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Birla Opus Paints Chemicals | APJ SAP Commerce Cloud SAP S/4HANA, private Cloud
Chemicals
Birla Opus Paints, housed under Grasim Industries, Aditya Birla Group’s flagship firm, offers decorative painting solutions to consumers in India. Birla Opus features a range of superior products across categories like interiors, exteriors, waterproofing, enamel paints, wood finishes, and wall coverings.
6x Growth In the monthly total order value
Headquarters India
Products decorative painting solutions
grasim.com Web Site
Business Challenges • The manufacturer faced the challenge of achieving an ambitious growth target of Rs100 billion (US$113 million) in annual revenues within three years, requiring strong support from channel sales partners. • To support this growth, there was a need to create a B2B commerce site that would streamline order-to- cash and fulfillment processes, making it easier for dealers to conduct business. • The company also sought to enhance dealer support by enabling grievance raising, providing tailored insights on promotions, and offering an overview of sales performance. Customer Benefits • The launch of the B2B portal facilitated faster and easier dealer onboarding, resulting in a significant increase in the number of dealers joining the distribution network each month, which contributed to rapid growth in sales reach and a 600% increase in sales orders within five months. • The implementation of optimized ordering processes and real-time stock updates enabled efficient inventory management and improved overall operational efficiency, leading to a 36% boost in customer care team productivity while supporting a larger dealer base. “he implementation of the channel partner portal on SAP Commerce Cloud has been transformative for Birla Opus Paints, greatly enhancing operational efficiency and streamlining workflows for our channel partners and customer support teams. This solution has been pivotal in elevating the dealer experience and expediting our business processes.”
32% Monthly Growth Average in dealers onboarded
36% Increase In addressing dealer requests efficiently
Girish Rao Senior Vice President Aditya Birla Group (Birla Opus Paints)
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