Elevate January 2026 | Air Serbia

MODA / FASHION

that redefined modern elegance. Balenciaga offered cobalt blue coats as silhouettes with contemporary armour, while Bottega Veneta has pushed emerald and turquoise as the new norm of winter luxury. In the world’s fashion capitals, photographers of street-style have for years been on the hunt for such explosions of colour that slice through snow, fog and urban reflections. And the simple truth is that the camera loves colour, just like the eye; just like fashion that desires to escape from the univer- sal and often wearying minimalism. And the best thing about this story? Brightly coloured coats aren’t a seasonal toy. When the tailoring is timeless and the material is high quality — whether cashmere, wool, alpaca, or a mix — colour becomes your personal signature, and not a whim. In contrast to many statement pieces, which often end up forgotten after a couple of seasons, the vibrant coat re- turns time and again as a breath of fresh air. It has the power to transform: turning even the simplest jeans and jumper combi- nation into a defined and striking blend. In a world that’s slowly rejecting anonymity and calling for in- dividuality, such a piece says, “See me. I’m joyful. And I proudly wear that attitude”. Brightly coloured coats offer a little daily re- bellion against gloominess. They are self-affirming fashion; a lit- tle luxury that renders life more beautiful. And that’s why such coats will remain a part of the fashion vocabulary of the best-

dressed women (and the odd brave man). Not as a fleeting phenomenon, but as a constant invitation to express ourselves, to slow down and to decide to live in full col- our during a season that compels most to hide themselves away.

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