COATS FOR BOOSTING DOPAMINE When colour becomes a winter fashion manifesto
Somewhere between the wind’s icy fingers and early sunsets, an unexpected rebellion of vibrant fashion occurs: with brightly coloured coats taking centre stage W inter has for decades been synonymous with the silence of fashion. It is during these months that style gives way to prac- ticality, while outfits are reduced to a pal- ette of foggy hues that are almost invisi- ble: black, greys, navy blue, camel. The sky melts into the city, while the city merges with the wardrobe, and the wardrobe re- flects the general sentiment “let’s just survive the cold”. And then, quietly and unexpectedly, brightly coloured coats sud- denly appeared – and not as a trend that fades mysteriously and disappears, but as a new language of winterwear. These coats aren’t just a style selection — they provide a mi- crodose of happiness, visual serotonin, the fashion equivalent of a song that compels you to rise from your bed. They are do- pamine dressing, but with sophistication. Colour psychology is nothing new in fashion, but it has never been more current. In these times when there’s ever more talk about mental health and empowering rituals, clothing takes on a new role: it isn’t there just to protect us from the cold, but also to “calibrate” us emotionally. And few things do that as directly as colour. Imagine a grey January day. Now imagine that same day, but you’re wearing a coat in the colour of lemon yellow or cherry red, or even emerald green. You’ve suddenly become a source of light in a season that’s traditionally dressed in shadows. This is no longer interpreted as eccentricity in fashion circles, but rather as stylistic intelligence. That’s precisely why coats in bright colours have become the easiest and most effective way of breaking the monotony of winter. Such coats don’t require much: just put them on to transform your entire outfit. Turquoise combined with grey? A sophisticated contrast that appears Parisian. An orange coat over jeans and a white turtleneck? Urban optimism. Cobalt blue over a beige palette? Architectural elegance that appears supe- rior when compared with any tonal variant. It is particularly in- teresting that a vibrant coat doesn’t require dramatic accesso- ries. On the contrary, it prefers simplicity, as that causes it to stand out the most. For several seasons already, the biggest fashion houses have been sending a clear message that winter doesn’t have to be dark or monotonous. Think Valentino and the neon palette
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