TRATEGY
Strategy: Strategy: Strategy: Strategy:
High number of local visitors to your website & blog. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. Outcomes: High number of local visitors to your website & blog. High number of local visitors to your website & blog. High number of local visitors to your website & blog. Outcomes: Outcomes: OUTCOMES
Tools to use: Tools to use: Tools to use: Tools to use:
P P P
STRATEGY
TOOLS TO USE:
Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. people finding you with paid ads and increasing how many local listings you appear on with Local SEO. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the reactivations and patient referrals by calling past patients to action with newsletters, email, and more. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of
Organic or “On Site” SEO Ad Organic or “On Site” SEO Organic or “On Site” SEO Organic or “On Site” SEO
Online Brand Presence Online Brand Presence Online Brand Presence Online Brand Presence
Regular Blogging Regular Blogging Regular Blogging Regular Blogging
Ad Ad
Ad Ad Ad
Ad
Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type
Ad Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions
Local Listings/ Local SEO Local Listings/ Local SEO Local Listings/ Local SEO Local Listings/ Local SEO
Ad Ad Ad
th th th th
Ad
High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online.
Quality Online Reviews Quality Online Reviews Quality Online Reviews Quality Online Reviews
Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design
Condition-based Content Condition-based Content Condition-based Content Condition-based Content
Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot
Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From
Generate & Track Phone Calls Generate & Track Phone Calls Generate & Track Phone Calls Generate & Track Phone Calls
4 and 5-star online reviews/testimonials increase each month. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month.
Review Request Tools Review Request Tools Review Request Tools Review Request Tools
Email Blogs & Newsletters Email Blogs & Newsletters Email Blogs & Newsletters Email Blogs & Newsletters
New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails
In-Clinic Materials In-Clinic Materials In-Clinic Materials In-Clinic Materials
Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns
Printed Newsletters Printed Newsletters Printed Newsletters Printed Newsletters
VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACTICE VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACTICE VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACTICE This Evidence-Based Way Of Marketing Your Clinic Provides You With: A Proven Roadmap To Follow
The Ideal Patient Experience At Each Step A Steady Patient Volume Powered By Both New And Past Patients!
5 Easy Outcomes To Measure Your Success 18 Specific Tools To Use In Your Marketing
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