PUBLIC RELATIONS
Dream Maker In the world of Hollywood star-making, Mandy Rodgers has a front row seat to the whole big dance By Michael J. Pallerino
across theatrical movies, home entertainment re- leases, streaming platforms, independent films, TV series, consumer products, and more. To say her professional life to date has been surreal might be a bit of an understatement. “They have been ‘once-in-a-lifetime’ moments,” Rodg- ers admits. “One of my all-time favorites has to be working on the 30th anniversary of The Little Mermaid. Being my favorite movie since I can re- member, getting to work directly with the voice of Ariel, Jodi Benson, and the amazing Disney team, to bring the film to a new generation was a dream come true.” Those “dream come true” moments have led Rodgers to her next great adventure—one that is more personal and exciting than anything before it. As the founder of Mandy Kay Marketing (MKM), she will continue to help bridge the gap between the two coasts by combining her extensive Hol- lywood experience with her Southeast hometown connections. Based in Atlanta, MKM offers marketing services across all things in the entertainment industry—from film releases and streaming platform launches to experiential events and lifestyle brand promotions. MKM creates, manages and executes publicity, influencer marketing, grassroots, and partnerships/promotional campaigns on a local and national level. “Atlanta is growing all of the time. The evolution of this city across the last decade is huge, and it’s an exciting and dynamic place to be. The growth of the film and television industry here is very exciting—not just for those who want to make movies specifically, but also for those in tons of other industries that benefit from the productions being here. I want to work to be a part of that evolution.” Rodgers, who recently was recognized in Media Play News’ “40 Under 40” list, wants to bring her clients the best solution possible to their campaign needs, which often means assembling the best of the best teams (think The Avengers ) to work together to ensure the client’s vision comes to life. She believes these strategic partnerships are important for agencies and small businesses to scale up and scale down easily. With its launch, MKM’s client roster already includes top studios like Universal Pictures, Warner Bros.
and Netflix, as well as the Atlanta-based events company Imagine Exhibitions, which she first worked with on Downton Abbey: The Exhibition, when it opened in Atlanta last year. “I am not an expert in everything, but I am lucky to have an amazing network of past colleagues, partners, vendors, friends, etc., who have other skill sets including graphic design, market research, experiential events, paid advertising and more.” If Rodgers’ future is anything like her past, the Georgia entertainment community is in for its share of “once-in-a-lifetime” moments.
mandykaymarketing.com | ig: mandykayrodgers | t: Mkr512 www.linkedin.com/in/mandyrodgers | fb: MandyKayMarketing
ONE-ON-ONE WITH MANDY RODGERS Favorite movie? I have a Top 4 that I always reference (although I could go on and on …): The Little Mermaid, Speed, Pretty Woman and When Harry Met Sally . Favorite TV show? Breaking Bad and Friends . The biggest star you’ve ever worked with? Biggest I’ve met would be either Tom Hanks or Ryan Reynolds. Best part about your job? Getting paid to watch movies and meeting amazing people every day. Best Fast & Furious movie? Fast 5 —although I still have a huge soft spot for the OG Fast & Furious , too. The Rock or Vin Diesel? I’m #TeamRock all the way. The way Game of Thrones should have ended? I had so many theories and things I wanted to see happen, and I honestly don’t even remember them now, but I think the biggest thing that disappointed me was how it felt rushed at the end after so much groundwork and character building. Best streaming service? It honestly depends on my mood, but my Top 3 right now are HBO Max, Hulu and Netflix.
Mandy Rodgers
A sk Mandy Rodgers about her favorite Hol- lywood moment and you run smack dab into one of those “where-do-I-start” moments. Dancing on the beach of Skopelos, Greece, for Mamma Mia! Racing Aston Martins. Travel- ing around the world with the famed Chucky doll as your sidekick. Sitting on the iconic Iron Throne. Organizing a sleepover in a penguin exhibit. And the list, she says, goes on and on. With more than 15 years of experience under her belt as a digital marketing executive, Rodgers has seem- ingly seen and done it all. The University of Georgia graduate spent 11 years in Los Angeles working along- side major studios, including NBCUniversal, Sony Pic- tures, WarnerMedia, Lionsgate, Paramount Pictures and Walt Disney Studios, where she played a marketing role in such iconic brands as Game of Thrones, Fast & Furi- ous saga, Spider-Man, X-Men, Harry Potter, The Hunger Games, Sonic the Hedgehog and Frozen. She recently was vice president of client services in Los Angeles at the London-based entertainment agency Think Jam, where she oversaw 500+ marketing campaigns
22 | THE GEORGIA HOLLYWOOD REVIEW | FALL 2022
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