Bojana Knežević Povezujemo kulturu, kvalitet i iskustvo putovanja Da ovakvi projekti i saradnje dodatno jačaju brend Er Srbije kao nacionalne avio-kompanije koja povezuje Srbiju sa svetom, ali i svet sa Sr- bijom, promovišući domaće stvaralaštvo me- đunarodnoj publici, smatra i Bojana Knežević, viša menadžerka marketinga i korporativnih poslova Er Srbije. - Ponosni smo što našim putnicima pružamo priliku da se tokom leta upoznaju sa savreme- nom srpskom kinematografijom i kreativnošću kroz pažljivo odabrane domaće serije i filmove. Saradnja sa Telekom Srbijom omogućila nam je da obogatimo našu in-flight entertainment ponudu i putnicima pružimo autentičan uvid u kvalitet i raznovrsnost domaće produkcije. Uvereni smo da partnerstva između domaćih kompanija, zasnovana na zajedničkim vredno- stima i viziji, donose dodatnu vrednost putni- cima jer na jedinstven način povezuju kulturu, kvalitet i iskustvo putovanja. Nastavićemo da razvijamo inicijative koje unapređuju iskustvo letenja i doprinose pozitivnoj slici Srbije na glo- balnoj mapi, kaže Bojana Knežević. WE CONNECT CULTURE, QUALITY AND TRAVEL EXPERIENCE Bojana Knežević, Air Serbia’s senior market- ing and corporate affairs manager, also be- lieves that these kinds of projects and collabora- tions serve to further strengthen the Air Serbia brand as a national airline that connects Serbia with the rest of the world, but also connects the world with Serbia, by promoting Serbian creativ- ity to an international audience. “We are proud to provide our passengers with an opportunity to get acquainted during flights with contemporary Serbian cinematography, through carefully selected domestic series and films. Our cooperation with Telekom Serbia has enabled us to enrich our in-flight entertainment offer and provide passengers with authentic in- sight into the quality and variety of domestic production. We are convinced that partnerships between domestic companies that are based on shared values and a common vision bring added value to travellers, because they con- nect culture, quality and the travel experience in a unique way. We will continue to develop initia- tives that improve the in-flight experience and contribute to promoting a positive image of Ser- bia on the global map,” says Knežević.
For us, cooperation with Air Serbia is a clear sign that we’re creating content that travels and is recognised, and that can stand shoulder-to-shoulder with the world’s leading productions
A s the head of Telekom Srbija’s Multimedia Division, Aleksandra Martinović continues to lead a team that will remain consistent in 2026 when it comes to following world trends, promoting strong genre diversification and developing authentic stories. We asked her what she expects from the TS Media catalogue in the year ahead, apart from the further raising of creative and production standards... “Standing out in particular among the upcoming projects is Hand of Justice, an ambitious spy thriller inspired by the real- world act of Blagoje Jovović, set in the Buenos Aires of the 1950s and shot at authentic locations in Argentina. At the start of the year, audiences will watch the powerful, emotional drama The Name is Varvara, while in the following period they will enjoy The Home Resort, a comedy drama that uses family absurdity to expose the illusions of modern society. Shooting wrapped recently for the romantic comedy Rock Me Gently, filmed in Herceg Novi. The catalogue will also be enriched with the comedy The Documentary, which was partly shot in Abu Dhabi and which uses humour and the female perspective to tell the story of a group of women and their personal and professional challenges. Following their cinema and television premieres, these productions will be made available on the Iris and MOVE platforms, as part of the rich TS Media catalogue – representing the largest library of content“. Telekom Srbija hosted one of last year’s semi-final rounds of judging for the International Emmy Awards. What are the impressions? “When an institution like the International Academy of Television Arts & Sciences decides that one of its key processes, such as the semi-final judging for the International Emmy Awards, will be held in Serbia for the first time, that represents important confirmation of many years of effort and hard work. It was also a great honour for me, as a jury member for the final round of voting and as a representative of Telekom Srbija, to attend the year’s International Emmy Awards ceremony in New York. Such
cooperation points to the fact that the professional standards of TS Media and Serbian television and film production are recognised at the highest level.” In parallel with this recognition, TS Media’s professional integrity is also confirmed through continuous cooperation with the world’s leading media companies? “Yes, I would single out in particular HBO, as well as the latest partnership with SkyShowtime – both renowned streamers whose content is integrated and available to viewers within the scope of the TS Media platform. Content from our catalogue is available on numerous other international platforms and channels, including Prime Video, Disney+, ARTE, Walter Presents and many more. These kinds of results aren’t coincidental, but rather the fruit of longstanding strategic partnerships, high production standards and a continuous presence on the international market.” As of recently, TS Media’s content has also been available to watch aboard Air Serbia’s planes. What does this collaboration mean to you and what does it contribute? “First and foremost, this cooperation enables domestic feature content to reach travellers from all over the world, and in a different context – during flights to the U.S. and China. Through our series and films, many foreign travellers will have their first contact with Serbian culture aboard Air Serbia planes, and that’s something that makes us sincerely proud. We selected representative titles, encompassing thrillers and projects inspired by our rich history, with the aim of offering insight into the quality and thematic diversity of Serbia’s domestic content to international audiences. This kind of cooperation strengthens the TS Media brand and contributes to better positioning it on the international map, while simultaneously improving Air Serbia's in-flight entertainment offer. We intend to continue on this path in the years ahead, as viewers deserve access to high-quality content wherever they happen to be.”
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