SELLING YOUR HOME WITH OYLER HINES
We realize you have a choice when hiring an agent to help you sell your home... OH hello,
And we are grateful for this opportunity to share our proven approach that will be crafted around the most important aspect - YOU!
Here is what you can expect from our team:
Accurately pricing your home; Enhancing the perceived and real value of your home, enabling you to command a higher asking price; Providing unmatched marketing, including professional staging, photography, and highly effective usage on social media outlets; Securing a qualified buyer within your specific time frame. Selling your home involves so much more than putting a sign in your yard. We are thrilled to be able to offer an unforgettable and highly specialized experience that is tailored to you from the beginning of the journey to the very end.
When you hire Oyler Hines, both you, and your home, will be prepared for a successful sale!
Mike Hines & Scott Oyler Co-Founders of the Oyler Hines Group Coldwell Banker Realty
OYLERHINES.COM
Watch to see how we make more possible:
Click here to check us out online
COLDWELL BANKER: THE POWER OF BLUE Coldwell Banker is the oldest and most established real estate brand in North America.
Nearly 3,100 Offices
49 Countries Served
WORLDWIDE
Nearly 2,900 Offices 40 Countries & Territories Served GLOBAL LUXURY
#1 Residential Real Estate Brokerage Company in the US, according to Real Trends 500 (in over 20 major markets), Nationwide NRT, LLC.
NATIONAL
#1 In Greater Cincinnati for multiple years. In 2021, the Hyde Park and Metro offices had 1 billion dollars in closed sales volume.
LOCALLY
We might be global, but we still know local.
See how a Coldwell Banker Agent can MOVE you!
GLOBAL REACH FOR MAXIMUM EXPOSURE
900+ websites
We have a presence of over
commonly visited by active buyers, such as:
WHY OYLER HINES? Our agents have extensive knowledge of Cincinnati & Northern Kentucky neighborhoods as well as the urban core. Several of our agents are life-long Cincinnati residents - both east side, west side and NKY represented, of course! When you partner with Oyler Hines, you have a team of agents working on your behalf. Our cohesive team approach allows us to be proactive, nimble & responsive in all stages of your home selling experience. Click here to meet the team!
AS SEEN ON TV
YOU MAY HAVE SEEN US ON:
Guest Appearance on Fox19 Morning Show as Real Estate Expert Weekly Feature on Channel 12 in the Tip Tuesday Segment Featured on HGTV's House Hunters (filmed in OTR)
FOR A SUCCESSFUL SALE MARKETING
THE POWER OF PHOTO With 95% of buyers using the Internet to search for homes, professional photography is essential to any comprehensive marketing plan.
Well-photographed homes will entice buyers to make that all-important, in-person visit. You will have only one opportunity to make a positive first impression. We cover the cost to have your home photographed by a professional photographer.
I was happy with the whole process but specifically the house pictures were amazing, along with the advertising. We had other houses on our street go up at the same time as ours who didn’t get even close to our volume of potential buyers come through." - KARA / GOOGLE REVIEW
Your home has a story. We're excited to tell it. STUNNING WEBSITE
Through our exclusive agreement with Curaytor, one of Inc's 500 Fastest Growing Companies in America, we get access to the industry's best advertising tactics, email marketing tools, and a state- of-the-art website to beautifully showcase your home online. CURAYTOR WEBSITE PLATFORM
YOUR HOME'S CUSTOM LANDING PAGE
The biggest reason we're able to attract so much attention is that we can control the presentation of your home on our website. The MLS, listing portals, and most broker sites follow the same standard formatting. On OylerHines.com, the shackles have been released and we're free to show your home the way you envision it.
Your home's website will capture leads automatically when people register!
Click here to see a sample website
POWERED BY:
SOCIAL MEDIA
This strategy helps engage buyers in a compelling way. Our advanced and targeted Facebook marketing reaches thousands of potential home buyers. We create dedicated Facebook Ads to target locals and drive massive amounts of traffic to your listings using our advertising budget. We'll advertise your home on Facebook to reach thousands of people and be sure to highlight your home's best features.
FOR EXAMPLE:
See How We Facebook Here
We use Instagram to "build a buzz" around your home and connect with the community.
Our Instagram marketing directly and regularly connects your property with hundreds of members of our local community - ensuring a long list of buyers are ready to view your house when it hits the market. We create a "buzz" around new listings, area events and more. We are truly your neighborhood experts! Check Out Our Instagram Page Here
Instagram reels get 2 billion views a month!
Check out how we use reels in our marketing
TARGETED EMAIL CAMPAIGNS
We tell a story about your home through the series of specially designed email blasts to build excitement and enthusiasm for your home.
STORIES DRIVE ACTION
Buyers who have registered on our website Buyers who have shown interest in your home or neighborhood Other real estate agents who have shown similar homes in the last 3-6 months Who exactly are we emailing? We utilize targeted audiences such as:
We turn engagement into offers!
VIDEOGRAPHY Our videos range from home property tours to community spotlights and more! This builds a following of home buyers and sellers in our community that we love! OUR FOCUS
INTERIOR DRONE
EDUCATIONAL CONTENT
REELS & SHORTS
Our in-house marketing team will custom design a brochure just for YOUR home! Potential buyers will be able to see your home's best features, upgrades and basic information even after they leave the showing. BROCHURES PRINT MARKETING
We like to keep our past and potential clients up to date on everything happening in their community including: market updates, past sales, events and more! You may have seen us before in: COMMUNITY OUTREACH Madeira Neighbors Cincinnati Business Courier Cincinnati Magazine Hyde Park Living Hebron Living Indian Hill Living
WE HAVE CONNECTIONS We partner with local interior designers, staging companies, handymen and contractors. Our connections are tried and true. We wouldn't recommend someone to you that we wouldn't or HAVEN'T used on our own home. We'll work together to make a plan that is best for you! WE NETWORK FOR YOU
See Our Vendors
Maximize selling price and sell your home faster – with no payment until closing. Need help getting those last minute projects done? The RealVitalize program, powered by HomeAdvisor, is an exclusive offering for Coldwell Banker Residential Brokerage clients that helps with home improvements and repairs to prep your home for sale. RealVitalize will cover your upfront costs and get paid back when your home sells. No hidden fees, interest charges or markups. INTRODUCING: REALVITALIZE
Click here to learn more
POPULAR PROJECTS FOR REALVITALIZE
Staging Appliance Purchasing and Installation Kitchen and Bathroom Upgrades Carpentry Carpet Cleaning and Installation
Cleaning and Maid Service Curb Appeal Enhancements Painting Drywall and Insulation
Electrical Upgrades Handyman Services Plumbing Wall and Ceiling Repair And So Much More!
Scott & Heather talk RealVitalize
BEFORE
WE KNOW THE IMPORTANCE OF STAGING
AFTER
FOR A SUCCESSFUL SALE PREPARING
PHASE I: PRE-LISTING & PREP
We will meet to go over your needs and questions as a home seller, what you'll need to do to get your home ready to list, show you what we can offer as a listing agent and more! INITIAL CONSULT We'll do our research on the current market climate in your neighborhood to determine a best listing price range, and then make a plan on the timing of selling your home. ESTABLISH PRICING & TIMING
EXECUTE LISTING DOCUMENTS
Let us know when you are ready and we will send you listing docs via a program called Dotloop. All documents can be filled in, signed and initialed on your computer or smart device. Once completed, all documents are sent back to Oyler Hines.
Maybe you have a very specific fireplace or an especially scenic view out of a large picture window. Draw the buyer's eye to your home's special features with well-placed furniture groupings and/or a few brightly colored accessories. STAGING & DESIGN CONSULTATION Refresh rooms with small changes, as they can have a huge impact! Change cabinet knobs, replace faucets or light fixtures for an instant refresh. If you're looking to make a bigger impact, check out our RealVitalize program on the previous page. MAKE IMPROVEMENTS Our team will schedule photos and meet the professional photographer at your home to ensure beautiful photos are on the MLS. YOUR HOME IS PHOTO READY A lockbox will be placed on your home with your home key inside of it. Showing agents, appraisers and inspectors can use this lockbox to access the home. LOCKBOX
PHASE II: COMING SOON
"Coming Soon" is an optional, yet beneficial, advertising tool where your home is entered into your MLS to build excitement and alert other local agents when your home will be available to tour. Your home will be added to your MLS as a "Coming Soon", visible to thousands of real estate agents and select buyers who are set up in an MLS "portal." HOME IS ADDED TO MLS As soon as the "Coming Soon" listing is entered, we'll put up a yard sign to let the public know. SIGN INSTALLED WITH COMING SOON RIDER Well before your listing goes live for showings, our marketing team will be hard at work behind the scenes.... CUSTOM PROACTIVE MARKETING STRATEGY Our marketing team will create a unique landing page created just for your home that can be shared with the public before it goes "live" on the market! LANDING PAGE As a part of your marketing plan, we'll utilize targeted ads on Facebook and Instagram to reach people looking for homes in your area. SOCIAL MEDIA ADS We'll send out an email to agents who typically work in your neighborhood, as well as to clients we know are looking in your area, and potential customers who have registered on our ads. COMING SOON EMAIL You'll start getting alerts that buyers and agents want to see your home via an app called "ShowingTime." We'll help you get set up to receive notifications and to approve showings. BUYERS & AGENTS BEGIN TO SCHEDULE SHOWINGS
Currently, the Kentucky MLS does not allow "Coming Soon" advertising.
PHASE III: ACTIVE LISTING PERIOD
Remember to keep the lights on, have a plan for your pets and leave the property so that potential buyers feel comfortable coming into your home. SHOWINGS BEGIN
RECEIVE FEEDBACK We typically will receive feedback on your home in the form of a short survey from the showing agent within 24-48 hours of the showing. Survey feedback will be published to the seller via email. If we do not hear from the agent within 48 hours, a follow-up call will be placed to the agent to obtain feedback. WEEKLY UPDATES While your home is on the market, you can expect update calls on Monday to discuss the week's showings and next steps, if needed. OPEN HOUSE (OPTIONAL) Your agent will talk to you to discuss your personal marketing plan to see if this would be a good idea. Having us host an open house at your home is a great way to showcase it to multiple groups.
PHASE IV: OFFERS & CONTRACTS Time to get excited! Wonderful, you have an offer that you are now negotiating! Once we receive an offer, we will contact you immediately to discuss. Oyler Hines will be putting that offer into Dotloop to get signatures and initials for contract acceptance or changes for a counteroffer. REVIEW & NEGOTIATE OFFERS Great! You've made it through the initial contract acceptance stage. Negotiations happen in the same way. Your agent will receive an addendum from the buyer's agent to review any items that need to be rectified. NEGOTIATE INSPECTION ITEMS Buyers typically ask for a 7-10 day inspection period. Inspections usually include: whole house, radon, termite and sewer scope. Tip: step out while the inspection is happening, it may take a few hours depending on the size of your home. INSPECTIONS A licensed residential appraiser will do their report by either driving by, walking your property or coming inside. It's okay to be present for this, and usually only takes a few minutes. The appraisal report can take up to 7 business days after the visit. APPRAISAL Final walk-through will happen right before closing, sometimes the same day! This is just to make sure the home is in proper condition and any items from the inspection list have been completed. FINAL WALK-THROUGH
PHASE V: CLOSING
Your agent will work with the buyer's agent to set a closing time that works for all parties (including the title company). No matter how closing takes place, we will be with you every step of the way. SET TIME FOR CLOSING
Click here to see how we create your listing experience
OYLER HINES
IN THE COMMUNITY
We're proud to give back to the communities we serve. Here are just a few examples of local organizations we support!
GIVEBACK HOMES
Giveback Homes is a community of real estate professionals who are committed to creating social change by helping build homes for deserving families around the globe.
Part of our commission from every sale goes to Giveback Homes!
Each year, the Don and Phyllis Neyer Outreach Center transforms into the North Pole, with thousands of donated toys lined up that families get to select from. We donate new toys for children who would otherwise be forgotten during the holidays. ST. VINCENT DE PAUL'S ANGEL TOY DRIVE
CPR+AED=LIFESAVERS
Lifesavers raises money to place automated external defibrillators (AEDs) in some of Cincinnati’s busiest locations. We co-host a fundraiser every year to raise money - in 2021 we raised over $12,000 which purchased 4 AEDs.
PROKIDS (BOARD MEMBER)
ARUNA PROJECT (SPONSOR)
ProKids is a nonprofit agency that provides outstanding volunteer advocacy for abused and neglected children in Hamilton County, who — through no fault of their own — are in the child protection system, providing a voice to these children.
By providing empowerment through employment, the Aruna Project creates lifelong freedom marked by holistic care for victims of human trafficking. Their products are crafted by skilled Artisans who are finding their independence.
& more!
YOU ARE MORE THAN JUST A CLIENT
Scott Oyler and the entire Oyler Hines team far exceeded my expectations. Scott’s expertise and experience was invaluable. I thought I could sell my house on my own, but I was wrong. Scott knew how to market our home and what we needed to do as home owners to ensure our home showed the absolute best that it could." - ELIZABETH ON GOOGLE
Click Here To See What Our Clients Are Saying
WE LOVE CELEBRATING YOU!
THANK YOU FOR SPENDING TIME WITH US
7813 TED GREGORY LANE CINCINNATI, OH 45242 ∙ 513-802-9655 ∙ OYLERHINES.COM
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