INNOVATION
disguise has a two decade history in powering the most spectacular live events, such as the Eurovision (Photo credit: Ralph Larmann)
different languages at the end of 2021. The global success of xR also attracted a majority financial backing from The Carlyle Group in 2021 and enhanced disguise’s partnership with the world’s leading game engine developer Epic Games, who are also a minority stakeholder in the company. disguise and Epic now work closely together to better integrate disguise xR with Epic’s Unreal Engine game engine to enable users to deliver the world’s most visually ambitious virtual productions. Opening the gateway to the metaverse With the increasing virtualisation of events and experiences, disguise is uniquely placed to blur the line between physical and digital worlds. This Spring, the company launched its Metaverse Solutions division to help brands and creators develop live, location-based and virtual experiences for this emergent space. Its xR technology acts as a Gateway to the Metaverse, transporting brands and artists from a physical set into the metaverse where they can better connect with their audiences. An in-house R&D programme was also set up to integrate disguise xR with all the major and emerging metaverse platforms so its user community can deliver experiences into these new spaces. Within this programme there are also in-house experimentation hubs known as disguise Labs, bringing their creativity, technical consultancy and innovation to empower those wanting to launch metaverse experiences. Starting
in New Zealand, the Labs team will be expanding worldwide to support emerging metaverse projects. Sitting at the creative core of live entertainment for over 20 years, the disguise team provides revolutionary technology and works alongside a network of creative and technical specialists to deliver the next generation of shared events and experiences. DISGUISE 88-89 Blackfriars Road, London SE1 8HA Tel: +44 (0)20 7234 9840 • doris.retfalvi@disguise.one www.disguise.one @disguise_one @disguise.one @disguise @disguise_one
The disguise software allows users to visualise, design and se- quence their visual productions (Photo credit: Nathan Reinds)
The disguise software interface is available in seven different lan- guages opening up wider access to its workflows
Virtual production powered by disguise marks a new eran in film, replacing the need for green screens
Queen’s Awards Magazine 2022
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