BRANDON DOYLE SOCIAL STRATEGY
SOCIAL BIOS
A good opportunity to creatively showcase your self using relevant keywords that reflect your expertise, services, or key attributes. Use of emojis is great here. The Linktree on Instagram isn’t clickable this will need to be fixed.
BOT REVIEWS
OPTIMIZE LINKTREE
Add Email Sign-Up Link Add Calendly Brand Background Add All Social Links
I highly recommend taking down any bots or fake reviews if you are able to dispute, as they can hurt your credibility and reputation.
Posting all at once can have negative effects on your social media presence and algorithm performance. When you flood your followers' feeds with multiple posts in a short period, it can signal to the algorithm that your content is not relevant or engaging. As a result, the algorithm may deprioritize your posts, reducing their visibility to your audience. This can lead to lower reach, less engagement, and ultimately hinder your overall social media growth. It is important to consider spacing out your posts strategically to maximize their impact and maintain a healthy relationship with the algorithm. RELEASING YOUR POSTS AND VIDIOS ALL AT ONCE
Featured Section · Paid Calendly Link for
Add profile pic from new photoshoot.
a 1 on 1 Meeting · Podcast Guest Appearance · Ebooks · Email Signup
Title ; Role, Industry, Keywords and Passions, Services, and Impact.
LINKEDIN LinkedIn will likely be the platform where you acquire the majority of your leads. However, you do want to be present on the other platforms to be top of mind and have your digital footprint.
People on LinkedIn are already expecting to make purchasing decisions.
About Layout could be improved by visually breaking up sections (putting the verbiage with the sections it belongs to) and by creatively using emojis.
Ad Types
Targeting
RETARGETING
Sponsored Content Single Image Ads Video Ads Carousel Ads Document Ads Lead Gen Forms Text and Dynamic Ads Text Ads
Uploaded Contacts* Visited a page on your website Engaged with your single image ad Engaged with your document ad Viewed your video ad
Opened or submitted your Lead Gen Form Opened a conversation or clicked on any conversation ad call-to-action (CTA) Engaged with your company Page
Spotlight Ads Follower AdS
SPEAKER
COMMENT TRIGGERED AUTOMATED RESPONSES
Word Triggers - Speaking, Consult
Responses - Provide information on speaking topics, availability for events, pricing, calendly link, etc,.
Use Simple and Clear Triggers - Use only one trigger word or phrase per post and ensure that it is clear and easy to understand for users. Provide Value - Offer value in the automated response, such as extended content, resources, link to subscribe to newsletter. Humanize Responses - Use a conversational tone and personalized fields, so the automated responses resemble genuine human interactions. Get Creative - Customize your automated messages with photos, videos, gifs, buttons, and personalization.
Ensure no user inquiry goes unnoticed and that responses are provided in a timely manner. This proactive approach not only improves the user experience but also demonstrates the organization's commitment to engagement and customer service, ultimately contributing to stronger relationships with their audience. Immediate Engagement - Instantly connect with users who express specific interests or inquiries. Scalability - Efficiently handle a larger volume of inquiries or interactions without compromising the quality of engagement.
HOME TECH
Responses - Send resources or links to full length videos. Word Triggers - Name of recent product review / recommendation.
REAL ESTATE
Responses - Offer services, schedule viewings, share market insights, or offer consultation, subscribe to newsletter. Word Triggers - Buy, Sell, Market (for newsletter)
AUTHOR
Word Triggers - Playbook, Discount, Ebook
SETUP
Responses - Send discount or Amazon Link
Attention
The consumer becomes aware of brand or service.
Interest
Curiosity develops into a deeper interest.
Desire
They imagine how much easier or better their lives would be with your services.
Action
Conversion, they are ready to make a purchase.
CONTENT PILLARS
Primary Cornerstone Topic
Real Estate Listings · Tips & Resources · Walkthroughs · Photo Galleries · Newsletter · Minnesota Life · Testimonies
People follow people, * not brands .
Sub Topics That Support The Main Topic
Public Speaker
Author
Home Tech
Spiky POV
A part of your personality, the
Case Studies
Quotes from Book
Trends
true to you hill that you would die on and will advocate for. Something controversial and sparks interest and conversation.
Snippets of Talks
Reviews
Product Reviews
Q&A’s
Promos
How-To’s
Tips & Insight
Encourage Free Kindle Download
Comparisons
Open Events
Home Tech Hacks
Study Guides / Checklists
Featured Talks
Smart Home Tours
EXAMPLES
Airbnb’s recent shift in social strategy by Tommy Clark
THUMBNAILS
Grab Attention - Facebook Reel and TikTok thumbnails are crucial for catching the eye of potential viewers. Content Preview - Thumbnails offer a glimpse of the video's content, helping viewers quickly decide whether to watch it. Increase Engagement - Eye-catching thumbnails can lead to higher engagement rates, as users are more likely to stop and interact with the video. Differentiate - Unique and compelling thumbnails can differentiate your content and attract more viewers. Branding - Using brand elements in thumbnails reinforces brand identity and creates a consistent visual presence. Shareability - Engaging thumbnails are more likely to be shared, increasing the video's visibility and potential reach.
Keep your viewers engaged by delaying the answer to your hook to the last 5 seconds. This could be a reaction, a challenge outcome, or punchline. Build suspense and hold off on the answer, you will have a better chance of retaining viewers until the very end.
The first 5 seconds of your video are crucial. No matter how amazing your content is, if it fails to captivate viewers in those initial moments, they'll quickly scroll to the next video.
ANATOMY OF SHORT VIDEO
VALUE
HOOK
15 Seconds - 2 Minutes
PAYOFF
0-5 Seconds
Trim your video to remove any moments that don't add value. Every second should contribute to the video's purpose, be it humor or a valuable lesson. Be prepared to cut ruthlessly to improve the overall quality of your content.
Last 5 Seconds
Facebook Reel TikTok Post YouTube Short
Info from One Peak Creative
VISUAL
AUDIO
TEXT
The first 5 seconds of your video should be bright, quick paced, and visually intriguing. Faces statistically grab people's attention better than objects.
Nearly all great hooks begin with speaking. We spend 80% of our
A text block at the beginning of your video can be a GREAT way to clearly explain your hook or give more context to the first line of dialogue.
HOOK TYPES
time on a piece of content, thinking about the first 5 seconds of dialogue.
Accessibility - Captions ensure that your video content is accessible to a wider audience, including those who are deaf or
Better Ranking - Adding captions can improve your
Shareability - Captioned videos are more shareable, as viewers can easily forward them to others, even in situations where listening to the audio is not possible or practical.
ADD CAPTIVATING SUBTITLES
video's ranking on social media platforms, as they can detect and recognize the presence of captions.
hard of hearing, or those watching without sound.
Record your talks (preferably someone else record them) and turn them into bit-size video snippets. Engage with compelling content that encourage people to learn more about you. While also establishing credibility and authority in the field.
WE WANT TO SEE YOU IN ACTION!
Showcase Expertise - Show off in a concise and engaging format, giving viewers a taste of their work and style.
Brand Visibility - Enhance your brand visibility and presence online.
Booking Opportunities - Attract the attention of event organizers, businesses, and other potential clients looking to hire speakers for events or workshops. Viral Potential - Well-crafted and engaging short clips videos have the potential to go viral, reaching a larger audience and increasing the speaker's visibility and chances of securing speaking opportunities and partnerships.
BECOME A GUEST SPEAKER ON A PODCAST
Get your name out there and reach new audiences through guest spots on different podcasts. Share your insights and thoughts while gaining exposure in the process. Transform podcast episodes into engaging video content for your social media and feature them on your LinkedIn profile. Showcasing your expertise in this way can help you stand out and build your personal brand as a thought leader in your field. It's a great way to connect with others and establish yourself as a credible and influential voice within your industry.
Google “Podcast Guest Application” with keywords of relevant interests and or location and browse all of the hosts looking for fresh speakers and content... just like you!
The video must maintain a continuous drive towards the payoff without any dull moments. Lengthy videos can be condensed considerably by editing dialogues and accelerating walkthrough sequences. Enhance the content with animations to highlight specific segments, pan to relevant visuals, or include images that complement your narration. Capture footage in both horizontal and vertical orientations, or ensure that the wide shot allows for significant vertical cropping. Enhance the appeal of occasional videos by incorporate popular trending sounds, scripts, or songs. While viewers come to you for informative content, it's equally important to provide entertainment value. Engaging your audience with humor is one of the most effective ways in creating an
emotional connection. Tiktok Creative Center
HOME TECH IDEAS
HOME TECH IDEAS CONT...
Adds Depth & Context - Voice overs can help explain complex ideas, clarify information, and provide background context to your visual content.
Engaging - When strategically done, a voice over can help keep your audience engaged and interested, and can create more impact.
Flexibility - Enables you to change or update your visuals without having to re-record the entire video.
Professional - Can help create a more polished and professional feel to your content, which can help attract and retain viewers.
UTILIZE VOICE OVERS
JUST MUSIC CAN GO A LONG WAY When it comes to short videos on social media, using music alone can really make a big difference. Choosing the right soundtrack can instantly grab people's attention and create an emotional connection. The combination of visuals and music has the power to deliver a strong message and leave a lasting impression on your audience.
ACTIONABLES
Watch Video Examples Add New Pics (when you have them) Update Bio’s / Titles / About’s on All Platforms Update Featured Section on LinkedIn Update & Optimize Linktree Thumbnails for Youtube and Reels Enhance Titles on YT Videos Set Up Comment Trigger Autoresponder Content Planning What videos do you have on the calendar to release? What videos can be repurposed and broken up? Be sure to include elements discussed such as: subtitles, animations, speed up when necessary, etc,. Apply To Be Guest Speaker On Podcasts Get on Tiktok
THANK YOU!
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