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INTERNATIONAL TRADE
Urban Apothecary
Luxury fragrance lifestyle brand, Urban Apothecary, is honoured to have received a Queen’s Award for Enterprise 2022, and to be recognised for excellence in International Trade. Over the past three years, founder and beauty industry stalwart Tajinder Banwait has significantly increased global sales, with Germany, USA, Hong Kong, Australia and Japan among the strongest markets. Founded in 2012 and based in Leicestershire, this exciting British brand manufactures and sells luxury home fragrance and body products in the UK and to 30 international markets. Every distinctive aroma is inspired by Tajinder’s personal recollections and is an
“Urban Apothecary began life from my kitchen table in 2012, before growing into the collection we see today: a range of beautifully fragranced products for the home and body, made in our own candle factory in Leicestershire,” says Tajinder. “With our British roots, we built the brand alongside partners such as The Conran Shop, Fenwick and Heals, before taking our collection overseas. We are so proud to be recognised for all our work in international trade with the most prestigious business award in the country.” Representing the UK as a
alluring mix of moods and memories. In three years to December 2020, overseas sales grew by 168% with exports now making up 47% of all sales. The unique Urban Apothecary stylish, minimalist aesthetic, alongside the bespoke fragrances blending flowers, fruits and woods in an unexpected, contemporary way, are now recognised around the world.
Find the collection in almost 400 locations, in 30 countries
Trade Ambassador in support of change at the Department for International Trade, Tajinder has grown a successful business based on export. She is a superb example of what can be achieved with a global product and has given numerous speeches and presentations to enable other British businesses to take the first step to trading overseas. In founding Urban Apothecary, Tajinder has created a dynamic British brand, with a range including candles, diffusers and room sprays, alongside body products, all made by the artisans in
her candle factory. She has effectively positioned her brand as ‘affordable luxury’, and continues to grow her company in this way.
URBAN APOTHECARY Grosvenor House, Uppingham Road, Houghton on the Hill, Leicestershire LE7 9HG Tel: +44 (0) 333 577 5288 hello@urbanapothecarylondon.com www.urbanapothecarylondon.com @urbanapothecarylondon
Urban Apothecary founder and perfumer-alchemist, Tajinder Banwait
Whitefurze Ltd
Whitefurze Ltd is delighted to have been honoured with a Queen’s Award for Enterprise – International Trade for 2022 in recognition of its sustained export growth, achieved through a clear and long-term commitment to export, supported by considerable financial investment. Founded in 1978 by current owner and Managing Director Philip Lanni when he was just 17, the business has grown from its initial roots supplying the independent trade in the UK to its position today where the product range extends across a variety of categories, including the food storage and preparation, housewares, storage and gardening sectors, with a customer base worldwide. The Whitefurze export journey started in earnest in 2016 with the appointment of an office-based Export Sales Coordinator, together with investment in showcasing products via a series of major relevant industry exhibitions. Success followed and the team was further strengthened to include an international salesperson based in mainland Europe and another salesperson based in Ireland. Currently, Whitefurze supplies more than 22 countries, and turnover has increased by over 250% in the past four years. Philip attributes this success to the company-wide commitment to quality and service, stating: “Customers are initially impressed by the depth and breadth of the product range, our UK
UK-based manufacturing site
Whitefurze’s extensive warehouse
heritage and our stockholding. However, once they start ordering from us they realise we also offer great service and then repeat orders follow.” Philip added: “Winning the Queen’s Award in 2022 is an achievement of which we are all very proud, especially considering the unique challenges that we have faced since Brexit and the start of the pandemic. “Our success is testament to the hard work of all our employees, suppliers and trade partners and we believe this award will cement our success to date
and provide a great platform for further continued export growth. With a firm strategy in place, substantial business already secured and events booked for the remainder of the year and into 2023 our export future looks bright.” WHITEFURZE LTD Burnsall Road, Canley, Coventry, West Midlands CV5 6BT Tel :+44 (0)24 76 717755 • info@whitefurze.net www.whitefurze.net
Queen’s Awards Magazine 2022
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