COVER CONTINUED ...
acrobatic plane and participate in a mock dogfight 15,000 feet in the air. This isn’t virtual reality — you will be strapped into a real fighter jet and fly in the skies over Las Vegas. You’ll have a former military pilot sitting beside you, but once in the air, it will be all-out war. You’ll get to fly and try to shoot your opponents out of the sky to prove you have what it takes to be a Top Gun fighter pilot. (Okay, maybe not out of the sky, but you’ll get to shoot lasers at them and try to trip their sensor. But that simply doesn’t sound as dramatic as “shoot them out of the sky,” so that’s what I’m going with.) This year, we’ve upped the budget, incentivized the team, and increased the marketing, all to make sure you can come experience the once-in-a-lifetime ultimate Top Gun Experience. Visit www.thenewsletterpro.com/topgun to enroll in our referral program. I look forward to seeing you in Vegas … and shooting you out of the sky!
hosting the event while many already had spring break plans ended up not being a good move.
come into the system, but when we did kick off, the campaign leads started making their way to us in short order. Once you have leads, you now need to convert them into sales. We have a long sales cycle, so it took about six weeks before we had our first sale with this referral list, but we had points on the board and our efforts were starting to pay off. Another mistake we made (that I know many others make, as well) is that we ran the campaign like a solo service provider runs their marketing. It was either feast or famine. We’d do a big promotional push, get a ton of leads, get busy with the leads and all the other marketing we had going on, and then we’d slow down on pushing while we focused on everything else. Next thing you know, the leads for the referral program stopped coming in because we weren’t marketing (surprise, surprise), and so we'd eventually make another push and start the cycle over again. After seven months of this, the referral program was done. We ended up with 30 referrals from the program, which was a good return. Then, we were faced with planning the trip. The first thing we had to do was nail down a date. We had only a few weeks when I could make the trip, and one of them happened to be over March Madness, which blew the budget out of the water. The second was very late March, which I opted for, not realizing that for half the country it was spring break. My goal was to get people to attend, so
My team got on the phone, and we started dialing each of the referral prize winners and confirming their attendance, which landed us just over half of the eligible attendees. Unfortunately, the other half couldn’t come due to other obligations. Now, we can give away the coolest rewards, but if we don’t get people to come, we lose out on a ton of the value of a trip that boasts excellent relationship- building and networking opportunities. Once we all got down to Vegas, we had an amazing time. We ate and drank at Diablo’s Cantina. We all picked exotic sports cars and took them around the Las Vegas Speedway. As I mentioned earlier, I got to meet with some fantastic people — we joked, networked, gambled, and had a great time. Other than the weather being a bit cold the first day, I wouldn’t have changed a thing. After the trip was over, I found myself wishing we all had more time together, which is why I’m going to learn from both the wins and missteps of this trip. I'm happy to announce that our next referral program is going to be even bigger and better.
– Shaun
With that said, I have one question for you: “Do you feel the need? The need for speed?”
P.S. If flying isn’t your thing, we’ve got you covered with an alternate adrenaline-pumping adventure as we
If so, you’re not going to want to miss our Top Gun dogfight experience. Our new referral program is launching this month, and we’re going back to Vegas for a real-life Top Gun fighter pilot experience. You’ll get to take the controls of an
revisit the Las Vegas Speedway for the exotic race car experience. This is an incredible option for those who prefer to keep both feet firmly planted on the ground.
BUSINESS TOOLBOX
THE 5 THINGS EVERY CEO NEEDS TO FOCUS ON DAILY
and grow. To do that, the CEO needs to focus on the following areas 80 percent of the time. EDUCATE YOURSELF. So few people read after they leave college, but when you research the world’s richest people, you find that they read all the time. They are constantly learning new things. As advancements in all areas of life continue to make changes in the way we entrepreneurs run our businesses, it is important that we keep up.
Do you want your company to thrive? Do you want your company to grow? These might seem like silly questions, but for some, the answer is no. For whatever reason, they are happy where they are and simply aren’t motivated to move forward. Sometimes, the answers to the above questions are yes, but the person lacks the experience and tools to bring the desires to fruition.
My guess is, since you’re reading this newsletter, you are someone who wants their company to thrive
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