Houston, we have a problem... And we have a solution, too.
A NEW HOPE:
Attempts at reform of the USDA failed, and so the very founders of the organic movement in America finally said, “Enough.” We created an independent add-on certification to the USDA program to designate that there are still many real organic farms in America.
The Real Organic Project was created in 2018 to protect organic. For many of us, the organic label was our life's work, but it had grown so quickly, and much was being lost. As organic succeeded, the same big players in chemical ag became the big players in the organic “industry.” And with this “big tent,” we suddenly found the tent collapsing. Soon we could barely recognize much of what was being sold under our label. And it was affecting the viability of our farms.
A label that can be trusted for integrity and transparency is needed.
It is our mission to supply that label, that voice, that important story, to the eaters.
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