2025 Behavioral Trend Report _Bore Tide

Budget in the Numbers

76% of U.S. adults are at least ‘somewhat careful’ about budgeting their monthly income – with 39% who say they budget their income ‘very’ to ‘extremely’ carefully each month.

Companies that reduce their brand advertising typically lose 0.8 percentage points in market share compared to those that maintain or increase their spend.

A nonwoven tote bag that costs $2 will have a cost per impression of 1/10 of a cent!

Sources: 1) Rockerbox 2) ASI 3) Civic Science 4) Doofinder

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