You read that headline right: Not only is TikTok the go- to place for dance videos and cooking hacks (mmm, feta pasta), but it’s also a growing outlet for finance tips. According to Business Insider, millennials are about 50% more likely to talk about money than their parents, and along with Gen Z, they’re seeking out those conversations everywhere — TikTok included. Financial advisor Humphrey Yang (@humpreytalks) was one of the first professionals to jump from YouTube to TikTok and ride the wave to success. Today, he has 3.1 million followers on the app! His videos make complex topics like budgeting, investing, taxes, and credit-building simple. “I didn’t think that that many people would be interested in personal finance,” he told TMRW. “They all are willing or wanting to learn about it, and the growth has been really great.” TikTok: The New Frontier for Personal Finance
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Another TikToker giving tips to the masses is entrepreneur Tori Dunlap, founder of Her First $100K (@herfirst100k). Dunlap speaks specifically to women who weren’t taught the financial basics growing up, like creating an emergency fund and opening a Roth IRA. She has over 2 million followers on TikTok and also hosts the podcast “Financial Feminist.” Dr. Brad Klontz (@drbradklontz), a financial psychologist, also leapt into the TikTok-verse to set people straight about money. According to “Today,” his teenage nephews inspired him to join the platform by showing him how much bad financial advice was out there.
matter what your target demographic is, email will reach them. According to Statista, the age group that uses email least includes folks 65 and up ... and they still use it at a rate of 84.1%. People aged 25–44 are particularly email savvy, with an engagement rate of 93.6%. 3. You generate massive ROI. Yes, massive . As Forbes put it last year, “There is one marketing method that has maintained its claim to fame. Email marketing still promises to deliver the highest ROI of all marketing channels — $42 back for every dollar you spend.” That’s a 4,200% ROI. 4. You can leverage automation. You know what makes getting a massive return on investment even easier? Enlisting robots to press “send.” Email automation is incredibly easy, and you can use it for everything from post-purchase follow-ups to month-by-month lead nurturing campaigns. Your current customer relationship management software (CRM) probably comes with built- in email automation, but if not, consider switching to or adding another option like ActiveCampaign, Ontraport, Autopilot, Keap, SharpSpring, or HubSpot. 5. You can segment and personalize. One thing our customers love about print newsletters is that we can segment them and/or their inserts by address. Want to ensure only local readers are invited to your fundraising 5K or send one offer to prospects and a different one to existing customers? Done! You have similar flexibility with emails. You can segment addresses depending on where they are in your sales pipeline and personalize each email with the reader’s name in the subject line. This level of control ensures you get the most from your marketing budget. Constant Contact calls email “a marketing workhorse” for a reason. It’s a versatile, practical tool, and even though it has been around since 1971, we haven’t come up with anything comprehensively better. Here at Newsletter Pro, we help our clients leverage the power of email marketing with a digital version of our most popular product: the newsletter! Our Digital Newsletter Package helps business owners like you maximize their conversions, retention, and referrals. Each digital newsletter is written, designed, and delivered by our team of pros. The full package includes a weekly email newsletter sent directly to your curated list of readers and weekly custom content you can use on your blog and your social channels. The newsletter is designed specifically for you with a custom link and blog each week. With our Digital Newsletter Package, you can engage with your audience across all of your channels regularly and easily — all it
“The best marketers are always creating relationships. Relationships with customers, brands, and other marketers.” –Kurt Uhlir “Don’t sit down and wait for opportunities to come up. Get
As he put it to TMRW, “It was all about [how] you should buy this stock and day trading and I made this much money and standing in front of my Lambo, you know, all this kind of stuff — garbage.” Klontz uses his account to debunk stereotypes and explain what it’s really like to be wealthy in a way that the average viewer can easily understand.
up and make them.” –Madam C.J. Walker
If you work in the finance space, this might be your sign to download TikTok and start filming.
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