The Ultimate Patient Acquisition Strategy How To Attract More New Patients By Going Direct To The Consumer The Ultimate Patient Acquisition Strategy is a proven marketing strategy. Neil has been marketing private practices for over 20 years, but didn’t develop this funnel until 2019. That means this funnel is 100% based on what HAS worked for hundreds of clinics, not what’s “supposed” to work. A strategy isn’t about a specific action. It’s about focusing on a key area. If you use the Ultimate Patient Acquisition Strategy to plan your marketing, and actually put this strategy into action, you WILL see results . To get started, follow the instructions below and fill out your goals, strategies, and specific actions for your own clinic.
Below is a sample plan with our recommendations, and space for you to fill in details specific to your clinic. For this section, list 3 goals and your plan to measure progress (a statistic).
EXAMPLE
YOUR CLINIC
1. Go Direct To Consumers % of patients that will come directly versus doctor referrals 2. Increase New Patients Online Number of New Patient Leads and New Patient Calls from your website 3. Bring Past Patients Back Number of Reactivated Patients
GOAL 1 Stat GOAL 2 Stat GOAL 3 Stat
Next, fill in your strategy and plan some specific actions to take or delegate!
YOUR CLINIC
EXAMPLE
ONLINE DISCOVERY STRATEGY: Cover the basics of having an online presence so you can be found. TACTICS: Setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. MAXIMIZE ONLINE DISCOVERY STRATEGY: Supercharge the amount of people finding you. TACTICS: Use paid ads to increase how many local listings you appear on with Local SEO.
What will you do this month to help your clinic get discovered online?
STRATEGY:
TACTICS:
What will you do this month to build trust with your audience?
STRATEGY:
TACTICS:
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