Brandon Doyle - Social Strategy

Keep your viewers engaged by delaying the answer to your hook to the last 5 seconds. This could be a reaction, a challenge outcome, or punchline. Build suspense and hold off on the answer, you will have a better chance of retaining viewers until the very end.

The first 5 seconds of your video are crucial. No matter how amazing your content is, if it fails to captivate viewers in those initial moments, they'll quickly scroll to the next video.

ANATOMY OF SHORT VIDEO

VALUE

HOOK

15 Seconds - 2 Minutes

PAYOFF

0-5 Seconds

Trim your video to remove any moments that don't add value. Every second should contribute to the video's purpose, be it humor or a valuable lesson. Be prepared to cut ruthlessly to improve the overall quality of your content.

Last 5 Seconds

Facebook Reel TikTok Post YouTube Short

Info from One Peak Creative

VISUAL

AUDIO

TEXT

The first 5 seconds of your video should be bright, quick paced, and visually intriguing. Faces statistically grab people's attention better than objects.

Nearly all great hooks begin with speaking. We spend 80% of our

A text block at the beginning of your video can be a GREAT way to clearly explain your hook or give more context to the first line of dialogue.

HOOK TYPES

time on a piece of content, thinking about the first 5 seconds of dialogue.

Made with FlippingBook - Online Brochure Maker