March, 1939
T H E K I N G ' S B U S I N E S S
127
EDITORIAL {Continued from page 90]
of very few individuals whose linguistic gifts were suited for and dedicated to this difficult task. Mr. Mitchell’s last few years were spent in Southern California, where again he was busy winning souls to his Lord. He spent considerable time in teaching the Navajo language to prospective missionaries, and by night and day he was in intercession for the still unevangelized race of Navajo Indians. With the Homegoing of any yielded servant of the Lord Jesus Christ there is issued a call to other believers to step into the breach, and to carry forward the work of Spirit-directed evangelism. Navajoland —and indeed all America—presents a need. Who will go, as the Lord’s faithful servant Mr. Mitchell went, to "make his praise glorious”? VIEWS AND REVIEWS [Continued from page 95] under the Stars and Stripes. Americans consume forty per cent more alcoholic bev erage than all other English-speaking peo ples combined. LIQUOR UNDER FALSE LABELS: Con gressmen who believe in temperance are beginning to ask embarrassing questions of those who are charged with enforcing the federal statutes against false advertising. The books are overburdened with regula tions supposed to insure "truth in advertis ing”; yet the liquor merchandisers are be coming incredibly brazen and bold in their use of deception. Following the tactics of the cigarette manufacturers, the whiskey makers and marketers are presenting their products as aids to “good health” and “good living.” "Clear heads” and "better digestion” are among the alleged benefits of "moderate” consumption of alcoholic liquors. Expen sively illustrated advertisements in the so- called “quality” magazines convey the im pression that whiskey flows freely in the "best homes” and that men of culture and achievement rely upon it for "relaxation.” The bottled poison is displayed prominently in scenes of social splendor, amidst luxuri ous furnishings. The insidious implication is that alcohol is a sure formula, and a ne cessary element, for the advancement of “good living," of comfort and plenty. Lobbyists for the liquor interests say that their advertisements just carry out the theme and theory of the politicians who put over repeal under the pretense that it would “bring back prosperity.” Some of the distillers, with a great blare of ballyhoo, have announced a propaganda drive for “safe driving.” The idea is that “moderate drinking” is the key to safe driving. One of the largest and oldest of American distillers has spread across whole pages of leading magazines the slogan, "Careful drinkers are careful drivers.” The implication is that if you want to be a careful driver, be a whiskey drinker—al beit a “careful” one! Even the “wet” Senators seem to be sensing that the liquor interests are making their age-old mistake of going too far in the outraging of public decency, in their mad drive for profits.
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