The Cues from the Hues A color trend is a direction. It’s a developing awareness or an emerging preference for a color or several colors. Therefore, a color trend can change the way we think about a color and how we purchase consumer goods. In short, we constantly communicate via the medium of color.
Not only can the use of color differentiate competitive products, but studies show that it takes 90 seconds for a customer to form an opinion about a product and roughly 90% of this opinion is influenced by color.
Color plays an important role in shaping a brand’s perception and can increase conversions by up to 80% .
Sources: 1) Vibrantz & Emerald 2) Expert Journal of Marketing 3) VWO 4)Color Matters
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