Fitness: Cordyceps is often used for stamina and endurance. • Stress and Sleep: Reishi is called the “chill mushroom” because it helps with relaxation and sleep. • Gut Health and Immunity: Turkey Tail and Chaga support digestion and immune function. Patients are already seeking these supplements online or at health food stores. Why not make them available in your pharmacy? LIFECYKLE: A BRAND YOU CAN TRUST Lifecykle is one of the most respected names in the mushroom supplement space, offering high-quality, potent extracts that actually deliver results. Their product line includes:
HOW TO GET STARTED WITH MUSHROOM SUPPLEMENTS
If you want to bring these cutting-edge products into your pharmacy, getting started is easy. Lifecykle offers wholesale options, and their team is ready to help you integrate mushroom supplements into your business. Contact Chuck at Lifecykle via email at Chuck@lifecykel.com or by phone at 954-449-5060. MUSHROOMS ARE MORE THAN A TREND If you’re serious about staying ahead in the independent pharmacy space, now is the time to start offering Lifecykle’s mushroom supplements. Whether your patients need help with brain health, energy, stress relief, or immunity, there’s a mushroom for that. Lifecykle’s high-quality, research-backed products are already making an impact — and you can be part of the movement. Want to learn more? Lifecykle will be at the Pharmacy Profit Summit, where you can meet their team, sample their products, and see why pharmacists everywhere are jumping on board. Don’t miss out — get your ticket today! Contact Lisa at Info@diversifyrx.com to secure your spot. Let’s make your pharmacy the go-to place for cutting- edge wellness solutions.
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ADOPTING THE CUSTOMER- CENTRIC MINDSET
Why Putting Customers First Is the Key to Growth
When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the result: the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing. WHAT IS CUSTOMER-CENTRIC MARKETING? Remember, you know your product/service is impressive, but it’s your job to convince potential buyers. The bottom line of customer-centric marketing is to understand the following areas on the buyer journey:
Those same consumers also desire stronger engagement from the brands they follow or support. They want your help!
HOW CAN CUSTOMER-CENTRIC MARKETING BENEFIT YOUR BUSINESS? Putting customers at the center of your marketing strategy requires dedication from your entire team. Your customers respond to techniques that appeal to emotions, that invite reactions, and thus interactions. This engagement helps nurture a relationship that gives you more information about what customers want and helps them gain trust in what you offer. Be prepared to put in the work on the front end, and understand that your strategy must adapt and adjust as your customers grow and shopping needs change. These investments in your business will yield impressive benefits. UTILIZING CUSTOMER FEEDBACK TO IMPROVE AND GROW Focusing your marketing strategy on customers makes it easier to promote tailored products that respond to customer needs. Let’s say you’re promoting a potential product on social media and ask followers for feedback based solely on what they see. A few months later, you present a new and improved product based on their feedback. You’ve made your brand stand out in your followers’ minds, created new followers, and allowed them to contribute while feeling heard and seen. Likewise, we are in the era of the “informed shopper,” meaning social media is the top channel for product discovery. However, before customers commit to a particular purchase, they check existing customers’ reviews, comments, and testimonials, making customer interactions paramount. Even with negative feedback, customers are looking for how you responded. If they see you put forth no effort to make things right, they’ll be less likely to engage with your brand or products/services. CREATING LOYAL CUSTOMERS WHO TRUST YOUR PRODUCTS Loyal customers are your biggest advocates and will continually choose you over competitors. Once you acquire new customers, it’s time to build those connections to create loyalty by reflecting their needs and values in your marketing campaigns. Customers who love a product or service stand by it and will tell everyone why they love it so much — and will do this without you asking. Word-of-mouth is one of the best compliments a customer can give — and one of the most lucrative.
• Why does a customer need your product/service?
• How will the product/service meet their needs?
• Can customers see themselves using your product/ service? Is it relatable?
So, how can you discover the answers and tap into your customers’ shopping behaviors? Meet your customers where they are and interact with them!
According to a 2023 Sprout Social Index Report, 53% of consumers have increased their social media usage since the pandemic.
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educating them deepens their trust in you. When they realize you’re looking out for their health beyond just handing them a prescription, they’re more likely to return to you for future health needs. WE’VE MADE THIS EASY FOR YOU If you’re thinking, “This sounds great, but I don’t have time to create shelf talkers or templates,” don’t worry — we’ve done all the work for you. Download our shelf talker templates, available for all members, by scanning the QR code below! There’s no reason not to try this. It’s clinically sound, financially beneficial, and best of all, your patients will thank you for it. Start today and watch how quickly this simple strategy transforms your pharmacy.
Even if the patient doesn’t buy the supplement that day, they’ll appreciate the education and personalized attention. It builds trust, and many patients will come back for it later. 4. OFFER A COVERED RX-ONLY SUPPLEMENT AS AN OPTION. In some cases, you can offer an Rx-only supplement with no out-of-pocket cost for most commercially covered patients. This makes it an even easier sell, providing a seamless solution without added costs for the patient. MORE THAN JUST SALES — IT’S ABOUT TRUST Selling OTCs isn’t just about increasing revenue — it’s about helping patients feel better and keeping them loyal to your pharmacy. I’ve used this strategy since the day I opened my doors, and I can tell you firsthand: Patients appreciate it. Even if they don’t buy the supplement that day, they often say, “Thank you for letting me know.” That small act of
Scan the QR Code to download our shelf talker templates!
HAVE A LAUGH
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DON’T PREORDER VACCINES JUST YET Avoid the Same Costly Vaccine Mistake Pharmacy Owners Made Last Year
I know what you’re thinking — it’s way too early to start thinking about vaccines, right? Wrong. Savvy pharmacy owners are already strategizing for vaccine season because the decisions you make now will impact your profits in the fall. Before you jump the gun and preorder vaccines at inflated wholesaler prices, take a moment and make sure you’re getting the best deal. You don’t want to end up paying way more than you have to — and that’s exactly what Vaccine Connect can help you avoid. WHY YOU SHOULDN’T RUSH YOUR PREORDERS Pharmacies are already getting hit with preorder solicitations from wholesalers. It’s easy to assume you should lock in your vaccine supply early, but that’s exactly how many pharmacy owners overpaid last year. Last summer, we highlighted Vaccine Connect as a way to secure lower vaccine prices. But by then, many owners had already placed their preorders and were stuck paying too much. This year, don’t make the same mistake. A SMARTER WAY TO BUY VACCINES Before you commit to any vaccine preorders, join Vaccine Connect for FREE.
Vaccine Connect is a vaccine-buying group that gives independent pharmacies access to the lower prices that medical providers pay — NOT the inflated prices wholesalers like to charge pharmacies.
Here’s why you should hold off on preordering and join Vaccine Connect instead:
• You’ll save a boatload of money: Their negotiated deals mean you won’t overpay like most pharmacy owners.
• They work with many direct programs: You still get the brands and suppliers you want, just at a better price.
• You’re not locked in: Unlike preordering from your wholesaler, Vaccine Connect gives you more flexibility.
• Amanda and her team are outstanding: They’re dedicated to helping independent pharmacies maximize savings. DON’T MAKE THE SAME EXPENSIVE MISTAKE Last year, a ton of pharmacy owners jumped the gun and placed preorders too soon. When Vaccine Connect rolled out better pricing later in the summer, they were stuck. This year, don’t get locked into overpaying . Instead, join Vaccine Connect now so you’re in the best position to secure lower prices when the time is right.
HERE’S WHAT TO DO NEXT: 1.
Pause before preordering anything from your wholesaler.
2. Go to Vaccine Connect at VacConnect.com and sign up for FREE.
3. Get access to better vaccine pricing and protect your profits this fall.
Vaccine season will be here before you know it. The choices you make now will determine how profitable it will be. Don’t let wholesalers drain your margins — take control and start saving today.
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417 Ravenaux Dr. Southlake, TX 76092
561-379-7750 DiversifyRx.com
INSIDE THIS ISSUE
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The Smartest Way to Sell Supplements at Your Pharmacy Don’t Rely Solely on GLP-1s — Tesofensine Is the Smarter Move Help Your Patients Conquer Allergy Season and Boost Your Bottom Line Stock These Mushrooms and Watch Your OTC Sales Grow
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Get to Know Your Customers
Don’t Overpay for Vaccines — Here’s How to Lock in Lower Prices
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To learn more about offering Wyndly in your pharmacy, scan the QR code to access the full training and Wyndly Webinar with Dr. Manan Shah! ALLERGY BUNDLES: MAKE IT EASY FOR PATIENTS Not every patient is looking for a long-term cure. Some just need relief right now or have only mild symptoms. That’s why seasonal allergy bundles are a must-have in your pharmacy. Create prominent, easy-to-find displays with essential allergy products grouped together: • Chlorpheniramine or other antihistamines for quick symptom relief. • Nasal sprays to clear congestion. • Eye drops to soothe itchy, watery eyes. • Sinus rinse kits for deep nasal cleansing. The critical factor is to give patients options and make it easy to choose and buy their allergy defense strategy. It can be a Wyndly test kit for those sick of allergies and want to eliminate them for good or a quick-fix bundle with over-the-counter products for those who just want immediate symptom relief. When you showcase solutions in an easy, visible way, patients won’t have to wander the aisles looking for what they need.
Scan the QR code to access the Wyndly training with Dr. Shah!
Instead, they’ll grab what’s right in front of them — and your pharmacy gets the sale. ALLERGY SEASON IS HERE — ARE YOU READY? If your allergy section isn’t front and center, you’re missing out on sales. Patients want relief now and will spend money wherever it’s easiest to get what they need. Make it easy for them. Promote Wyndly. Create allergy bundles. Display them prominently. When you do, you’ll help more patients, increase sales, and keep customers coming back to your pharmacy. Now is the time to take action. Start selling Wyndly test kits, bundle your allergy relief products, and position your pharmacy as the go-to spot for allergy solutions this season. Your patients — and your bottom line — will thank you.
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