2025 behavioral Trends
Responding to Color Trends
Value-Driven/Budget-Conscious Shopping
Trend Lineup
Sustainability & Ethical Consumption
Technological Integration
Trend Continuations
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Responding to color trends
Pantone Mocha Mousse
WGSN – Coloro Future Dusk
Benjamin Moore Cinnamon Slate
HGTV Quietude
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The Cues from the Hues A color trend is a direction. It’s a developing awareness or an emerging preference for a color or several colors. Therefore, a color trend can change the way we think about a color and how we purchase consumer goods. In short, we constantly communicate via the medium of color.
Not only can the use of color differentiate competitive products, but studies show that it takes 90 seconds for a customer to form an opinion about a product and roughly 90% of this opinion is influenced by color.
Color plays an important role in shaping a brand’s perception and can increase conversions by up to 80% .
Sources: 1) Vibrantz & Emerald 2) Expert Journal of Marketing 3) VWO 4)Color Matters
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Pantone color of the Year – Mocha mousse A warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort. A hue that's as versatile as your favorite pair of jeans, but with a touch of earthy elegance. Mocha Mousse isn't just a color; it's a powerhouse that fits into any design vibe, from sleek and modern to extravagantly adorned.
Courtesy of Pantone
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Mocha mousse
iCOOL® Hale 6-Can, 5.25 Qt Hard Sided Cooler $26.99
5 Panel High Crown Structured Cap $17.00
Rechargable Lamp with Removable Lantern Top $31.46
Harriton 40 oz. Tumbler $23.55
Jumbo Scrunchies $5.63
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WGSn color of the Year – Future Dusk
A dark, moody and intriguing hue, sitting between blue and purple. It has a sense of mystery and escapism, and feeds into themes of transition – whether it be moving from dark to light, or dusk to dawn – making it perfect for a period of immense change. It offers a fresh take on dependable dark blue, and manages to feel simultaneously familiar and futuristic.
Courtesy of WGSN
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Future Dusk
Badger Warp Sweatshirt $65.50
8” Llama Bling $9.51
h2go Vigor Bottle $13.49
Jewel Beach Towel $22.89
ColorFlow Recycled Plastic Pen $0.89
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Benjamin Mo0re color of the Year – Cinnamon Slate
Enduring style meets modern sensibility Cinnamon Slate infuses an elevated ease into this palette of quietly colorful hues that transition gracefully from room to room. A delicate mix of heathered plum and velvety brown, this nuanced color brings a smooth familiarity to any design.
Courtesy of WGSN
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Cinnamon Slate
Woodwick® Hourglass Candle $27.75
Speck Recycled Cooler Tote $7.32
Castelli Chia Grande Journal $14.04
ACE 17 oz. Tri Tone Stoneware Mug $13.58
Port Authority® Women’s Luxe Knit Tunic $29.98
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Value-Driven/Budget- Conscious Shopping
Economic uncertainty is prompting many consumers to prioritize cost-effective purchasing decisions, placing greater emphasis on value and affordability. This trend will tap into the diversity of items from evolutions of tried and true to home focused to on the go.
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Budget in the Numbers
76% of U.S. adults are at least ‘somewhat careful’ about budgeting their monthly income – with 39% who say they budget their income ‘very’ to ‘extremely’ carefully each month.
Companies that reduce their brand advertising typically lose 0.8 percentage points in market share compared to those that maintain or increase their spend.
A nonwoven tote bag that costs $2 will have a cost per impression of 1/10 of a cent!
Sources: 1) Rockerbox 2) ASI 3) Civic Science 4) Doofinder
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Value-Driven/Budget- Conscious Shopping
1) Acrylic Tumbler Topper $2.76 2) Post-It® Print Options 1) Backer Cards 2) Alternating Designs 3) Changeable Copy 3) Sublimated Charm Lanyard $2.55 4) Shade Sunglasses Case $1.67
Toughstructable Boomerang Toss $6.50
Keeper Keychain $4.67
Cotton Crew Adult & Infant $6.90
iFold Slim Phone Stand $0.97
3 Piece Luxury Bath Bomb Set $8.82
Gyroscope Fidget $2.99
Reborn Recycled Aluminum Flashlight Keychain $2.89
GlowView Light Up Travel Mirror $8.99
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Value-Driven/Budget-Conscious Shopping
Sanford Canvas Tote $6.90
Hammer Keytag $4.68
24 oz. Chameleon Tumbler $2.75
Companion Care Pill Cutter & Box $2.85
Tapered Sandwich Fan $1.48
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Sustainability & Ethical Consumption
Buyers are increasingly focusing on products made sustainably, incorporating recycled materials, or tied to philanthropic initiatives, reflecting a shift toward conscious consumption.
Sustainability Statistics
The five-year compound annual growth rate for the category is 9.48%, almost double that of conventionally marketed goods, which has a growth rate for the same period of 4.98%.
The global market for sustainable goods and services is expected to reach $12 trillion by 2030.
Sources: 1) Retail Dive 2) 360 MatchPro 3) Global Market Insights 4) ASI
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Sustainability & Ethical Consumption
KAPSTON® Natisino Recycled PU SlingPack $73.19
Bamboo Lapel Pins $3.60
16.9 oz Recycled Stainless Steel Tumbler $14.40
Verde PlastEco Award $116.50
4’x6’ DigiPrint Recycled PET Indoor Mat $422.76
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Sustainability & Ethical Consumption
1) Dairy Diary Recycled Milk Carton Journal $8.81 2) Women’s Outdoer Pullover $105.00 3) La Cuisine Bistro Apron $20.81 4) Washable Paper Cross Body Bag $12.85
Recycled Aluminum 4-Port Hub $10.07
Sand Castle Gift Set $25.36
Rue Convertible Tote Bag Backpack $21.90
Recycled Promo Pot $5.65 Earthly Comfort Throw $33.44
Waste2Gear Overnight Duffel Bag $48.25
Bamboo Bread Box with Cutting Board $43.34
Eco Gable Box $11.12
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Technology Integration
From AI and AR to RFID and Wi-Fi, technological advancements are reshaping the promotional products landscape, offering innovative ways to meet buyers' needs.
Tech Talk
Despite its already routine and expanding use — 61% of retailers plan to be using RFID by 2026.
The average U.S. household with internet access had 17 connected devices.
Sources: 1) Parks Associates 2) Carv 3) Retail Dive 4) Appleton Creative
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Technology Integration
1) Case Logic Invigo Recycled Backpack $100.78 2) Astro Modular Display Kit $5,200 3) Solantis Wireless Charger Desk Buddy $31.95 4) Boomin’ Soundbar Speaker $34.97
iCOOL® Thornton Air Pump/Camping Light $37.49
Ember Combo Hand Warmer & Power Bank $36.95
NFC EcoConnect Can Cooler $5.31
Hush Buddy Mute Button $29.94 Dry Erase Boogie Board $24.75
SCX Design Sling Pack with USB Port $84.90
8-in-1 Electronics Cleaning Kit $6.55
iHome LED Candle Bluetooth Speaker $40.95
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Technology Integration
iDock Station Multi Wireless Charger $63.40
Metaband Wristband w/ RFID or NFC Chip $4.83
SpotScout Tracker Luggage Tag $18.98
Tekie Travel RFID Organizer $12.09
Boogie Board® Blackboard Smart Scan Notebook $73.00
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Trend Continuations
Many other categories and trends continue to have driving success outside of the behaviors reviewed. This snapshot highlights the continued relevance of Outdoor & Home, Power of Play and Wellness & Self-Care.
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Trend Continuation
Coloring Playing Card Deck $8.65
Bernard 3-in-1 Mug $29.99
7 Panel Trucker Cap $18.90
Popup Lantern $22.65
Rio Square Award $190.00
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Aromatherapy Room Spray $2.80 20 oz. Minestra Collection $8.40
Glitter Cap $16.30
Chug & Sip 24 oz. Bottle $25.00
Fabric Care Kit $14.19
Riverbank Pack-N-Go® Pullover $38.50
Slow Food Feeding Pet Bowl $23.25
Hori Knife $31.47
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Relevance of Color TRends
Pokka® Pocket Pen $1.99
Banner Torch Keychain $2.53
Urban Peak® Waterproof Mombo Backpack Cooler $59.49
Rocker Chair $115.50
Silipint Coffee Mug with Lid $19.26
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Thank you
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