ER SRBIJA VESTI / AIR SERBIA NEWS
MOJ PRVI LET ER SRBIJOM / MY FIRST FLIGHT WITH AIR SERBIA NAGRADA ZA KAMPANJU KOJA JE DALA DECI KRILA AWARD FOR CAMPAIGN THAT GAVE CHILDREN WINGS
T he project „My first flight with Air Serbia – A trip to remember“, which Air Serbia conducted in collaboration with the SOS Children’s Villages Serbia Foundation, has received an award in the SOCIAL category of the 2025 Campaigns with a Purpose contest. “This event aimed to inspire children to dream big and strengthen family bonds, and to draw public attention to the importance of supporting vulnerable groups. We believe that every child deserves the opportunity to experience the joy of discovering the world and Campaigns with a Purpose is an initiative that recognises and rewards projects that have a strong social impact and contribute positively to the community
P rojekat „Moj prvi let Er Srbijom – Putovanje za pamćenje“, koji je Er Srbija realizovala u saradnji sa Fondacijom „SOS Dečija sela Srbija“, dobio je nagradu u kategoriji SOCIAL na konkursu „Kampanje sa svrhom 2025.“ – Ovaj događaj imao je za cilj da inspiriše decu da sanjaju velike snove, da ojača porodične veze i da skrene pažnju javnosti na značaj podrške ranjivim grupama. Verujemo da svako dete zaslužuje priliku da oseti radost otkrivanja sveta i stekne nezaboravna iskustva, a prvi let avionom za mnoge „Kampanja sa svrhom“ je inicijativa koja prepoznaje i nagrađuje projekte sa snažnim društvenim uticajem i pozitivnim doprinosom zajednici
predstavlja trenutak koji se zauvek pamti. Posebno nas raduje što je inicijativa privukla veliku pažnju medija i šire javnosti, jer je time dodatno osnažena poruka nade i podrške našim najmlađima. Nastavićemo da razvijamo projekte koji doprinose stvaranju solidarnije zajednice – poručila je Bojana Knežević, viša menadžerka marketinga i korporativnih poslova Er Srbije, prilikom uručivanja nagrade. Nagrađeni projekat osmišljen je s ciljem da deci iz socijalno ugroženih porodica priušti iskustvo koje se pamti čitav život. Tokom akcije, organizovane 14. maja 2025. godine povodom Međunarodnog dana porodice, 25 mališana iz programa „Jačanje porodica“ Fondacije „SOS Dečija sela“ prvi put je letelo avionom Er Srbije, na relaciji Niš–Beograd. Deci je pružena prilika da prođu kroz sve korake putničkog iskustva – od prijave na let i bezbednosnih
gain unforgettable experiences, and a first flight represents a moment that many people remember forever. We are particularly pleased that the initiative attracted significant media and public attention, as this further strengthened the message of hope and support for our youngest. We will continue to develop projects that contribute to creating a community with even more solidarity,” said Bojana Knežević, Head of Marketing and Corporate Affairs at Air Serbia, speaking during the award presentation. The awarded project was designed to give children from vulnerable families an experience they will remember for a lifetime. During the event, organised on 14 th May 2025 to coincide with International Family Day, 25 children from the SOS Children’s Villages’ “Strengthening Families” programme flew for the first time, on an Air Serbia flight from Niš to Belgrade. The children were given the opportunity to go through all the steps of the travel experience – from check-in and security procedures to learning about
procedura, do upoznavanja sa radom pilota, kabinskog osoblja i inženjera Er Srbije. Po sletanju u Beograd imali su posebnu turu kroz aerodrom i hangar, tokom koje su mogli da vide najmanje i najveće avione iz flote, kao i operativne prostorije nacionalne avio- kompanije. Dobijanjem nagrade u kategoriji SOCIAL Er Srbija potvrđuje svoju posvećenost društveno odgovornom poslovanju i saradnji sa organizacijama koje unapređuju kvalitet života dece i porodica širom Srbije.
Nastavićemo da razvijamo projekte koji doprinose stvaranju solidarnije zajednice – Bojana Knežević We will continue to develop projects that contribute to creating a community with even more solidarity ~ Bojana Knežević
the work of Air Serbia pilots, cabin crew and engineers. Upon landing in Belgrade, they had a special tour of the airport and hangar, during which they could see the smallest and largest aircraft in the fleet, as well as the operational facilities of the national airline. This award in the SOCIAL category serves to confirm Air Serbia’s commitment to socially responsible business practices and cooperation with organisations that improve quality of life for children and families across Serbia.
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