local Meet the Internet’s Favorite Cookie Cake Mom
BY AMELIA ROESSLER
Shut up and sit down.
Bake-It-Forward effort, where she gives cakes to those who need them and posts the vid- eos online, where she gives all the proceeds from the videos to the person getting the cake. “From the very beginning, I never really felt like I deserved this many followers or this much of a following. I always hoped that I could help people who didn’t have the platform that I had because I just think that would be really cool.” For parents looking to start a business, Mother says at the end of the day, you just need to be yourself. Mother’s fun little cor- ner of the internet is not to be taken too seriously, she claims. Don’t be afraid to try something new and definitely don’t be afraid to be yourself. “My husband has been a huge support in helping me with ideas and also in support of managing the family while I have to work now.
Boolay quietly baking a cake every day while her baby napped. Somewhere in that time, she gave birth to her second child, took around 10 days off, and got back to making cakes for her community. INTERNET FAME Boolay’s videos of her side hustle quickly grew, as she filmed aesthetic videos of her piping, smoothing, and creating unique buttercream creations unlike any other cookie cakes—all while being voiced over by Mother’s beloved fiery charm. The impressive part? She did it all without showing her face. For a year, as her following grew online, no one knew who Boolay was or what her face looked like. We don’t even know if Shelby Boolay is her real name, as she has neither confirmed or denied. BAKING IT FORWARD Because of Mother’s dedication in the begin- ning of her journey, she developed carpal tunnel in her hands and wrists, which has slowed the business portion of her job down. Now to get a cake, you have to participate in a raffle. Boolay also gives cakes as part of her
That’s what you hear at the beginning of every one of Shelby Boolay’s videos. This cheeky and hilarious Fort Collins mom of two has won the love of the internet and sweet- treat seekers through her over 400 videos of cookie cake decorating. Starting in 2025, it didn’t take long for Boolay to amass over 780,000 followers across social media on her account, Mother Cookie Cake. Her colorful journey came to cookie cakes after being laid off at the end of 2024. Boolay was three-months pregnant, had just announced her pregnancy, was very excited, and then lost her job. At the time, her husband was a stay-at-home dad to their one-year-old. “I spent a lot of time just snuggling my one- year-old trying to figure out what I was going to do with my life,” says Boolay. It only took her six days to sell a cookie cake after she decided to make one, and she says the rest is history. People in her town saw her videos and placed orders, and so began
Follow Mother Cookie Cake on Instagram and TikTok @mothercookiecake.
8 COLORADO PARENT MAY 2026
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