CONTENT PILLARS
Primary Cornerstone Topic
Real Estate Listings · Tips & Resources · Walkthroughs · Photo Galleries · Newsletter · Minnesota Life · Testimonies
People follow people, * not brands .
Sub Topics That Support The Main Topic
Public Speaker
Author
Home Tech
Spiky POV
A part of your personality, the
Case Studies
Quotes from Book
Trends
true to you hill that you would die on and will advocate for. Something controversial and sparks interest and conversation.
Snippets of Talks
Reviews
Product Reviews
Q&A’s
Promos
How-To’s
Tips & Insight
Encourage Free Kindle Download
Comparisons
Open Events
Home Tech Hacks
Study Guides / Checklists
Featured Talks
Smart Home Tours
EXAMPLES
Airbnb’s recent shift in social strategy by Tommy Clark
Made with FlippingBook - Online Brochure Maker