Strategy:
Outcomes:
Tools to use:
Patient experience:
Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO.
High number of local visitors to your website & blog. You appear in 2-3 places on page 1 of Google for several search terms.
Learn therapy can help their pain
Organic or “On Site” SEO
Online Brand Presence
Regular Blogging
Ad
Learn your clinic can help them
Ad
Google Ads for Therapy/Service Type
Google Ads for Conditions
Local Listings/ Local SEO
Ad
Gain confidence that you understand their pain & have helped others like them
High number of people calling your front desk or requesting an appointment online.
Quality Online Reviews
Patient-Focused Web Design
Condition-based Content
Decide to try you and either call or schedule an evaluation
Generate & Track Phone Calls
Appointment Forms & Chatbot
Know Where Patients Come From
Have a good enough experience to leave a review or refer 1 friend Ultimate Which Steps Your Current Plan covers Get reminded about other conditions you treat so they return & refer others Review Request Tools Email Blogs & Newsletters New Patient Welcome Emails
During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. PATIENT ON STRATEGY
4 and 5-star online reviews/testimonials increase each month. High number of reactivated patients on your schedule.
In-Clinic Materials
Direct Mail Campaigns
Printed Newsletters
Strategy:
Outcomes:
Tools to use:
Patient experience:
Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more.
High number of local visitors to your website & blog. You appear in 2-3 places on page 1 of Google for several search terms.
Learn therapy can help their pain
Organic or “On Site” SEO
Online Brand Presence
Regular Blogging
Ad
Learn your clinic can help them
Ad
Google Ads for Therapy/Service Type
Google Ads for Conditions
Local Listings/ Local SEO
Ad
Gain confidence that you understand their pain & have helped others like them
High number of people calling your front desk or requesting an appointment online.
Quality Online Reviews
Patient-Focused Web Design
Condition-based Content
Decide to try you and either call or schedule an evaluation
Generate & Track Phone Calls
Appointment Forms & Chatbot
Know Where Patients Come From
Have a good enough experience to leave a review or refer 1 friend
4 and 5-star online reviews/testimonials increase each month. High number of reactivated patients on your schedule.
Review Request Tools
Email Blogs & Newsletters
New Patient Welcome Emails
Get reminded about other conditions you treat so they return & refer others
In-Clinic Materials
Direct Mail Campaigns
Printed Newsletters
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