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Why You Should Write Thank-You Notes
Why You Should Write Thank-You Notes
If your mom didn’t teach you how to write a thank-you note, here are the basics:
Did your mother teach you to write thank-you notes? Along with table manners, one of the first things my mom taught was to always write thank-you notes. Apparently it is now a dying tradition. Greeting card maker Hallmark found that only 58 percent of moms receive thank-you notes. Perhaps even more notable (pun intended) is that only 3 percent of all cards sold are thank-you notes. Salespeople, general managers, and owners, ask yourselves this question: “When was the last time I received a thank-you note?” According to the statistics, you’re doing a good job if you get more than three per year. Those stats compiled by the Technical Assistance Research Project in Washington, D.C., also point out that 68 percent of the customers that leave you do so because they feel they’re not valued or appreciated. Here’s the follow-up to the question you just asked: “When was the last time I sent a thank-you card?” It should be mandatory for all sales people to do so as part of the sales process. It makes the customer feel valued. It also creates a reason to touch a prospect again! It sounds too simple to be effective, but just think about how much you enjoy receiving and opening a personal piece of mail. It jumps out like lightning! Good ol’ snail mail is the thing. If you use email, a large number of your messages and thank-yous will be blocked.
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It must be handwritten and hand-addressed.
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It must be written on a nice card with nice ink.
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The card should greet the customer or prospect.
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Your note must express your gratitude for making a sale or taking time.
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It should mention the past and allude to the future: “Great meeting; can’t wait until our next one!”
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After, the note should include one more thank-you.
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The note should conclude with “Regards.”
Now it’s my job to teach our kids to write thank-you notes. They don’t like it, but just about every one they send out receives the same response: “Thank you for taking the time to let us know you appreciated it.” If you’re too busy to write thank-you notes, check out sendoutcards.com .
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