2023 Media Kit
Table of Contents
3 Audience & Reach 4 Advertise in The Zweig Letter 5 Sponsorship Opportunities 6 Host a Webinar
WHY ZWEIG?
13,000 subscribers Director, Senior Leader 35% Owner, President, VP, Principal 40% Technical 7% Project Manager, Supervisor 18%
1,000+ award-winning firms nationwide
Monthly TZL Flipbook views | 2,800 Virtual conference attendees | 1,200
LinkedIn followers | 5,930 Instagram followers | 1,520 Twitter followers | 3,678 Facebook followers | 5,920 Podcast unique downloads to date | 63,300+
Advertise in The Zweig Letter
1/3 PAGE
HALF PAGE
BANNER AD 1
BANNER AD 2
FULL PAGE
OPTIONS
SIZE
1X RATE
4X RATE
Banner ad in weekly TZL e-blast
1400 x 193 px
$2,000
$7,000
Full page ad in flipbook
8.5 in x 11 in (portrait)
$2,000
$7,000
Half page ad in flipbook
8.5 in x 5.5 in (landscape)
$1,200
$4,000
One-third page ad in flipbook
2.83 in x 11 in (portrait)
$1,200
$4,000
TZL Podcast mid-roll host read
Up to 2 minutes
Varies
-
4
Sponsorship Opportunities
2022 Attendance at a Glance M&A Next 64
Zweig Group conferences bring the right people and right content together. We are creative and intentional in ensuring sponsors and partners make meaningful connections. Position yourself in the midst of the exact audience you want to target at intimate events like M&A Next and the AEC Executive Roundtable; and continue to reinforce your brand recognition and reach at the flagship, highly-regarded annual ElevateAEC Conference & Awards Gala. Amplify your firm’s commitment to workforce diversity, equity, and inclusion by being a supporter of ElevateHER. Investment starts at $5,000. To get started, contact Shirley Che at sche@zweiggroup.com to explore all sponsorship opportunities.
AEC Executive Roundtable 75
ElevateHER Symposium 110 ElevateAEC Conference & Awards Gala 280
5
Webinars
Reach Zweig Group’s highly engaged audience via a live webinar. Position your firm as the subject matter expert in front of decision-makers in AEC. Our live webinars average 200+ registrants per event, making it a powerful lead- generation opportunity. AEC professionals attend our webinars not only for continuing education credits, but more importantly, to elevate their practice, driving higher performance and purpose. You provide the quality content, Zweig Group will provide the platform – including event setup, CE credit approval and tracking, and promotion to our entire subscription list. Alternatively, sponsor a webinar that’s produced entirely by Zweig Group. The Driven by Data series is a collection of virtual courses designed to complement the release of each of our research publications.
130 average attendees at each session
More details can be found in this checklist.
6
Webinars
OPTIONS
BENEFITS
RATE
• Up to 60-minute LIVE session to present your content in front of an engaged audience • One full-page ad in The Zweig Letter • One dedicated email blast sent to the entire Zweig Group subscription list • One banner ad in The Zweig Letter’s e-blast • Promotion on Zweig Group social media channels • Submission for continuing education credits • Full attendee/lead reports pre- and post-event including name, email, job title, and organization • Detailed report on attendee engagement – poll results and audience questions wherever relevant • Logistical support including event registration, confirmation emails, email reminders at 24 hours and 2 hours, and certificate of completion for attendees
$5,000
Sponsor Webinar
Same as above, but content is entirely produced by Zweig Group.
Zweig Group Webinar
$5,000
Host the recording of your webinar as on-demand continuing education content. Continue to generate leads for one calendar year after the live event.
Upgrade to On-Demand
$1,500
7
Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8Made with FlippingBook Annual report