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educating them deepens their trust in you. When they realize you’re looking out for their health beyond just handing them a prescription, they’re more likely to return to you for future health needs. WE’VE MADE THIS EASY FOR YOU If you’re thinking, “This sounds great, but I don’t have time to create shelf talkers or templates,” don’t worry — we’ve done all the work for you. Download our shelf talker templates, available for all members, by scanning the QR code below! There’s no reason not to try this. It’s clinically sound, financially beneficial, and best of all, your patients will thank you for it. Start today and watch how quickly this simple strategy transforms your pharmacy.
Even if the patient doesn’t buy the supplement that day, they’ll appreciate the education and personalized attention. It builds trust, and many patients will come back for it later. 4. OFFER A COVERED RX-ONLY SUPPLEMENT AS AN OPTION. In some cases, you can offer an Rx-only supplement with no out-of-pocket cost for most commercially covered patients. This makes it an even easier sell, providing a seamless solution without added costs for the patient. MORE THAN JUST SALES — IT’S ABOUT TRUST Selling OTCs isn’t just about increasing revenue — it’s about helping patients feel better and keeping them loyal to your pharmacy. I’ve used this strategy since the day I opened my doors, and I can tell you firsthand: Patients appreciate it. Even if they don’t buy the supplement that day, they often say, “Thank you for letting me know.” That small act of
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