The Queen's Awards Magazine 2022

Message to The Queen

Your Majesty,

Speaking in 1952, Prime Minister Clement Attlee, posited: "Let us hope we are witnessing the beginning of a new Elizabethan age no less renowned than the first." From the very earliest days of your reign, it was evident that, while you effortlessly embodied the timeless elements of Royal tradition and duty, you would be our first truly modern monarch. As the first British monarch to both arrive in your capital by aeroplane and have your Coronation screened live on television, the indications were clear that Innovation would be one of the chief characteristics of this new era. And with Britain still, as ever, at the forefront of commerce, exploration and discovery within the world’s commercial, cultural and political

arenas, it is plain to see that your reign thus far has, if anything, been even more renowned than that of your illustrious regnal predecessor. Opportunity has been another key feature of your 70-year reign. More than ever before, the people of Britain enjoy opportunities today, in education, business, leisure and elsewhere, which our forebears could never have imagined. You yourself have exercised great influence within this arena, directly aiding the establishment of many schemes and awards that Promote Opportunity right across the realm. Indeed, it is no overstatement to suggest the number of individuals, groups and organisations that have benefitted from

How do we sum up the deep well of admiration and respect that we, your most loyal subjects, feel on this most auspicious of milestones? How can we find words that will adequately convey the awe and pride we all share in celebrating your Platinum Jubilee? Well, the short answer is, alas, that we cannot. Even Shakespeare would find it impossible to distil the emotive response we have for such a universally beloved figurehead into mere words.

But still we will try, and we will do our best; for what is Enterprise without endeavour?

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