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November 2023
Tree Hugger HERALD
Finding Thanks in the Everyday: 770-637-3707 | TreeServiceDigital.com
A Thanksgiving Reflection
The Joy of Friendship Friends are the family we choose, and their presence in our lives brings immeasurable happiness. It’s with my friends that I share hobbies, laughter, memories, and interests. I’m grateful for the wonderful people who support, encourage, and motivate me personally and professionally. A Moment in Time Time is a currency that cannot be bought or replaced. The moments we spend with loved ones, pursuing our passions, or simply being present in the world are priceless. I’m grateful for each minute in the day. A Smith Thanksgiving Every year, we do Thanksgiving big. We get together with the entire family — extended family included. It’s a fabulous time to embrace the gift of togetherness and see loved ones with whom I haven’t had the opportunity to connect since last year. Our Thanksgiving spread likely looks pretty similar to yours — we have turkey, ham, gravy, stuffing, mashed potatoes, macaroni and cheese, and cranberry sauce. However, one thing sets us apart: We have chocolate cake. My grandmother, who is no longer with us, used to make the most delicious chocolate cake. It was her signature dish. She’d make it for all birthdays in the family, and she’d even whip one up for vacations at the lake. We’d all look forward to a bite of this delicious dessert on Thanksgiving. Now that she has passed away, my mom has taken on the tradition, and I must say, each year, she gets closer and closer to making it like my grandmother did. It’s a great way to remember her and honor her recipe and baking ability, and it’s certainly something to be thankful for!
As the autumn leaves fall and the scent of roasted turkey and stuffing fills the air, families and friends gather to celebrate Thanksgiving, a holiday dedicated to reflection and gratitude. While it’s customary to express thanks for the big achievements and major milestones, it’s equally important to remember the countless blessings that enrich our lives — the little things that we often take for granted. This Thanksgiving, I’m especially thankful for the blessings I am guilty of sometimes overlooking. The Gift of Health In recent years, with the fear of the pandemic, we have all become more in tune with and grateful for our health. I’m grateful for the ability to wake up each morning, take a deep breath, and embrace the day. My body allows me to pursue my dreams, experience love and joy, and cherish life’s simple pleasures. Home, Sweet Home Home is more than just a place to rest my head — it’s a sanctuary. While it’s easy to forget how fortunate I am to have a place to call home, there are so many individuals around the world without a roof over their heads. I’m grateful for the opportunities that have allowed me to create a beautiful and cozy home filled with love and laughter. Daylight saving time, I have a bone to pick with you! Am I the only one confused by daylight saving time? I know it was first put into place to maximize our daylight hours and save energy in the spring and summer months, but in my eyes, it only creates confusion with setting the clocks forward and backward, and in the winter months, it gets dark way too early — I get robbed of daylight!
From my family to you and yours, Happy Thanksgiving!
–Wesley Smith
I know it’s inevitable — I’m just never ready!
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Want to Grow Your Business? Master These 3 Simple (But Critical) Rules
As a business owner, you’ve likely spent ample time trying to improve your business and find success. You read business books to learn the secrets of prolific entrepreneurs, attend seminars to improve your skills, and hire talented team members to enhance front-end and back-end processes. Occasionally, you learn something revolutionary that allows you to implement practices that make your company more profitable and successful. Brian Tracy is no stranger to offering this type of revolutionary business advice to others. He’s the chairman and CEO of Brian Tracy International, a company he founded nearly 40 years ago that provides counseling on leadership, strategy, creativity, and
Compare it to getting an oil change. You could go down the street to your local quick oil change location without an appointment and have your oil changed fast and for a low rate. This gets the job done, and if everything goes smoothly, you might return the next time you need an oil change. However, if you went to a mechanic or dealership for service, most places will change your oil, rotate and fill your tires with air, replace any fluids, and more as part of an oil change package deal that only costs $20–$50 more than the quick oil change place. And if their customer service is up to par, there’s no way you’d take your service anywhere else.
This is how customers look at
more. Tracy has also authored over 80 books that offer business, leadership, and psychological guidance to entrepreneurs in any industry. If you haven’t read anything by Tracy or heard him speak, you’re missing out on valuable business advice. Tracy recently unveiled his three rules for business success. By following these rules in your own business, you can
your business. If your products and services are of the highest quality, you can charge more than your competitors. Focus on revenue generation instead of the costs of your business. It costs money to run a business, but you should not
reach new heights and accomplish your goals. Quality is more important than cost. This has been a hot topic ever since humanity
focus solely on money leaving your bank account. You will spend that money regardless, so start building plans to create revenue that covers any expenses your business may have. Part of the reason you started your business was to make money, so start making money. Hire the best staff, give them the training they need, and create sales and operation processes that align with your company values and promote more business. Doing so will offset the costs of doing business while bringing in more revenue that can be used to grow your company. There are no other rules! According to Brian Tracy, there is no other secret rule that will bring success to your business. As long as you put quality first and focus on revenue generation, you can grow a profitable company.
created the marketplace. Do you cut costs and offer a lower-quality product or service, or do you deliver a high- quality product that’s more expensive? Tracy recommends providing a higher-quality product or service every time. Not only will you wow your customers, but you’ll also create a strong relationship that promotes customer loyalty. If you make a cheap product and sell it for a low price, the customer will be happy at first to get a great deal, but their joy will fade as time passes and the product starts to wear down.
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encouragement. The three started to work together and launched Sunniva Super Coffee out of Jake’s apartment at Georgetown University. They quickly found success and started selling their product in stores like Whole Foods, Wegmans, and WaWa. Knowing their business could be even more profitable, the brothers decided to go on “Shark Tank” to pitch their business to the most prolific and wealthy investors in the modern age. They explained their product and allowed the sharks to try their four flavors. The brothers asked for
profile investors. Aaron Rodgers, Jennifer Lopez, Alex Rodriguez, and Baron Davis all backed and invested in the company. The brothers made a distribution agreement with Anheuser-Busch, which brought Super
Coffee to stores like Target, Walmart, and CVS. In the two years since appearing on “Shark Tank,” Super Coffee raised its sales numbers from $4 million to $55 million.
The company grew in value from $0 to $400 million within five years.
$500,000 in return for a 4.5% ownership of the business. Unfortunately, the sharks were unimpressed. Robert Herjavec, Barbara Corcoran, and Rohan Oza were unimpressed with the taste, while Mark Cuban and Lori Greiner didn’t believe the business could become more profitable. Jake, Jordan, and Jim walked away from “Shark Tank” empty-handed, but they didn’t let that stop them from reaching new levels of growth and success. In 2018, the brothers dropped the “Sunniva” name and rebranded it as “Kitu Life.” The following year, Forbes recognized the brothers on their 30 under 30 list, which garnered the attention of venture capitalists and high-
The popularity of Super Coffee has grown exponentially. What started as a dorm room experiment has become an Austin-based company that employs over 100 people and manufactures over 30 products, including creamers, bottled coffee, and coffee grounds. The DeCicco brothers and their Super Coffee venture prove you don’t need experience, industry knowledge, or wealthy investors to get
your business off the ground. You just need a strong idea and dedication to follow your vision.
Laugh
“This was the largest armed robbery in United States history, and it was committed by the FBI.” That jaw-dropping statement came from Robert HANG ON — THE FBI ROBBED A BANK? The Story Behind a Mind-Blowing California Raid Frommer, an attorney representing several hundred people whose safe deposit boxes were emptied during an FBI raid in 2021. In March 2021, armed agents stormed a California U.S. Private Vaults bank branch. They confiscated countless safe deposit boxes — making off with roughly $86 million. Why’d they do this? After investigation, the FBI suspected the branch was catering to criminals hiding cash in Los Angeles. After the raid, U.S. Private Vaults pleaded guilty to conspiracy to launder drug money and closed its doors for good. Yet roughly 400 people hired Frommer to get their money back, saying they weren’t criminals. As of March 2023, at least one person still claimed she hadn’t been compensated — even though she wasn’t criminally charged.
HAVE A
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1185 Hightower Trail #501673 Atlanta, GA 30350 770-637-3707 TreeServiceDigital.com Inside This Edition
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A Season of Thanks and Giving
Grow Your Business With These 3 Rules Did the FBI Really ‘Steal’ $86 Million?
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The Story Behind Super Coffee
$0 TO $400 MILLION
The Story Behind Super Coffee
What is the first thing you do when you wake up? Many start every day with a freshly brewed cup of coffee, but occasionally, we run out of time and have to pick up something on the way to work. You can get a cup from a coffee shop or a fast- food restaurant, but these can be expensive, unhealthy, and unappetizing. You can go a different route and get an energy drink or bottled coffee, but these usually are high in sugar and can increase the risk of heart disease. In 2015, a college student at Philadelphia University (now Thomas Jefferson University) saw a need for a healthier energy-inducing beverage and created something new. Jordan DeCicco was a student-athlete struggling to stay awake in class. The shops around campus offered mainstream bottled coffee, which Jordan didn’t want to drink. He wanted something healthier to provide more stamina and energy, so he started brewing his own coffee and adding protein and healthy fats. Jordan got the energy he craved from his creation, and it tasted good, too! Soon, his teammates and coaches from the basketball team started drinking it, and Jordan knew he had something big on his hands. Jordan contacted his brothers, Jake and Jim, to share his creation and inform them of his intention to drop out of school and start a business. He was on a full scholarship, which made this venture risky, but his brothers provided support and
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