Strategy: Strategy: Strategy:
Outcomes: Outcomes: Outcomes:
Tools to use: Tools to use: Tools to use:
Patient experience: Patient experience: Patient experience:
Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. reactivations and patient referrals by calling past patients to action with newsletters, email, and more. option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear people finding you with paid ads and increasing how many local listings you appear on with Local SEO. First, you need to cover the basics of having an online presence so you can be found. This includes setting up First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with
High number of local visitors to your website & blog. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. High number of local visitors to your website & blog. High number of local visitors to your website & blog.
Learn therapy can help their pain Learn therapy can help their pain Learn therapy can help their pain
Organic or “On Site” SEO Organic or “On Site” SEO Organic or “On Site” SEO
Online Brand Presence Online Brand Presence Online Brand Presence
Regular Blogging Regular Blogging Regular Blogging
Ad Ad Ad
Learn your clinic can help them Learn your clinic can help them Learn your clinic can help them
Ad Ad Ad
Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type
Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions
Local Listings/ Local SEO Local Listings/ Local SEO Local Listings/ Local SEO
Ad Ad Ad
Gain confidence that you understand their pain & have helped others like them Gain confidence that you understand their pain & have helped others like them Gain confidence that you understand their pain & have helped others like them
High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online. front desk or requesting an appointment online. High number of people calling your
Quality Online Reviews Quality Online Reviews Quality Online Reviews
Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design
Condition-based Content Condition-based Content Condition-based Content
Decide to try you and either call or schedule an evaluation Decide to try you and either call or schedule an evaluation Decide to try you and either call or schedule an evaluation
Generate & Track Phone Calls Generate & Track Phone Calls Generate & Track Phone Calls
Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot
Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From
Have a good enough experience to leave a review or refer 1 friend Have a good enough experience to leave a review or refer 1 friend Have a good enough experience to leave a review or refer 1 friend
4 and 5-star online reviews/testimonials increase each month. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month.
Review Request Tools Review Request Tools Review Request Tools
Email Blogs & Newsletters Email Blogs & Newsletters Email Blogs & Newsletters
New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails
Get reminded about other conditions you treat so they return & refer others Get reminded about other conditions you treat so they return & refer others Get reminded about other conditions you treat so they return & refer others
In-Clinic Materials In-Clinic Materials In-Clinic Materials
Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns
Printed Newsletters Printed Newsletters Printed Newsletters
Ready to Start YOUR Success Story? This Innovative System Gives You The Tools You Need To: Attract More New Patients Online Fill Your Schedule & Boost Patient Volume
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