Millennials Drive Change ( Cont’d from Page 1)
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“They’re looking for the package to tell them some- thing,” Parker said. Younger adults also go against generational trends when asked about trust in packaging, a key to brand loyalty. Millennials have significantly less trust in packaging in most categories. Brand Trust Overall, people say packaging is a significant driver of trust because it prevents tampering, keeps their families safe and communicates honestly, including identifying potential dangers. For building trust, they rank those features above characteristics related to a company “doing good,” such as using ethical manu- facturing and offering recyclability. But millennials say more often that brands can build trust by “doing good,” especially with products made ethically and responsibly. “As the rising generation of new parents, new busi- ness leaders and new decision-makers, their perspec- tive as consumers is an important consideration for brand marketers,” the report said. Harper Corporation of America recently earned its ISO 9001:2015 recertification through DNV GL affirm- ing its commitment to quality management. Harper Corporation of America earned its initial certification in 1996 and has maintained compliance for more than 20 years. Each recertification is valid for three years. Hamillroad Software Launches Partner Program Hamillroad Software launched the Hamillroad Part- ner Program aimed at establishing mutually beneficial relationships with providers of complementary prod- ucts in the printing and graphic arts industry. Potential partners are providers of products, which support Hamillroad’s Digitally Modulated Screening (DMS) prepress solutions: Auraia DMS for offset/lith- ographic printing, and Bellissima DMS for f lexo- graphic printing. Flexible Plastic Packaging Market To Reach $130 Billion The Global Flexible Plastic Packaging Market is ex- pected to exceed more than $130.05 Billion by 2022 at a CAGR of 5 percent in the given forecast period, according to a report from Market Research Engine. Harper Corp. Earns ISO Recertification
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6 November 26, 2018 Flexo Market News
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